Yahoo Messenger

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Information about Yahoo Messenger

Published on July 27, 2009

Author: bkiprin



Yahoo Messenger online community & service analysis.

Yahoo Messenger Online Community & Service Analysis Borislav Kiprin – MDMK10

What is Yahoo Messenger? Features: Yahoo! Voice Voicemail and file sharing Plug-ins Yahoo! Mail integration Webcam Offline messaging Games Customization Avatars MS, Unix & Mac OS compatibility Multiple language support Launched as Yahoo! Pager on March 9, 1999 248 million active registered Yahoo global users by Jan 2008 Borislav Kiprin – MDMK10 Source:

Typical life cycle of a community member Borislav Kiprin – MDMK10

Typical life cycle of a community member Borislav Kiprin – MDMK10 Source:

Motivation to contributing to the community Friends using Yahoo Customization History with the Brand All-in-one portal such as Yahoo integration with the email box Virtual Life – a second chance to be someone else, someone different Borislav Kiprin – MDMK10

Barriers to contributing to the community User Pool – Only 248 Mn users… Service saturation – many channels to communicate with friends Mobile version – currently only an iPhone one Strong competition – Skype, MSN, Google Talk… Social Networks – the preferred com channel with friends and all of them have chat function Borislav Kiprin – MDMK10 Source:

Reaching the tipping point Is Yahoo Messenger failing to get the world Borislav Kiprin – MDMK10

Reaching the tipping point Going Mobile VOIP Combining user pool with MSN (?!?) Linkage to Social NetworksBorislav Kiprin – MDMK10

Going Mobile


Combining user pool with MSN (?!?)

Linkage to Social Networks

Reaching the tipping point Yahoo Messenger with Voice is considered as a tipping point replacing current fixed line communication with VOIP service similar to Skype. This is a long waited added value to current customers. Borislav Kiprin – MDMK10

What is next for an Yahoo Messenger User? Borislav Kiprin – MDMK10

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