Yo Kaminagai - Transit Mapping Symposium 2019 - Under the signs: culture and strategy

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Information about Yo Kaminagai - Transit Mapping Symposium 2019 - Under the signs: culture...

Published on June 8, 2019

Author: richardmtl

Source: slideshare.net

1. Transit Mapping Symposium #2 Below the signs: culture and strategy Yo Kaminagai – Head of design | 28.2.2019 Projects Management Department

2. 1. A quick glance at the RATP

3. The transport networks in Paris A very dense multimodal network inside Paris MR Paris BT Paris #

4. The Ile-de-France network RMTB The regional rail network which will be completed by the new Grand Paris Express automatic metro in 2030 The Ile-de-France Region RATP – SNCF rail system The Grand Paris metro around Paris built by the SGP #

5. The RATP company The RATP serves 10,5 Million daily trips, with 44000 employees # 5 M B R T

6. The players in the Ile-de-France region The main company of the RATP Group dedicated to the Ile-de-France Region The National rail company operating the regional rail lines in the Ile-de-France Region 80 private bus operators for the Ile- de-France Region, gathered in an association A system managed by contracts A new player: the Société du Grand Paris (SGP) for the new Grand Paris Express The regional Public Transport Authority #

7. The RATP Group in the world 100 local operators on 4 continents. 17000 employees. One of the 5 major world operators #

8. 2. How design is understood in the RATP

9. Design for the RATP Aesthetics Image Perception Functionnalities Usage Durability Feaisability Maintenability Economy Design #

10. The 1900 Métropolitain: a new space An underground world, hygienist and industrial, totally innovative #

11. All the volumes of the historical metro participate to the perception of an original underground landscape Renewal of the old stations since 1998 #

12. The new vaulted station La Dhuys (2022) seem classical but hosts hidden contemporary solutions (for accessibility, for evacuation, …) A station on the line 11 extension #

13. Original metro entrances in the Paris landscape The Guimard entrances (1900 – 1911) ordered by Adrien Bénard, the CMP Chairman, emphasised the new “Paris Métropolitain” Couronnes Gambetta Ménilmontant Temple Champs-Elysées #

14. Their value has been recognized : protected as Historical Monuments, the Guimard entrances now belong now to the Paris cultural heritage. Metro entrances considered as cultural assets Abbesses Porte DauphineRichard-Lenoir #

15. The elevated metro in Paris The "métro aérien" is a linear architecture harmoniously integrated in a Parisian controlled cityscape #

16. This structure, full of careful details, enhances the Paris city and the metro itself 117 years later. The elevated metro in Paris #

17. The viaduct on the line 11 extension The architect Marc Mimram, inspired by the heritage, has proposed a work transforming a strong reluctance of the local authorities in an matter of pride. Coteaux Beauclair #

18. New public realms through tram projects Since 1992 in the suburbs, the tram came back everywhere in the Paris region, changing the urban landscape # T1 Bobigny (1992) T6 Vélizy (2014) T3a Paris (2006)

19. Architectural creativity Where the tram passes, the city is transformed #

20. Urban furniture for the tram stations On the Parisian line T3, a specific collection of urban furniture designed by Wilmotte # T1 Bobigny (1992) T3a Paris : the Wilmotte collection (2006)

21. French cities transformed by trams Everywhere, the tram creates a modal shift towards PT, bike and walk, boosts the city attractivity, enhances the cityscape. Nice Tours Reims Orléans #

22. Paris A signs system easily recognisable and usable, which is now a part of the local culture T1 Bobigny (1992) #

23. London The "roundel" born in 1934, the famous Underground map, the red buses and the tube: carefully maintained and patiently modernised icons T1 Bobigny (1992) #

24. New York The New-York subway signage, designed by Massimo Vignelli: a reference for all the metro signages in the world T1 Bobigny (1992) #

25. Tokyo The Tokyo metro trains are marked with their line colors. #

26. 3. The passengers information system

27. 4 Information design Webdesign Design of the entrances in the cityscape Rolling stock interior layout Layout of the platforms Architecture and layout of the passageways Signage design Design of the ticket halls Rolling stock external design Customer travels in the city A summarized customer journey map for the metro users #

28. Identification Stations entrances, tram stations, bus stops, are all considered as transport landmarks in the cityscape #

29. Identification Stations names: always the same pattern to say "You are here" #

30. Identification Vehicles: a special typeface for the buses displays #

31. Presentation and programming Networks and routes: maps and diagrams are displayed everywhere and distributed in all the stations #

32. Several other apps offering the same service : Citymapper, ViaNavigo, Moovit, … Presentation and programming The RATP app and all the other mobile general apps are now the main information gates to the global Ile-de-France network The RATP app is used every day more than 1,25 million time #

33. Next Stop Paris : off line app for tourists Mon RER A : Dedicated to the RER line A Presentation and programming Several other RATP apps have been created for specific audiences (international visitors, RER line A users, …) #

34. Presentation and programming The RATP website (www.ratp.fr) is a complete site about transport, network news, corporate data, career information #

35. Presentation and programming The new ZenWay interactive touch screens have received a fully positive response from the public: 60 terminals are being deployed Historical PILI (since 1937) #

36. Wayfinding In the signage towards rail transport all the messages use our unified signs system. Larger panels are deployed. #

37. Wayfinding Outdoor bus and tram signage is based on the same references #

38. Wayfinding The signage towards exits uses the blue code also used on the local maps directories #

39. Wayfinding A specific signage for the barrier-free pathways is applied with a grey code #

40. Execution and adjustment All the stations concourses and passageways are fitted with real time screens #

41. R M B T Execution and adjustment The real time displays are now generalized on the platforms and the bus stops #

42. R M B T M Execution and adjustment Next stop displays in all the recent vehicles #

43. Human services Better tools (redesigned desks, tablets, new POS material, …) allow staff and passengers to be closer #

44. Audio information Public announcements are recorded by some staff selected in the company, and careful sound design is managed with corporate jingles Martine Attal HR assistant – Bus rolling stock Department Jean-Baptiste Vincenti Stations assistant – Stations Department Stella Sainson Cultural assistant - Communication Department #

45. 5. The mapping system and its ingredients

46. Transport representation in the land Because of the shape of the city and the streets plan of Paris, the use of both representations is facilitated # Paris Métro-RER: geographicParis Métro-RER: schematic

47. Transport representation in the land A Darwinian evolution through the recent history # 1989 1967 1992

48. Transport representation in the land The Paris metro is intimately inscribed in the city master plan as shown by this 1939 metro map # 1939

49. Transport representation in the land Let's recognise the major contribution of Roger Tallon's team for the RER in 1977 #

50. Urban inspiration for transport signs White on dark blue = relative to the city Station name "you are at" Station name "you go to" Street name Old station name Present station name Exits on the maps Signage to the exits #

51. Colours and codes Graphic references: the same signs are used on all our displays. #

52. Colours and codes Metro line 1 : yellow Bus line 87 : dark purple #

53. VOCABULARY Typography After the Parisine Bold for the signage, Jean-François Porchez developed the Parisine suite for the maps #

54. Dynamic signs On screens or on smartphones the same signs are now used in motion design Next train display on the RER A (Gare de Lyon) New RATP app in beta test #

55. 5. Towards urban navigation

56. 1914: a linear circulatory world Passengers walk as mice in tubes: they only must be guided Londres – Charing Cross #

57. 2022: a 3D underground world Underground spaces can be discovered: passengers must now be oriented La Défense #

58. Underground interchanges systems From the book "Urban mangroves" (David Mangin, architect) #

59. Urban hubs as pedestrian zones The central Paris interchange [Les Halles – Châtelet-Les Halles – Châtelet] : a pedestrian-oriented interchange local map. #

60. A multichannel environment The passengers trips rely on parallel information channels: their coherence builds trust #

61. Systems in the space Good information needs a perfect combination of signs, objects and spaces #

62. Space and e-space Space E-space Individual #

63. 6. Conclusions

64. Network logos Through a transport logo a city can be recognised Paris Madrid London Vienna Montréal Mexico Tokyo CairoBilbao Hong-Kong São Paulo Rotterdam Moscow Singapore Berlin #

65. Stations Through the stations designs, too Paris Moscow Berlin London Bilbao Hong-Kong London #

66. Information design And finally, through the networks information systems Paris Tokyo London Barcelona #

67. New challenges for transit mapping 1. Easy navigation in 3D spaces ? 2. Living (moving) maps in real time ? 3. Universal language (to allow media competition) ? #

68. yo.kaminagai@ratp.fr - @yok75 #

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