Your (Online) Medical Practice Marketing Blueprint

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Information about Your (Online) Medical Practice Marketing Blueprint
Marketing

Published on April 22, 2014

Author: Webfor

Source: slideshare.net

Description

My presentation for the SWMPA.

Your (Online) Medical Practice Marketing Blueprint @KevinGetch

Administration Financial ICD-10 New Patient Reporting or is it 11 Human Resources Electronic Medical Records

Oh Yeah... And Then There’s

@KevinGetch

7 Key Factors for Effective SEO 7 Key Elements for an Effective Website @KevinGetch

Design @KevinGetch Design & User Experience

User Experience @KevinGetch User Experience

@KevinGetch

Quality Content Quality Content @KevinGetch

Designed for Mobile Designed for Mobile @KevinGetch

Optimiz ed for Social Sharing Optimized for Social Sharing

@KevinGetch Conversion Optimization

Hold On... We’re going for a ride.

Measure (Google Analytics)Measure @KevinGetch

@KevinGetch

@KevinGetch

webfor.com/whitepaper

Content Strategy Branding & PR Customer Retention Lead Generation Reputation Management

100 BILLION

How Search Works

Crawling the Web

Indexing the Web

Providing Results

Search Engine Results Layout Adwords (pay per click ads) Organic Organic Local/Organic Maps

On-Page SEO Factors @KevinGetch On-Page SEO Factors Title Tag URL Structure Headings (H1/H2) Alt Tag Body Text

Meta Robots Tag <meta name="robots" content="index, follow"> @KevinGetch

Endorsements (links, citations, press, reviews, mentions, etc. ) Endorsements (links, citations, press, reviews, mentions, etc. )

Citations (Need Images)Citations (Need Images) Address Name Phone

Citations

@KevinGetch

@KevinGetch

Tips (& Tools)

webfor.com/listing-scan @KevinGetch

Test your site speed tools.pingdom.com/fpt/ @KevinGetch

Google Alerts google.com/alerts @KevinGetch

Authorship New research has revealed that Lap-Band surgery can induce weight loss in long- term obese patients and provides support for use of the procedure in….

Don’t Panic @KevinGetch

Why? Because Everything is Awesome @KevinGetch

By Kevin Getch, Founder of Webfor Visit webfor.com/seo-101 for the expanded blog version of this presentation. Kevin Getch, Founder & Lead SEO Download my White Paper webfor.com/whitepaper @KevinGetch

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