You CAN Capture Lightning in a Bottle: Strategic Measurement for Engagement and Impact

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Information about You CAN Capture Lightning in a Bottle: Strategic Measurement for...
Business & Mgmt

Published on March 14, 2014

Author: girardinl

Source: slideshare.net

Description

Are you seeking higher levels of engagement with supporters and members? Unsure of how to measure if your strategy is successfully advancing your mission? Learn how to set a communications strategy that can harness the energy of your audience, motivate them toward meaningful engagement, and measure what matters along the way. Make your communications strategy more meaningful by connecting strategy to implementation.

You CAN Capture Lightning in a Bottle: Motivating and Measuring Engagement 2014 Nonprofit Technology Conference #14NTCLightning @silsen silsen@volunteermatch.org @girardinl lg@laurengirardin.com

IMPACT CAPACITY REACH ENGAGEMENT ACTIVITY Public domain U.S. Air Force photo by Tech. Sgt. Cherie A. Thurlby@silsen#14NTCLightning @girardinl

What makes a metric meaningful?

Connect metrics to goals @silsen#14NTCLightning @girardinl

Specific Measurable Attainable Relevant T@silsen#14NTCLightning @girardinl

Benchmarking, trends, and outliers @silsen#14NTCLightning @girardinl

What to measure

Your Guinea Pig: Shari Ilsen Director, Engagement VolunteerMatch silsen@volunteermatch.org @silsen @silsen#14NTCLightning @girardinl

Organization Mission We strengthen communities by making it easier for good people and good causes to connect. @silsen#14NTCLightning @girardinl

Organization Metrics @silsen#14NTCLightning @girardinl

How Do We Measure Our Success? (Insert gorgeous table here, with accompanying professionally-produced infographic) @silsen#14NTCLightning @girardinl

How Do We Measure Our Success? @silsen#14NTCLightning @girardinl

Did This Work? @silsen#14NTCLightning @girardinl

What on Earth Was THIS?! @silsen#14NTCLightning @girardinl

You Don’t Have to Do This Alone • Excel • Google Analytics • Your coworkers • Your peers • Linkedin Groups • Webinars • Meetups @silsen#14NTCLightning @girardinl

Lauren Girardin Marketing and Communications Consultant Independent and with LightBox Collaborative lg@laurengirardin.com @girardinl Shari Ilsen Director, Engagement VolunteerMatch silsen@volunteermatch.org @silsen & @VolunteerMatch #14NTCLightning

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