Published on February 26, 2014
Solution Provider Survival 101 If You’re Not Marketing Led…You’re Dead #xsp13 www.xchange-events/x13 @UBMTechChannel #xch13
Overview • • • • • The Power of Local Marketing PR Techniques and Making the Connections The Big Impact of Video Microsites for Partnership Marketing Pulling It All Together Online #xch13
The Power of Local • Local sports stars and business personalities • Create memories • Connections to the community build confidence #xch13
PR Techniques • Get local coverage in many of your markets with one press release • Integrate into your site and social media • Make connections in the press community Site Link: http://www.newswest9.com/story/22740208/denali-advanced-integration-named-to-crns-solution-provider-500-list #xch13
The Big Impact of Video • A picture is worth a thousand words • Digitally friendly for broad distribution • Contributes to HR, Sales and Community Service Site Link: http://vimeo.com/31698516 #xch13
Microsites for Partnerships • Co-branded sites about vendor & solution provider • Set your team apart from the others • Provide a higher level of solution confidence Site Link: http://www.denaliai.com/mps/ #xch13
Pulling It All Together • Develop plans with vendor partners: – Co-branded sites, videos and collateral content – Events to bring customers to vendors & solution providers simultaneously – Press releases featuring vendor quotes & solution provider • Broadcast on Web sites, Radio and Social Media: – Integrate content into company site sections to refresh – Publish on social media pages and video channels #xch13
UBM Channel - SharedVue SharedVue – Through-partner marketing suite with programs and services to help partners be better marketers Web Content Syndication • Timely Product, Promotion & Marketing Content • Multi-Media Delivery of Web-based Materials • Co-branded Marketing Assets • Metrics & KPIs within Partner Console • UBM SharedVue • Leverage Resources Email Marketing • Email Delivery for Current Campaigns & Promotions • Partner Customization of Vendor-Created Templates • Automatic In-Site/Syndicated Landing Pages • Contacts & Lead Management • ROI Metrics & Analytics for Each Campaign Meet SharedVue • Demo Room # 2010 • UBM Channel Booth #xch13 Social Syndication • Vendor-provided Social Posts • Posting Through LinkedIn and Twitter • Automated Posting Option • Integration with Syndicated Content and Assets • Complete Metrics & Analytics Visibility
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