Zeitgeist Weekly report 6-12 Dec 2014

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Information about Zeitgeist Weekly report 6-12 Dec 2014
Social Media

Published on March 4, 2014

Author: 11890

Source: slideshare.net


We take real time information from multiple social media sites and analyse it into positive and negative sentiment. We do this on a wide variety of business sectors and this gives our overall chart on how Ireland is feeling. Maybe now we can finally decide on whether the Irish really are a positive nation or not!

Zeitgeist Consumer Index #ZIndex Weekly Update 06 - 12 January 2014 Click to Share the #ZIndex

Contents      Introduction How is Ireland Feeling? What Day is Ireland Happiest? What is Ireland Talking About? Sector Tracker

Introduction Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which analyses real-time consumer trend information from Irish Twitter users, specifically following the Industry sectors: • Beverages • Clothing • Energy • Food • Fuel • Insurance • Property • Telecoms • Transport Weekly updates and monthly analysis and more information can be found on Cloud90.ie.

About Cloud90 Cloud90 monitors public online domains and social media networks 24/7 using something much more advanced than just web crawlers or software packages; people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social media listening and analysis. About Amárach Amárach are an Irish-owned market research organisation dedicated to understanding social media and delivering those insights to our clients.

How is Ireland Feeling? For the week 6 – 12 January 2014 the overall mood of the nation according to Zeitgeist Social Media Mood Tracker was 69% negative and 31% positive. This shows an increase in negative sentiment of 15% on the previous week.

What Day is Ireland Happiest? For the week 6 – 12 January 2014, Irish Twitter users were happiest on Tuesday and least happy on Thursday. Last week, Irish Twitter users were happiest on Friday and least happy on Wednesday.

What is Ireland Talking About? Top 3 industry sectors discussed during the week 6 – 12 January 2014, are Telecoms, Food and Transport. Last week, popular topics were Insurance, Telecoms and Transport.

Sector Tracker The most positive topics for the basis of consumer tweets during the week 6 – 12 January 2014 are Clothing, Beverages and Telecoms. The most negative topics are Fuel, Insurance and Transport. Last week, the most positive topics were Insurance, Food and Transport. The most negative topics were Beverages, Fuel and Clothing.

Get in Touch If you would like to hear more about Zeitgeist Consumer Index get in touch with Cloud90 or Amárach Research on the contact details below: Cloud90 Email: info@cloud90.ie Telephone: +353 1 2568642 Twitter: https://twitter.com/Cloud90HQ Facebook: https://www.facebook.com/Cloud90HQ Web: http://cloud90.ie/ Amárach Research Email: info@amarach.com Telephone: +353 1 4105200 Twitter: https://twitter.com/amarachresearch Web: http://www.amarach.com Click to Share the #ZIndex

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