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You Can Now Make Your Car an iPhone Accessory!

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Information about You Can Now Make Your Car an iPhone Accessory!
Technology

Published on March 3, 2014

Author: unninarayanan

Source: slideshare.net

Description

Apple has recently announced its new CarPlay system, which is essentially a rebranded version of the iOS operating system in a car. It essentially converts your entire in-car entertainment system into and iOS-powered dashboard fed content and brains by your phone, which allows Apple to massively convert its presence in the mobile ecosystem. Now your car can be an easily integrated iPhone accessory.
The CarPlay system was revealed today during the Geneva Motor Show, where partners Ferrari, Mercedez-Benz and Volvo all announced that they would be shipping CarPlay enabled vehicles to customers within the week. Throughout 2014, car makers will be added to the list from Hyundai to Ford, from BMW to Subaru, as well as American automakers Chevrolet, Ford, and Land Rover. In total in 2014, 18 carmakers will include CarPlay in their vehicles.
There are some carmakers missing from the list, notably all vehicles under VW Group and Fiat’s stateside brand of Chrysler, but that’s only a minority of the total auto manufacturing industry when you look at the list of manufacturers that have already partnered with Apple. But at the end of the year, it’s possible that Apple will soon have direct access to a platform expansion that could put its products and software into over 15 million new places annually – that’s the number of new vehicles that were produced last year globally.
The integration works through Apple’s lightning port, meaning that it’s only compatible with the iPhone 5, 5s, and 5c, and obviously not every new car will have CarPlay integration. It will most likely be featured as an add-on for many manufacturers since it represents additional value and that’e the way that upgrade packages normally work.
It’s a massive opportunity for Apple to further integrate itself into our everyday lives. Although it’s targeted at an already existing customer base (iPhone users), it offers huge opportunities for users to open up iPhone sales through the network effect. The more devices ‘Made for iPhone’ or featuring app-enabled software and features, the better for Apple’s overall ability to make its gadgets appealing to customers.
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