Published on March 10, 2009
Youth & Mobile Made for each other
About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
Mobile gaming is not so important to teenagers. Self expression is much more important
Status is first established by the clothes teens wear, and secondly by the phones they own
What the phone does is more important than the way it looks
Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
Teens like small phones but with a lot of features
Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.
Teens want to own multiple devices
Most teens purchase at carrier brick and mortar
Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile
One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
The biggest barrier to adoption of mobile video is cost
Teens don’t mind ads on mobile device along with a value delivery mechanism
The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
“The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
Teens want a single device for all of their consumer electronics needs
Teens dislike location applications, but they want GPS
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The "Mobile Youth" initiative is aimed at integrating jobless male youth age 18 and older into working life and qualifying them through on-the-job training.
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