ZZS Motor Scooters

50 %
50 %
Information about ZZS Motor Scooters
Education

Published on April 24, 2008

Author: Savin

Source: authorstream.com

Unlocking South Korea: ZZS Motor Scooters:  Unlocking South Korea: ZZS Motor Scooters Sandra Olson August 26, 2007 Product:  Product Figure 1 – Collateral sample from Vectrix. Reproduction of collateral. Permission to use for educational purposes pending. South Korea:  South Korea GDP Growth Rate - 4.3% (CIA World Fact Book, 2007) GNP Per Capita - $16K (U.S. Dept of State, 2007) Unemployment - 3.3% (CIA World Fact Book, 2007) Inflation - 2.7% (CIA World Fact Book, 2007) 48.8 million; 15.7% are single (IPIR, 2007) ZZS Market - single 20-30 year olds Market Size:  Market Size South Korean’s Top Seven Cities Seoul (10.3 million), Busan (3.7 million) Daegu (2.5 million), Inchon (2.6 million) Gwangju (1.4 million), Daejeon (1.5 million), and Ulsan (1.0 million) (CIA’s World Fact Book, 2007) Market Characteristics:  Market Characteristics 20-30 year old South Korean’s are: Internet-savvy Not stingy Buy once desire is created Spend time on leisure activities Perceptions of US products good Taiwan Situation:  Taiwan Situation Motor Scooter Capital of Asia 480,656 motorcycles sold in 2006 11,311 units to South Korea $432.2 million 110% increase over 2005 South Korea Need Potential:  South Korea Need Potential Limited space Population density Tropical climate Popularity of Motor Scooters South Korea Needs to Avoid:  South Korea Needs to Avoid The Pollution in Taiwan 330,000 tons of carbon monoxide 90,000 tons of chemical compounds/yr Popularity of Motor Scooters Exchange Rate Trends:  Exchange Rate Trends Figure 1 – Past Trend Present Value & Future Projection Note. From The Financial Forecast Center / http://www.forecasts.org/won.htm. Copyright 2007. Reprinted with permission for educational use. Exchange Rate Trends:  Exchange Rate Trends Figure 2 – Current Exchange Rates Note. From The Financial Forecast Center / http://www.forecasts.org/won.htm. Copyright 2007. Reprinted with permission for educational use. Import Restrictions:  Import Restrictions Trade Agreement 95% will be duty free (AEA, 2007) Economic relationship with US strong American investments close to $30 billion (AEA, 2007) US FDI $4.7 billion in 2004 (AEA, 2007) Government | Attitudes :  Government | Attitudes Trade Agreement Interested in building relationship 2006 Corruption Perceptions Index South Korea ranks 40th South Korea rated a 5.0 Competition:  Competition Major Competitors - Taiwan 480,656 motorcycles exported in 2006 11,311 units to South Korea $432.2 million 110% increase over 2005 Major Competitors - Taiwan:  Major Competitors - Taiwan SanYang Industry Co., Ltd. Her Chee industrial Co., Ltd. Kwang Yang Motor Co., Ltd. Sociocultural Forces:  Sociocultural Forces Languages Education Attitudes and beliefs Marketing Strategies:  Marketing Strategies Collateral Material Traditional Advertising Television, radio, print, & outdoor Website Major Promotional Event Conclusion:  Conclusion Basic need potential established Trade agreement demonstrates government attitude Tariffs to be removed No price controls Favorable opinion of US brands New technology to revolutionize industry Slide18:  References American Electronics Association (AEA). (2007). The U.S.-South Korea free trade agreement. Retrieved August 1, 2007 from http://www.aeanet.org/aboutaea/aboutstart.asp Business Monitor International (2007), The South Korea Business Forecast Report. [Electronic version.] Retrieved August 22, 2007 from Website: http://www.businessmonitor.com/businessforecasts/southkorea.html Central Intelligence Agency. (2007). CIA World Fact Book. Retrieved July 30, 2007 from https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html Guido, E. (2006). KYMCO grows global presence. Powerports Business, February 2006. [Electronic version]. Retrieved on August 25, 2007 from Website: http://findarticles.com/p/articles/mi_hb4385/is_200602/ai_n18894462 International Partnerships and Industry Relations (IPIR). (2007) South Korea: Market and trade profile. Retrieved August 1, 2007 from Website: http://www.tourismtrade.org.uk/Images/South_Korea_PDF_17M_tcm12- 32255.pdf   Slide19:  References Kim, A. & Markheim, D. (2006). Time to fast track South Korea free trade agenda. Retrieved August 2, 2007 from Website: http://www.heritage.org/Research/AsiaandthePacific/wm964.cfm Lambsdorff, G. (2005). TI 2005 corruption perception index. Retrieved July 12, 2007 from Website: http://www.transparency.org/policy_research/surveys_indices/cpi/2005 Lane,T. (2007). TIA Report explains South Korea business market, trends. Retrieved August 2, 2007 Motorcycle Business to Business. (2006). Motor export down slightly. Retrieved from http://www.motorcyclesb2b.com/news/Motorcycle%20Export.htm Tso, C. and Chang, S. (2002). A viable niche market--fuel cell scooters in Taiwan. Retrieved August 22, 2007 from Website: http://www.tfci.org.tw/Uploadfile/DownFile/8/1023155544541.pdf Sanyang Industry. (2007). Retrieved August 25, 2007 from Website http://www.sy-egd.com.tw/ea-1.htm U.S. Department of State, Bureau of East Asian and Pacific Affairs (2007) Background notes: South Korea. Retrieved on July 30, 2007 from http://www.state.gov/r/pa/ei/bgn/2800.htm    

Add a comment

Related presentations

Related pages

Unlocking South Korea - 豆丁网

Unlocking South Korea: ZZS Motor Scooters Sandra Olson August 26, 2007 Product Figure Collateralsample from Vectrix. Reproduction of collateral.
Read more

SI-Vergaser ausbauen (Vespa PX Lusso und alt) Dissamble ...

SI-Vergaser ausbauen (Vespa PX Lusso und alt) ... Rebuild a Vespa P125 Motor Part 1: ... Scooter Center Conversion Kit - Duration: ...
Read more

Malem Oto.mOtER'zzs??? | Yahoo Answers

Malem Oto.mOtER'zzs??? ... (kebayang gak berada di belakang motor 2 tak di lampu merah,.. ya ampuuuuuuuun itu ... Scooter will start but ...
Read more

Air Filter Yamaha XJ400-600 FJ600 CHAMPION Suction, Air ...

Air Filter Yamaha XJ400-600 FJ600 Suction, Air Filters, Price € 23,00EUR CHAMPION Code 100604225 5010874186101
Read more

S video cable | Motor Vehicle Parts | Compare Prices ...

All Categories > Vehicle Parts & Accessories > Motor Vehicle Parts > s video cable. ... Jetdek Whistler 12V 12Ah Scooter Battery Usually Ships in 1 ...
Read more

me on mini moto - YouTube

me on mini moto Sophie Gill. Subscribe Subscribed Unsubscribe 6 6. Loading ... mini moto com motor de scooter 100cc adaptada - Duration: 3:40.
Read more

Bike-Shoppen Aps > Forside

NYE - Scooter 30KM/T; NYE - Scooter EU45; NYE - Scooter Maxi; BRUGTE - Scooter EU45; Offroad og ATV. BRUGTE - ATV Sport; Fun Bikes - Cross; NYE - ATV Sport ...
Read more

Avon Tyres

Scooter tyres. Viper Stryke; Car tyres. 4x4 tyres. Van tyres. Motorcycle tyres. ... Avon Tyres gets the season started at the 2016 Motorcycle Trade Expo. more
Read more