Published on March 4, 2014
Zeitgeist Consumer Index #ZIndex Weekly Update 02 – 08 December 2013
Contents Introduction How is Ireland Feeling? What Day is Ireland Happiest? What is Ireland Talking About? Sector Tracker
Introduction Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which analyses real-time consumer trend information from Irish Twitter users, specifically following the Industry sectors: • Beverages • Clothing • Energy • Food • Fuel • Insurance • Property • Telecoms • Transport Weekly updates and monthly analysis and more information can be found on Cloud90.ie.
About Cloud90 Cloud90 monitors public online domains and social media networks 24/7 using something much more advanced than just web crawlers or software packages; people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social media listening and analysis. About Amárach Amárach are an Irish-owned market research organisation dedicated to understanding social media and delivering those insights to our clients.
How is Ireland Feeling? For the week 02 December to 08 December 2013, the overall mood of the nation according to Zeitgeist Consumer Index was 75 % negative and 25% positive. This shows a 6% increase in negative sentiment on the previous week.
What Day is Ireland Happiest? For the week 02 December to 08 December 2013, Irish Twitter users were happiest on Tuesday and least happy on Friday. Last week Irish Twitter users were happiest on Monday and least happy on Tuesday.
What is Ireland Talking About? Top 3 industry sectors discussed during the week December 02-08 are Transport, Telecoms and Food. Last week popular topics were the same.
Sector Tracker The most positive topics for the basis of consumer tweets during the week 02 – 08 December are Property, Telecoms and Food. The most negative topics are Insurance, Fuel and Clothing. Last week positive topics were the Property, Telecoms and Food and negative topics were Beverages, Energy and Clothing.
Get in Touch If you would like to hear more about Zeitgeist Social Media Mood Tracker get in touch with Cloud90 or Amárach Research on the contact details below: Cloud90 Email: firstname.lastname@example.org Telephone: +353 1 2568642 Twitter: https://twitter.com/Cloud90HQ Facebook: https://www.facebook.com/Cloud90HQ Web: http://cloud90.ie/ Amárach Research Email: email@example.com Telephone: +353 1 4105200 Twitter: https://twitter.com/amarachresearch Web: http://www.amarach.com
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