Published on March 4, 2014
Zeitgeist Consumer Index #Zindex Weekly Update 30 December 2013 – 05 January 2014
Contents Introduction How is Ireland Feeling? What Day is Ireland Happiest? What is Ireland Talking About? Sector Tracker
Introduction Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which analyses real-time consumer trend information from Irish Twitter users, specifically following the Industry sectors: • Beverages • Clothing • Energy • Food • Fuel • Insurance • Property • Telecoms • Transport Weekly updates and monthly analysis and more information can be found on Cloud90.ie.
About Cloud90 Cloud90 monitors public online domains and social media networks 24/7 using something much more advanced than just web crawlers or software packages; people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social media listening and analysis. About Amárach Amárach are an Irish-owned market research organisation dedicated to understanding social media and delivering those insights to our clients.
How is Ireland Feeling? For the week 30 December 2013 – 05 January 2014, the overall mood of the nation according to Zeitgeist Consumer Index was 54% negative and 46% positive. This shows a decrease in negative sentiment by 19% on the previous week.
What Day is Ireland Happiest? For the week 30 December 2013 – 05 January, Irish Twitter users were happiest on Friday and least happy on Wednesday. Last week, Irish Twitter users were happiest on Christmas Eve (Tuesday) and least happy on Sunday and Saturday.
What is Ireland Talking About? Top 3 industry sectors discussed during the week 30 December 2013 – 05 January 2014 were Insurance, Telecoms and Transport. Last week, popular topics were Clothing, Telecoms and Insurance.
Sector Tracker The most positive topics for the basis of consumer tweets during the week 30 December 2013 – 05 January 2014 were Insurance, Food and Transport. The most negative topics were Beverages, Fuel and Clothing. Last week, the most positive topics were Energy, Insurance and Fuel. The most negative topics were Beverages, Clothing and Food.
Get in Touch If you would like to hear more about Zeitgeist Consumer Index get in touch with Cloud90 or Amárach Research on the contact details below: Cloud90 Email: firstname.lastname@example.org Telephone: +353 1 2568642 Twitter: https://twitter.com/Cloud90HQ Facebook: https://www.facebook.com/Cloud90HQ Web: http://cloud90.ie/ Amárach Research Email: email@example.com Telephone: +353 1 4105200 Twitter: https://twitter.com/amarachresearch Web: http://www.amarach.com
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