Zeitgeist Weekly Report 14-20 Oct 2013

Zeitgeist Consumer Index #Zindex Weekly Update 14 – 20 October 2013

Contents  Introduction  How is Ireland Feeling?  What Day is Ireland Happiest?  What is Ireland Talking About?  Sector Tracker

Introduction Zeitgeist Consumer Index is a joint initiative with Amárach Research and Cloud90 which analyses real-time consumer trend information from Irish Twitter users, specifically following the Industry sectors: • Beverages • Clothing • Energy • Food • Fuel • Insurance • Property • Telecoms • Transport Weekly updates and monthly analysis and more information can be found on Cloud90.ie.

About Cloud90 Cloud90 monitors public online domains and social media networks 24/7 using something much more advanced than just web crawlers or software packages; people. Based in Dublin and Galway, Cloud90 has over 70 agents who are experts in social media listening and analysis. About Amárach Amárach are an Irish-owned market research organisation dedicated to understanding social media and delivering those insights to our clients

How is Ireland Feeling? For the week October 14th to 20th 2013 the overall mood of the nation according to Zeitgeist Consumer Index was 86% negative and 14% positive.

What Day is Ireland Happiest? For the week October 14th to 20th 2013, Irish Twitter users were happiest on Saturday and least happy on Tuesday.

What is Ireland Talking About? Top 3 industry sectors discussed during the week October 14th to 20th 2013, are Beverages, Fuel and Energy.

Sector Tracker The most positive topics for the basis of consumer tweets during the week October 14th to 20th 2013, are Food, Transport and Insurance. The most negative topics are Property, Fuel and Beverages.

Get in Touch If you would like to hear more about Zeitgeist Social Media Mood Tracker get in touch with Cloud90 or Amárach Research on the contact details below: Cloud90 Email: info@cloud90.ie Telephone: +353 1 2568642 Twitter: https://twitter.com/Cloud90HQ Facebook: https://www.facebook.com/Cloud90HQ Web: http://cloud90.ie/ Amárach Research Email: info@amarach.com Telephone: +353 1 4105200 Twitter: https://twitter.com/amarachresearch Web: http://www.amarach.com