Zen copywriting before you write

50 %
50 %
Information about Zen copywriting before you write
Marketing

Published on March 10, 2014

Author: VanessaBlais

Source: slideshare.net

Description

Zen Copywriting- Before You Write. Copywriting is an art and a science, but before you start on that headline.. make sure you develop this critical element.

Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact. That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product? Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

We’re about to answer all those questions and more. You don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Who Am I And Why Should You Listen To Me? My name is Vanessa Blais. I’m a mom, wife, and multi-business entrepreneur. In the past 15 years I’ve owned a real estate investment business, a hauling company, and an online marketing business. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

In 1999 I started a real estate investment business, in which I bought and sold over $5M in single family homes in just 6 years. Approximately 85% of our sales were generated via direct mail marketing campaigns. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

In 2006 I started the hauling company as a side business to my real estate investing company. Approximately 65% of our revenue came from classified advertising in newspapers, business cards to a targeted audience of real estate investors, and flyers to home improvement stores (tile, carpet, windows,) who didn’t have their ‘own-in house’ delivery systems. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

In 2007 I started my online marketing business as a freelancer writer and copywriter. I created products and wrote the sales copy for a few dozen clients. 6 of those sales letters were awarded WSO of the Day and JV Zoo Pick of the Day awards. I created over 20 of my own products, and wrote the sales copy for them as well. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

I also maintain an email list of around 700 subscribers, with who I share information and promotions for other products that I think will be a good fit for them. My last promotion had a 5% Open Rate, a 3% click-through rate, and $2.00 EPC’s. I cut my teeth on direct mail, and have been writing profitable copy ever since. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

In 2011, I decided to focus on Blogging. I stopped writing copy and creating products and now I only write for established clients. Vanessa Blais presents… Zen Copywriting Before You Write…

I was asked by a long time client what I could do to help out her coaching students who need to write sales copy for their products... And that is this course. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Here’s What You’ll Get In This Course:  New Lessons Every Monday  Homework Assignments  Live Q & A Webinars Hosted Via Google + Hangouts, every Tuesday at 11:00 a.m. EST. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

PLUS… I’ve set up a Facebook Group for you so you can network and brainstorm… https://www.facebook.com/groups/zencopywriting/ And A Google Plus Community… where you can access all of the course content https://plus.google.com/u/0/communities/109470523641225351610 Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610 Vanessa Blais presents… Zen Copywriting Before You Write…

Step # 1 The USP! Your USP is Your “Unique Selling Point” Your USP is what makes YOU and (or) YOUR Product – Better- Than Your Competitor’s Products.. It’s why your prospects should buy from you, instead of your competitors. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

So, How Do You Find Your USP? Read Reviews! Amazon- www.amazon.com is my favorite starting point. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Every product listing page on Amazon has a spot for ‘Reviews.’ I go to the book section and search for books on my topic, then I scroll down to the Reviews section, and I read through the reviews. *If there are a lot of reviews, I sort them by the lowest stars and start with those. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

What I’m looking for are “Complaints”… I take note of each complaint, and how many times I see it. Next, I evaluate the #1 most common complaint, and I determine if my product does, or can, solve it. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

If my product does, or can, solve this problem… then that solution becomes my main USP. Next I take a look at the other complaints, again, choosing the most common ones, and if my product does or can solve them, they become secondary USP’s. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

*Note: Developing the USP is something that should be done before the product is even developed… But if you skipped that critical step while developing and creating your product, you can always go back and add it in. A great product delivers what others fail to provide and your sales letters must promise that! Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Homework Assignment #1: Develop Your USP. 1. Find Competitor’s Products 2. Read Reviews Of Competitors Products 3. List Complaints About Competitors Products and keep track of how many times the same complaint keeps popping up 4. Find the most common complaint that your product can or does solve, and write out your USP Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Homework Assignment #2: Mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying thisapproach to the flow of your sales copy, mind mapping can provide some interesting and unique ways to identify benefits of your product that will attract the right consumer market. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Homework Assignment #2: 1. Identify your USP. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus will make it harder to drift during the course of identifying elements for your sales copy. 2. Use single word designations to identify the main functions of your products. This broadens on the central theme, but is still vague enough to allow for more investigation. 3. Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery. Vanessa Blais presents… Zen Copywriting Before You Write… Support Facebook Group https://www.facebook.com/groups/zencopywriting/ Google + Community- https://plus.google.com/u/0/communities/109470523641225351610

Register For The Live Q & A Webinar… “Discover The 5 Simple Steps To Writing High Converting Sales Letters” CLICK HERE TO REGISTER NOW Vanessa Blais presents… Zen Copywriting Before You Write…

Add a comment

Related presentations

Related pages

Zen and the Art of Copywriting: How to Stay Focused While ...

... here we present a complete guide to staying focused while you write. ... > Zen and the Art of Copywriting: ... warrens I’ll burrow down before we get ...
Read more

Zen Copywriting- Before You Start Writing - YouTube

What to do before you start writing. ... Zen Copywriting- Before You Start Writing ... How To Write A Book - Duration: ...
Read more

Zen copywriting before you write, SlideSearchEngine.com

Zen Copywriting- Before You Write. Copywriting is an art and a science, but before you start on that headline.. make sure you develop this critical element.
Read more

The Art of Zen Copywriting – Part 1 - Pro Copy Tips

Your instinct will be to write the sort of hard sell copy you ... write copy. We’ll call it Zen Copywriting. ... before and can relate to the analogy you ...
Read more

Copywriting: A Beginner's Blueprint: How To Write Amazing ...

Copywriting: A Beginner's Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul (Copywriting, Technical ...
Read more

Copywriting Tips Archive - Pro Copy Tips

Archives. May 2012 (1) 24: ... The Art of Zen Copywriting ... Do you design your copy before you write it? (5) 04: ...
Read more

Zen Copywriting Public Group | Facebook

Zen Copywriting has 878 members. Copywriting, ... Groups are great for getting things done and staying in touch with just the people you want. Create a Group.
Read more

4 Questions You Should Ask a Copywriter Before You Hire Him

Let's look at some questions you should ask a copywriter before hire him. ... Some copywriters can write for any industry. ... contact Zen Design Firm today!
Read more