, Building an audience by aggregation and seeding

50 %
50 %
Information about, Building an audience by aggregation and seeding

Published on July 7, 2007

Author: onsustain



Thoughts on building an audience with new media. A non-profit organization requested me to expose its potential for them. It may also apply to you: simply substitute "you" by your name, brand, or organization. Building an audience by aggregation and seeding by Oriol Pascual -

Have you seen this? Video

Conversation Starter Video

Long-tail conversation Social meetings, coffe corner, personal foto albums Youtube, Flickr, private blogs, emails

Outline • What’s the value of conversations? • How you keep track? •

Value of Conversation Free expresion Spontaneous, real, honest Describes real concerns of the audience

Why does it start? Easy acces + broad distribution Entails proximity Engaging!

Keep track Aggregation empowers the value of conversation

Maximize value Seeding the conversation

Aggregation + seeding = engaged audience

You TV

Value-chain Volunteers Investors You Media Society

One-stop sharing Video Twitter Flickr responses Content video-text-pics e-mail

Aggregating Tools Live video + TV station Mogulus Archived video,YouTube Micro-blogging Twitter, Jaiku

Learning Curve audience-generated Engagement content seed with own production aggregate existing content Time

What’s for them? Actor Value Volunteers Sharing experiences Investors Performance indicator Media Genuine source of info Society Get to know you

What it is for you? Strong engagement with the audience Get to know what matters to them

What does it take? Platform - web developer Aggregation tools account sign-in Seeding content creation - production team

Do it!

Oriol Pascual

Add a comment

Related pages

How to build a Twitter audience in 8 steps - Christopher S ...

Do you want to grow your audience on Twitter quickly and ... of this recipe will not work for you. 4. After about 30 days of seeding your audience and ...
Read more

exposed aggregate,decorative concrete how to

Exposed aggregate finish is seen as cheap to ... Usually for structural concrete in home building the maximum aggregate size ... No additives or seeding.
Read more

Hand seeded aggregate concrete - YouTube

Quick clip on the crew pouring decorative hand seeded aggregate concrete
Read more

What is data aggregation? - Definition from

Data aggregation is any of a number of processes in which information is gathered and expressed in a ... Find out if you should leverage Hadoop 2 upgrades ...
Read more

How to aggregate news like a pro | SmartBlogs SmartBlogs

... connect with your audience faster and keep you out ... How to aggregate ... building an audience with news aggregation « FCEdge ...
Read more

Seedling - definition of seedling by The Free Dictionary

... definition of seedling by The Free Dictionary. ... there were you, the belated seedling of an effete aristocracy. ... seeding; seeding; seeding; seeding;
Read more

The seven steps to a successful aggregation strategy for ...

Aggregation is not a replacement for contributing your own reporting on the issues most important to your audience. Adding aggregation ... Sites you ...
Read more

Tips for successful media seeding -

Tips for successful media seeding ... an audience growing ... many years of widget-building. We have found that seeding is a necessary step of ...
Read more

Creating Your Online Community: Find Audience

As you prepare to launch your online community it is essential to seed ... Building Your Audience; ... Seeding your community with content and members ...
Read more

7 Tips for Building a Social Media Audience - Mashable

... then you should focus on building the right audience on ... How has your business successfully built an audience on social media? Tell ...
Read more