Secondary sources slides and presentations

BRIEF DESCRIPTION ABOUT HISTORY AND THE DIFFERENCE BETWEEN PRIMARY AND S... September 16, 2014

Chapter 7 from Strategic Brand Management 3rd Edition from Kevin Keller August 2, 2014

Leveraging secondary brand associations to build brand equity Conte... May 17, 2014

A resource to help students differentiate from primary and secondary sou... February 19, 2014

Use this to introduce and discuss primary and secondary sources September 17, 2008