Youth & Mobile

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Information about Youth & Mobile

Published on March 10, 2009

Author: bps75



Mobile from youth's perspective

Youth & Mobile Made for each other

About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.

The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe

Mobile gaming is not so important to teenagers. Self expression is much more important

Status is first established by the clothes teens wear, and secondly by the phones they own

What the phone does is more important than the way it looks

Teens love ring tones, but they like texting and picture messaging, and more than surfing the web

Teens like small phones but with a lot of features

Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap

Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.

Teens want to own multiple devices

Most teens purchase at carrier brick and mortar

Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements

When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile

One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC

The biggest barrier to adoption of mobile video is cost

Teens don’t mind ads on mobile device along with a value delivery mechanism

The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)

“The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen

Teens want a single device for all of their consumer electronics needs

Teens dislike location applications, but they want GPS

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