Yahoo! at RoNewMedia

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Information about Yahoo! at RoNewMedia
Technology

Published on November 18, 2008

Author: bobbyvoicu

Source: slideshare.net

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Marvin Liao's presentation about Yahoo! at RoNewMedia

Romania & Yahoo! in the Global Internet Advertising Market: Marvin Liao Nov 11, 2008

Internet Penetration and Growth in Central and Eastern Europe Source: Internet World Stats June: 2008

Broadband Penetration Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience

Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online

To connect people to their passions, their communities, and the world’s knowledge. To be the “ Must Buy ” and “Partner of Choice ” for the Top Advertisers and Agencies in the World.

To connect people to their passions, their communities, and the world’s knowledge.

To be the “ Must Buy ” and “Partner of Choice ” for the Top Advertisers and Agencies in the World.

• Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:

Who is on Yahoo! ?? Source: Insites Consulting Research, June 2008

Highly Engaged Audience Source: Insites Consulting Research, June 2008

Understanding the Impact of Your Campaign Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know: What is the age and gender of people who saw my ads? How does the online behavior differ between the people who saw my ads and those that clicked on them? Where else can I find my target audience on the Yahoo! Network? What is my best performing creative? Placement?

Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know:

What is the age and gender of people who saw my ads?

How does the online behavior differ between the people who saw my ads and those that clicked on them?

Where else can I find my target audience on the Yahoo! Network?

What is my best performing creative? Placement?

Campaign Brand Score Reports

“ If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb

“ If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb

 

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