Youth & Mobile

67 %
33 %
Information about Youth & Mobile

Published on March 10, 2009

Author: bps75



Mobile from youth's perspective

Youth & Mobile Made for each other

About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.

The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe

Mobile gaming is not so important to teenagers. Self expression is much more important

Status is first established by the clothes teens wear, and secondly by the phones they own

What the phone does is more important than the way it looks

Teens love ring tones, but they like texting and picture messaging, and more than surfing the web

Teens like small phones but with a lot of features

Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap

Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.

Teens want to own multiple devices

Most teens purchase at carrier brick and mortar

Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements

When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile

One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC

The biggest barrier to adoption of mobile video is cost

Teens don’t mind ads on mobile device along with a value delivery mechanism

The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)

“The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen

Teens want a single device for all of their consumer electronics needs

Teens dislike location applications, but they want GPS

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

UNESCO Youth Mobile

Click here. Click here
Read more

Youth Mobile - UNESCO

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

Fraport AG | Mobile Youth

The "Mobile Youth" initiative is aimed at integrating jobless male youth age 18 and older into working life and qualifying them through on-the-job training.
Read more

youth mobile | Verschenk nicht dein Taschengeld!

Enter your email address to follow this blog and receive notifications of new posts by email.
Read more

Youth and mobile phones - ITU

YOUTH AND MOBILE PHONES: SOMETHING MORE THAN A FASHION Santiago Lorente Universidad Politécnica de Madrid slorente40@telefó This paper is a ...
Read more

Total Youth Research - Mobile Youth

The Total Youth Research Guide to Mobile Messenger Messenger continues to reign supreme with Millennial mobile owners. Facebook and its acquisition ...
Read more

Home | Youth Mobile - Unesco Ci

World Youth Skills Day – UN calls for better... ... A YouthMobile Summer School on mobile... Organized by the UNESCO Almaty Cluster Office, ...
Read more

Neue Smartphone-Tarife MagentaMobil | Telekom -

Jetzt die neuen MagentaMobil-Tarife mit noch mehr Datenvolumen, HotSpot Flat, EU-Roaming sowie Telefonie- und SMS Flat sichern. Nur online 10 % günstiger.
Read more

PKW-Suche bei – schnell und einfach Ihr Fahrzeug ...

Sie suchen ein PKW in Ihrer Umgebung? Finden Sie Ihr Fahrzeug mit der PKW-Suche bei: – Deutschlands größter Fahrzeugmarkt
Read more


Auf YouTube findest du großartige Videos und erstklassige Musik. Außerdem kannst du eigene Inhalte hochladen und mit Freunden oder mit der ganzen Welt ...
Read more