Yahoodtv Bizsvcs Aug9

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Information about Yahoodtv Bizsvcs Aug9

Published on September 8, 2009

Author: mcuban

Source: slideshare.net

Digital Television The Business Services Opp.

Overview Simply put, Digital Television is wireless internet with 19.4mbs broadcast over the air. Every major market station must offer The owners of this spectrum must use a portion of this spectrum for television. This can use anywhere from 8 to 19 of the mbs. The balance can be used for wireless IP transmission For too much information see http://www.microsoft.com/dtv/siteinfo/si_map_01.asp

Simply put, Digital Television is wireless internet with 19.4mbs broadcast over the air.

Every major market station must offer

The owners of this spectrum must use a portion of this spectrum for television. This can use anywhere from 8 to 19 of the mbs.

The balance can be used for wireless IP transmission

For too much information see http://www.microsoft.com/dtv/siteinfo/si_map_01.asp

How its done At the TV station an encoder has an ethernet connection and a video source connection (s) The encoder then takes the feeds from the sources an combines the two together in a process also known as IP encapsulation The data can be any combination of digital audio, video, data up to 19.4mbs The encapsulated data is sent to the transmission tower where it is sent over the air to everyone in a radius comparable to traditional broadcast TV

At the TV station an encoder has an ethernet connection and a video source connection (s)

The encoder then takes the feeds from the sources an combines the two together in a process also known as IP encapsulation

The data can be any combination of digital audio, video, data up to 19.4mbs

The encapsulated data is sent to the transmission tower where it is sent over the air to everyone in a radius comparable to traditional broadcast TV

How its Received HDTV televisions are built with a tuner/decoder that is capable of receiving the full 19.4mbs. The TVs can tune to any video feed(s) that are sent by the station that are in one of the 18 HDTV formats. Any data not in this format is discarded HOWEVER, Hauppauge and Broadlogic are now producing PC cards that can be placed in a PC that can receive the 18 HDTV formats and play them on the PC’s monitor (it is already hi def), or on an external HDTV compatible TV

HDTV televisions are built with a tuner/decoder that is capable of receiving the full 19.4mbs.

The TVs can tune to any video feed(s) that are sent by the station that are in one of the 18 HDTV formats. Any data not in this format is discarded

HOWEVER, Hauppauge and Broadlogic are now producing PC cards that can be placed in a PC that can receive the 18 HDTV formats and play them on the PC’s monitor (it is already hi def), or on an external HDTV compatible TV

How its Received -PCs PCs equipped with these cards will also be capable of receiving any IP data sent as part of the 19.4mbs. It acts as an ethernet card receiving data through an NDIS driver and sending it to its software. This enables it to work in tandem with a return path back to an ISP much in the same way that DirecPC works if the application requires 2 way communication. The cost for these cards are about $299 this year and should drop to become standard equipment in 24-36 months Users will buy for the TV and stay for the data

PCs equipped with these cards will also be capable of receiving any IP data sent as part of the 19.4mbs. It acts as an ethernet card receiving data through an NDIS driver and sending it to its software.

This enables it to work in tandem with a return path back to an ISP much in the same way that DirecPC works if the application requires 2 way communication.

The cost for these cards are about $299 this year and should drop to become standard equipment in 24-36 months

Users will buy for the TV and stay for the data

The Value of Wireless Internet Basically the corporate revenue opportunity is to cost less than satellite for bit delivery Every satellite application that has a localized component would be prime prospects vs the satellite cost of having to pay for a national footprint

Basically the corporate revenue opportunity is to cost less than satellite for bit delivery

Every satellite application that has a localized component would be prime prospects vs the satellite cost of having to pay for a national footprint

The Cost of Satellite Distribution Basically the corporate revenue opportunity is to cost less than satellite for bit delivery Every satellite application that has a localized component would be prime prospects vs the satellite cost of having to pay for a national footprint

Basically the corporate revenue opportunity is to cost less than satellite for bit delivery

Every satellite application that has a localized component would be prime prospects vs the satellite cost of having to pay for a national footprint

Training 7-11 wants to have training videos in their stores on equipment. Yahoo wants to send a video to employees on new Human Resources policy Rather than mailing tapes to thousands of stores or employees, DTV could be used to send video that is downloaded to user computers overnight. A tv quality video (Mpeg1), 30 minutes long would take 7 1/2 minutes to download on a 4mbs pipe. 30 minutes on a 1mbs pipe

7-11 wants to have training videos in their stores on equipment.

Yahoo wants to send a video to employees on new Human Resources policy

Rather than mailing tapes to thousands of stores or employees, DTV could be used to send video that is downloaded to user computers overnight.

A tv quality video (Mpeg1), 30 minutes long would take 7 1/2 minutes to download on a 4mbs pipe. 30 minutes on a 1mbs pipe

Training So for a high density application for many users, the economics start to make sense 500 videos in santa clara at $20 per video cost to create, ship or $10k vs $5k for 30 minutes transport time

So for a high density application for many users, the economics start to make sense

500 videos in santa clara at $20 per video cost to create, ship or $10k vs $5k for 30 minutes transport time

Stock Quotes Day Traders are paying lots of money to get signal realtime quotes at $29.95 per month or more. DTV allows us to deliver realtime to any of these PCs in a market In addition to the quotes a stream of news, charts, and Y! CNBC killer can be streamed . This could be marketed as the Y! Day Trader PC with full ISP access, Free PC, and Broadband Wireless Quotes and Y!cnbc . Something no one else could touch.

Day Traders are paying lots of money to get signal realtime quotes at $29.95 per month or more. DTV allows us to deliver realtime to any of these PCs in a market

In addition to the quotes a stream of news, charts, and Y! CNBC killer can be streamed .

This could be marketed as the Y! Day Trader PC with full ISP access, Free PC, and Broadband Wireless Quotes and Y!cnbc . Something no one else could touch.

Digital Music Delivery We could get MP3.com and their competitors to pay us lots of money for download services Pick the songs you want and boom, we will deliver you the songs, video, whatever WITHOUT tying up your modem

We could get MP3.com and their competitors to pay us lots of money for download services

Pick the songs you want and boom, we will deliver you the songs, video, whatever WITHOUT tying up your modem

Yahoo Committments Promotions-expand awareness, reach & participation of MGM.com & MGM Traditional Create Promotions for MGM.Com to populate databases Create Market Unique, database driven promotions to optimize marketing of new releases and MGM.Com using Tools such as Yahoo Delivery Enable MGM to gain pre-emptive positioning on Yahoo entertainment sites (x% inventory)

Promotions-expand awareness, reach & participation of MGM.com & MGM Traditional

Create Promotions for MGM.Com to populate databases

Create Market Unique, database driven promotions to optimize marketing of new releases and MGM.Com using Tools such as Yahoo Delivery

Enable MGM to gain pre-emptive positioning on Yahoo entertainment sites (x% inventory)

How Does it all Work? New Yahoo! User Registers for a New Yahoo! Mail account. The “Permission” Welcome

New Yahoo! User Registers for a New Yahoo! Mail account.

The “Permission”

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