Zag- Borders (Class Presentation)

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Information about Zag- Borders (Class Presentation)

Published on June 30, 2007

Author: jessestarmer

Source: slideshare.net

Description

Class presentation

Zag The

Who Are We?

 

499 stores worldwide

We sell…

 

 

 

 

Why?

 

 

for you

all of you

diverse you

How?

 

We listen to what you want Hawaiian Music

We listen to what you want Local TV shows

We listen to what you want Local authors

We listen to what you want The Brand Gap

We listen to what you want The Brand Gap The Culture Code

We want to be a headquarters

 

Are you not entertained?

Authenticity Mental Fitness Nostalgia Self-service Online Shopping

Our Enemy…

Why are we not #1?

poor execution

red ocean

How do we become #1? How do we get better?

Listen to community and customers

Stock shelves with local products

More in-store activities, like performances

Author signings

Employee interaction is crucial

Help community

Customer Satisfaction

 

Thank You

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