Yourmum Digital User Experience 050314

50 %
50 %
Information about Yourmum Digital User Experience 050314
Marketing

Published on March 6, 2014

Author: WMGSME

Source: slideshare.net

Description

Digital user experience specialists Yourmum featured in the Effective Digital Marketing Strategies workshop at the International Institute for Product and Service Innovation. The presentation discusses the benefits of having a user experience focus when designing websites/web applications etc and the process for effective digital user experience implementation .

UX you say…? Craig Brewster Founder of your mum www.yourmumux.co.uk

Who’s your mum? • • • • • • • • User Experience consultancy Specialising in UX research, UX planning and user testing Based in Leamington Spa In business for nearly 4 years A cooperative approach to working Four ”Full-timers” Approximately six other specialists Mainly UK with some overseas work www.yourmumux.co.uk

We do UX for all kinds of people www.yourmumux.co.uk

…for all kinds of devices www.yourmumux.co.uk

A tale of two sessions 20 mins - me talking 40 mins - you trying it out www.yourmumux.co.uk

What is UX? www.yourmumux.co.uk

Acronym anybody? • • • • • • • UX CX UE UI IA UCD UID… • … Plan for what users want before making anything! www.yourmumux.co.uk

Your users will go on a journey, don’t make it muddy www.yourmumux.co.uk

We’re not being altruistic • Effective They get there, you improve conversion • Efficient They get there quickly and without fuss, you improve retention • Rewarding They feel warm and fuzzy about it, you improve advocacy www.yourmumux.co.uk

UX works best in iterations www.yourmumux.co.uk

UX works best in iterations • • • • • • • www.yourmumux.co.uk User focus groups User surveys Stakeholder workshops Competitor analysis Heuristic reviews Content audits Analytics analysis

UX works best in iterations www.yourmumux.co.uk

UX works best in iterations • • • • • • • • www.yourmumux.co.uk Personas User journeys Information architecture Sketches and wireframes Prototypes Functional specifications Content matrices Multichannel strategies

UX works best in iterations www.yourmumux.co.uk

UX works best in iterations www.yourmumux.co.uk

A case study www.yourmumux.co.uk

Workshop www.yourmumux.co.uk

Analytics www.yourmumux.co.uk

User survey www.yourmumux.co.uk

Competitor research Small Specialist General Large www.yourmumux.co.uk

Conclusions • • • • • • • Simple, one-page website Strong visual identity Personality in our content Who we are, what we do, our clients Simple route to contact us Mobile-enable Links to and from social media www.yourmumux.co.uk

Journeys www.yourmumux.co.uk

Sketches www.yourmumux.co.uk

Wireframes www.yourmumux.co.uk

User survey www.yourmumux.co.uk

Beta website www.yourmumux.co.uk

Revisions • • • • • • Inject a bit of humour Add “Featured supplier” badge Add more client testimonials Link to case studies Add map and contact information Link to blog posts www.yourmumux.co.uk

Live website www.yourmumux.co.uk

Results • • • • • • Stronger identity Consistency across channels Equal to competitors Improved SE rankings Increased traffic Increase in conversions www.yourmumux.co.uk

Your turn… www.yourmumux.co.uk

You own a restaurant in Cambridge… 1. Personas Spend some time getting in to the shoes of your user. Think about how they might browse the internet, what they want to get from a website, and what sort of factors will influence their choice of restaurant 2. Competitor review Look at a competitor website from your user’s perspective. What are your first impressions? What’s does the site do really well? What’s frustrating? What’s missing that you’d expect to see? 3. Information Architecture If you were building a restaurant website with your user in mind, what would your homepage look like? www.yourmumux.co.uk

In summary www.yourmumux.co.uk

To recap www.yourmumux.co.uk

A few things to take away Before you design or build anything: • • • • • • Ask questions Do your research Sketch your ideas Prototype first Test your ideas Polldaddy / Survey Monkey Econsultancy / Hoovers / Alexa Pads, Post-its and Sharpies! Axure / Balsamiq / Justinmind Treejack / Usabilla / WUD But above all else… Don’t be precious! www.yourmumux.co.uk

…and call on the professionals if you need help Research • • • • • • • • User focus groups User surveys Usability testing Stakeholder workshops Competitor analysis Heuristic reviews Content audits Analytics analysis www.yourmumux.co.uk Planning • • • • • • • • • Features matrices Personas User journeys Information architecture Content matrices Wireframes Prototypes Functional specifications Multichannel strategies

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Yourmum Digital User Experience 050314 - Marketing

Digital user experience specialists Yourmum featured in the Effective Digital Marketing Strategies workshop at the International Institute for Product and ...
Read more

Digital User Experience | LinkedIn

HEAD OF DIGITAL USER EXPERIENCE (Europe) at Samsung Electronics Past
Read more

Digital User Experience at UNCG Libraries - Education

Share Digital User Experience at UNCG Libraries. ... Yourmum Digital User Experience 050314. XING at User Experience Lisbon. The user experience at Zappos.com.
Read more

Digital User | LinkedIn

Current Digital User Experience Lead at Cochlear, Fine artist at Sharon Varley Design Past Senior User Experience Designer, Digital CX Team at Optus, User ...
Read more

Audience & User Experience Adam Crymble Digital Histories ...

Slide 1 ; Audience & User Experience Adam Crymble Digital Histories Workshop ; Slide 2 ; Outline Audience Principles of Design ; Slide 3 ; Target Audience
Read more

Seguridadvial Manual 050314 - Documents

Seguridadvial Manual 050314; System is processing data Please download to view Download 1
Read more

Bring on Tomorrow Workshop Notes 05:03:14 - Documents

Warm up! Mix of breathing and vocal exercises. New warm up designed to focus on part ! ! ! singing and listening to the other parts at the same time as own ...
Read more