Writing a business plan

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Information about Writing a business plan

Published on March 9, 2014

Author: sbohbuss

Source: slideshare.net


What Is a Business Plan?  Business Plan  A written document that describes in detail how a new business is going to achieve its goals…A business plan layout a written plan from a marketing, financial and operational viewpoint..  A business plan is a written description, typically 25 to 35 pages long, that describes what a new business idea/plan to accomplish.  Dual-Use Document  For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm.

A Road Map to Success Gain Control of Your Business From Day One

What Should a Business Plan Contain? 1.Title Page 2.Table of Contents 3.Executive Summary and Fact Sheet 4.Body of the Plan The Company description The Product/Service Offering Industry Analysis Market Analysis The Marketing Plan The Production/Operations Plan The Management Team Implementation Schedule and Risks Associated with the Venture The Financial Plan 5.Appendices

Vision Statement • What will the business be like in the future? Goals •Statements of direction •How will the vision be achieved? Objectives •Statement of intention •Specific, measurable Strategy •Action taken to achieve objectives

Business Plan Sections

Questions a start-up business plan should answer and realistic answers to questions such as:plan is meant to be read by potential finance providers (banks etc) or business owners The /shareholders. So it ought to provide convincing •What is the business idea or opportunity? •What is the product and how is it different or unique? •What is the target market segment and who are the potential competitors? •How large is the target market and is it growing? •Who are the customers; how much will they buy and at what price? •What will it cost to produce and sell the product? •Can the product be made and/or sold profitably? •At what stage will the business break-even and what are the likely profits? •What investment is required to launch and establish the business? •Where will the money come from? •What are the main risks facing the business and how to handle them?

What are the forms of a Business Plan?  Document  Sample  Slides  Film  Demonstration

 Marketing Plan      Quantifiable Goals/Objectives = specific deadline dates, and numerical goals Specific, detailed activities Complete budget Metrics Several plans: – – – – Start-up/awareness First year First three years Marketing calendars are useful tools

Presenting the Business Plan to Investors look sharp when • It’s also important to presenting a business plan. • This new venture team is going over its PowerPoint slides one last time before an investor presentation


Prof. Purvish Shah BE , PGDBM (Mech) • sbdc@canton.edu–developer@cantonnewyork.us BizCentral USA’s Business plan writing and Process Ratchkrit Klongpayabal

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