advertisement

Yu info 2014 social media 101

50 %
50 %
advertisement
Information about Yu info 2014 social media 101
Social Media

Published on March 13, 2014

Author: vladaceric

Source: slideshare.net

Description

Uvodna prezentacija za panel o značaju društvenih mreža za moderno poslovanje, održanom 12. marta 2014. na konferenciji YU Info 2014
advertisement

Social Media Business 101 Uvod u značaj društvenih medija za moderno poslovanje

Kako smo živeli u doba pre Interneta? • Monopol „klasičnih“ medija – štampani mediji, radio,TV • Novinari i urednici oblikuju javno mnjenje • Limitirana interakcija sa krajnjim korisnicima • Mogućnost kvalitetnije kontrole poruka • Ograničen doseg

Šta se promenilo? • Mediji više nisu jedini posrednici • Potrošači su ujedno i ciljna i uticajna javnost • Kontrola nad porukama je izgubljena • Neverovatno ubrzanje svih medijskih procesa • Komunikacija je dvosmerna • Kompanije su postale izdavači

Koliko je to sve veliko?

Glavne prednosti • Direktna komunikacija • Širok doseg • Do sada neslućene mogućnosti ciljanja • Brža i efikasnija komunikacija • Niži troškovi • Precizno merenje rezultata i efekata

„Ali nama je fokus B2B?“ • Precizno ciljanje, do nivoa pojedinačnih korisnika • Mogućnost globalnog nastupa za lokalne firme • Smanjenje troškova marketinga • Zgodan alat za istraživanje tržišta • Unapređenje odnosa sa partnerima, korisnicima…

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

30 Things You Shouldn't Do on Social Media | SEJ

... here are 30 things you should avoid doing on social media. ... Social Media 101: ... When you think of social media, the first social network that ...
Read more

Yu-Gi-Oh! TCG (@YuGiOh_TCG) | Twitter

The latest Tweets from Yu-Gi-Oh! TCG ... Welcome to Konami Digital Entertainment, Inc.’s official Twitter for the Yu-Gi-Oh! ... More info here: ...
Read more

Jeanette Aw - Wikipedia

Info-educational: Guest on Episode 6 ... 2014: Social Media Award: Won: 2014: ... 2014: Favourite Onscreen Couple: The Dream Makers with Qi Yu ...
Read more

Student Life - Welcome to Yeshiva University

Welcome to Yeshiva University. ... Room 101 . 8 p.m. ... Connect With YU. facebook; youtube; twitter; blogs; scribd; University Tools. Alumni;
Read more

YouTube – Wikipedia

März 2014 sperrte die türkische Regierung Recep Tayyip Erdoğans die Internetseite YouTube ... Erfolgreiches Social Media Marketing mit Facebook ...
Read more

Top Career Resources | Career Center | Yeshiva University ...

Social Media in the Job Search (PDF ... please go to the Quicklinks Section in YU CareerLink) LinkedIn.com Social and professional ... work with the Career ...
Read more

FIBA - YouTube

... (FIBA), offering the best ... http://fiba.com/subYT Follow us on our social media platforms to ... Check out the Top 10 Plays from the 2014 FIBA ...
Read more

Yeshiva University Career Center | Facebook

Yeshiva University Career Center, New York, ... so please RSVP on YU ... Rep'nUp is a startup based in Israel that provides a social media profile cleaning ...
Read more

Senior marketers’ insights into the challenges of social ...

... of social media implementation in large organisations: ... X., Yu, C., & Wei, Y. (2012). Social media peer ... (2014). Social media usage and ...
Read more