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Yash Endeavours Business Plan

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Information about Yash Endeavours Business Plan
Marketing

Published on March 3, 2014

Author: SandeepKhanal

Source: slideshare.net

Description

Mission Statement: To offer unmatched service and deliver our clients with competitive price and quality products in a professional manner.
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Business Development Plan : Yash Endeavours (P) Ltd. Case Study Presentation By: Sandeep Khanal (Executive Chairman, Yash Endeavours)

Yash Endeavours (P) Ltd. History and Position of Business  Trading Company (Import/Export – Supply & Distribution)  4 year old company (2009)  Traded with China, Thailand, India and Bangladesh  Supply & Distribution  Own Retail Distribution Channels  Kathmandu  Pokhara  Dharan  Butwal  Products traded:  Clothing and Apparel  Furniture Page  2

Yash Endeavours (P) Ltd. Problems that were faced by the business in the past High Cost Pr ob lem sF ac ed  Transportation Costs (Outwards), Inter-Bank Charges, Staff Costs, Store Rent, Office Rent, etc.  Separate costs incurred for collecting receivables  Small retailers lack efficient cashflow management systems Payment Inconsistencies  Most business sales are on credit  No payment guarantee High Receivables and Bad Debts Page  3

Yash Endeavours (P) Ltd. New Business Plan – “Supply only to Bhatbhateni Supermarket” Why? Because… 1 Bad Debts are dramatically reduced 2 Payment Consistency is achieved 3 Business risk is lowered 4 Opportunities for High Business Growth Page  4

Business Strategy Mission Statement: To offer unmatched service and deliver our clients with competitive price and quality products in a professional manner. • In terms of Importing and Supplying Commodities • Prioritize communication between client and company • IT for efficient information flow • Product Quality Control • Inspection Before Import/Purchase • Direct Networks with factories and suppliers abroad (No middlemen) Page  5 • Efficient Supply Chain Management • Trustworthy freight and cargo companies • No middlemen costs • Time and Puntuality is a pre-requisite • Well managed and integrated business processes

Business Strategy Page  6

Business Strategy Assets and Capabilities Orthodox Unorthodox  Office  Negotiations Skills  Office Supplies  Prior Importing Experience  Cheap Logistic and Supply Chain solutions  Some Experience in the Apparel Industry  Personal Networks and Connections at right places.  Networking  Prior knowledge in Logistics and Supply Chain Page  7

Business Strategy Resource Based Analysis Description Rare Non-Substitutable Durable Valuable Negotiation Skills No Yes Yes Yes Cheap Logistics & Supply No Yes Yes Yes Personal Networks and Connections Yes Yes Yes Yes Page  8

Business Strategy – Competitive Advantage Page  9

Marketing Strategy Marketing Plan Target Market – Bhatbhateni Supermarket  Bhatbhateni Supermarket is Nepal’s largest retail store, which is already operating in seven branches in Nepal. They have numerous local and foreign suppliers who supply products with a wide variety. Market Growth Opportunities  7 superstores already in operation and plan to add 23 more of such stores all over Nepal within 5 years of time. BBSM Trends (Approx. BBSM Annual Sales Figure)     2009-10 : 3 Billion Rupees 2010-11 : 3.5 Billion Rupees 2011-12 : 4.2 Billion Rupees 2012-13 : 5.5 Billion Rupees Page  10

Marketing Strategy Marketing Research Problem Statement Purpose of Study  Difficult for suppliers to precisely understand the customers’ needs.  Yash Endeavours (P) Ltd. aims to solve this problem by conducting a Survey Research – ‘Consumer Buying Behavior of BBSM’ by asking series of questions to the target consumers that will help to understand their needs and wants.  The challenge for the suppliers is to identify the consumers’ demands and understand their buying behavior so that they are able to improve their supply to BBSM by fully understanding the needs and wants of their end consumer. Page  11 Significance of Study  Help uncover and understand the current buying behavior of consumers at BBSM.  Help understand the needs and wants of the consumers and cater their needs effectively and more efficiently.  Help reduce unnecessary costs that incur due to the unavailability of precise knowledge and information about the consumers and their buying behavior.

Marketing Strategy Marketing Research Design Page  12

Sample Questionnaire – Marketing Research Research Conclusions •BBSM suppliers should segregate supply as per gender so as to effectively cater customers’ needs. •Suppliers should try to compete on cost rather than any other factor because consumers perceive the pricing to be higher than expected. •Apparel & Clothing Suppliers should focus more on youngsters and even children-wear. •Suppliers should capitalize on the high demand for FMCGs for a better cash cycle and profit margin. •BBSM should focus more on catering middle class and lower-middle class demands than catering the demands of high-end consumers. Page  13

Sales Forecast • • In 5 years of time span, BBSM plans to operate 30 superstores all over Nepal, which guarantees uninterrupted growth of the business Our business aims to grow steadily at a growth rate of 20% (Sales) every year. Page  14

Operations Strategy Location  Corporate Office - Naxal  Already existing office of one of the company founders  Warehouse - Newroad  Good Road Network  Cash Sale Opportunities  Easy availability of local suppliers at times of shortage of goods Page  15

Operations Strategy Business Operation Processes Page  16

Operations Strategy Page  17

Operations Strategy Page  18

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