Your Digital Presence: What Makes People Click (Canberra)

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Information about Your Digital Presence: What Makes People Click (Canberra)
Business & Mgmt

Published on March 21, 2014

Author: Bluewire

Source: slideshare.net

Description

Adam Franklin gave this presentation at AIM Open House in Canberra 2014.

Your Digital Presence What Makes People Click Adam Franklin (Bluewire Media)

Blogging @Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

33% CTR @Franklin_Adam

40% OR 25% CTR @Franklin_Adam

Tailored 1 call to action Personal @Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Best performing emails - text only! @Franklin_Adam

28-35% open rate $7,000 sales @Franklin_Adam

Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam

10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam

• Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam

34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam

13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam

[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam

27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam

7% (10% higher open rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam www.bluewiremedia.com.au/speaking/aim2014canberra

www.bluewiremedia.com.au/speaking/ aim2014canberra @Franklin_Adam

! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam CONNECT

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