World of E-Commerce

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Information about World of E-Commerce

Published on October 20, 2017

Author: zenerom


Slide1: World of E-Commerce INTRODUCTION: INTRODUCTION E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping . History of e-commerce : History of e-commerce The beginnings of e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks. After the number of individual users sharing electronic documents with each other grew in the 1980s, in the 1990s the rise of eBay and Amazon revolutionized the e-commerce industry. Consumers can now purchase endless amounts of items online, both from typical brick and mortar stores with e-commerce capabilities and one another. E-commerce applications : E-commerce applications E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, File Transfer Protocol, and web services. This includes business-to-business activities and outreach such as using email for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements . Slide5: The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. Its perceived downsides include sometimes-limited customer service, consumers not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping. The e-commerce market continues to grow: Online sales accounted for more than a third of total U.S. retail sales growth in 2015, according to data from the U.S. Commerce Department. Web sales totaled $341.7 billion in 2015, a 14.6% increase over 2014. E-commerce conducted using mobile devices and social media is on the rise as well: Internet Retailer reported that mobile accounted for 30% of all U.S. e-commerce activities in 2015. Slide6: The use of computer technology and internet has given the new means to the commercial sector. Apart from socializing and entertainment value, internet has been playing a vital role in promoting and building the market value of the corporate firm among the customers and clients. Web designing is the most modern and effective concept that has become necessary for every business firm in order to promote their company and mold their place in the existing market. The advance marketing strategy has been adopted by the reputed as well as small business firms to establish their strong position among the various diversified customers. Every company is looking forward to design their own website but web designing is not all be executed by the corporate sector, It is done by the professionals,  web development company Maryland . Slide7: E-commerce websites usually have plenty of product descriptions, technical details, and catchy headlines. Unfortunately, this is not enough if you want to improve your SEO rankings significantly. To attract new clients and engage your current consumers while dropping a few keywords, you can use a better SEO Services in Oklahoma . E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. A successful Responsive e-commerce marketing team needs to have expertise in search engine optimization, pay-per-click marketing, social media marketing, and display advertising to reach the top of search results. Government regulations for e-commerce : Government regulations for e-commerce In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules including PCI-DSS compliance that outlines procedures for proper handling and storage of consumers' financial data . To ensure the security, privacy and effectiveness of e-commerce, businesses should authenticate business transactions, control access to resources such as webpages for registered or selected users, encrypt communications and implement security technologies such as the Secure Sockets Layer and two factor authentication. BREAKING DOWN 'Electronic Commerce - ecommerce: BREAKING DOWN 'Electronic Commerce - ecommerce Ecommerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient distribution chain for their products or services. One example of a firm that has successfully used ecommerce is Target. This mass retailer not only has physical stores, but also has an online store where the customer can buy everything from clothes to coffee makers to action figures. When you purchase a good or service online, you are participating in ecommerce. Slide10: Some advantages of ecommerce for consumers are: - Convenience.  Ecommerce can take place 24 hours a day, seven days a week. - Selection.  Many stores offer a wider array of products online than they do in their brick-and-mortar counterparts. And stores that exist only online may offer consumers a selection of goods that they otherwise could not access. Slide11: But ecommerce also has its disadvantages for consumers: - Limited customer service.  If you want to buy a computer and you’re shopping online, there is no employee you can talk to about which computer would best meet your needs. - No instant gratification.  When you buy something online, you have to wait for it to be shipped to your home or office. - No ability to touch and see a product.  Online images don’t always tell the whole story about an item. Ecommerce transactions can be dissatisfying when the product the consumer receives is different than expected . ZENEROM CREATIVE LAB: ZENEROM CREATIVE LAB India 31/1790 B2, Sree Shaivam , May 1st Rd, DD Village, Thammanam , Kochi, Kerala 682032 +91 98953 33308 Australia Level 3,81 flushcombe road, Blacktown NSW 2148. Australia +61 433 838 577

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