Published on May 4, 2011
Un-marketingUn-learn traditional methods of marketingRe-train into New Media marketingLearn a new way of communicating,listening and engaging
Why should I bother?Students dont always want to learn newthingsChange is tough for most peopleMost of us are pushed into changeEventually we realise what is good for us
I need evidence!650 million people on Facebook200 million people on Twitter100 million people on LinkedIn100 hours of YouTube uploaded every 5 minutes200 million blogsYOUR CUSTOMERS ARE TALKING AND AREREADY TO ENGAGE!
Where do I start?Create a 1 page strategyGet buy-in from the top!Learn, learn, learn - dailyChange your languageCreate a social brand ID - Be differentBecome an Apple!
Engage everyone in the organisation Spread the workload across many
P.O.S.TPeople - where are they talking?Objective - the business onesStrategy - how to deploy SoMeTechnology - which methods?
How do we Help?Flesh out P.O.S.TIdentify scope of SoMeAgree outline proposal and costingDevelop SoMe identityDeployment and trainingReview and reﬁnemichael@stayingalive.eu.com07866 471596
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