Published on July 7, 2007
You.tv Building an audience by aggregation and seeding by Oriol Pascual - oriol.tv
Have you seen this? Video
Conversation Starter Video
Long-tail conversation Social meetings, coffe corner, personal foto albums Youtube, Flickr, private blogs, emails
Outline • What’s the value of conversations? • How you keep track? • You.tv
Value of Conversation Free expresion Spontaneous, real, honest Describes real concerns of the audience
Why does it start? Easy acces + broad distribution Entails proximity Engaging!
Keep track Aggregation empowers the value of conversation
Maximize value Seeding the conversation
Aggregation + seeding = engaged audience
Value-chain Volunteers Investors You Media Society
One-stop sharing Video Twitter Flickr responses Content video-text-pics e-mail
Aggregating Tools Live video + TV station Mogulus Archived video Blip.tv,YouTube Micro-blogging Twitter, Jaiku
Learning Curve audience-generated Engagement content seed with own production aggregate existing content Time
What’s for them? Actor Value Volunteers Sharing experiences Investors Performance indicator Media Genuine source of info Society Get to know you
What it is for you? Strong engagement with the audience Get to know what matters to them
What does it take? Platform www.you.tv - web developer Aggregation tools account sign-in Seeding content creation - production team
Oriol Pascual oriol.tv email@example.com
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