World Indigo Market Monkeys

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Information about World Indigo Market Monkeys
Travel-Nature

Published on March 27, 2008

Author: UpBeat

Source: authorstream.com

Market Monkeys:  Market Monkeys Wai Eric Cheung Chang Yup Kim Derek Ku Kevin Kuang Leon Chee Kit Leong Weiquan Lu Danny Tseng World Indigo Case Opening MS&E 271 April 12, 2006 Diagnosis:  Diagnosis SG & HK Ferries Europe Ferries & Private Airlines USA airlines USA Ferries, China, UK & Russia Airlines FAA Regulations also a factor TALC Total Available Market Division Based on Passenger Volume USA Ferries SG Ferries HK Ferries Europe Ferries (11%) USA Airlines (57%) China Airlines (20.7%) Russia Airlines UK Airlines 13.6% of TAM are in the ferry industry. The majority (11% of TAM) is made up by the European ferry Market. 86.4% of the TAM are in the airline industry. 57% or the TAM is made up by the USA airline industry; 20.7% by the China airline industry. Decision:  Decision Asia Ferry Oct 04 Apr 05 Oct 05 Apr 06 Oct 06 Apr 07 Oct 07 Europe Ferry Asia Airline Europe Airline North America Airline South America Airline Private Airline Service Provider Billing Hardware Installation SR-101 Radio Hardware Service & Support User Service & Support Connectivity FAA, CAAS Nanocell Satellite Receiver Wireless Service on Planes and Ferries Complementary Services Complementary Products Service Provider Billing Hardware Installation SR-101 Radio Hardware Service & Support User Service & Support Connectivity FAA, CAAS Nanocell Satellite Receiver Wireless Service on Planes and Ferries Complementary Services Ferry Monitoring and tracking WHOLE PRODUCT AIRLINE WHOLE PRODUCT FERRY Analysis:  Analysis Airline industry itself is expected to grow much stronger as a whole Sensitivity analysis performed Analysis Part II:  Analysis Part II Porter’s 5 forces Substitutes Verizon Airfone Aircell (Expensive) Other Cell phone carriers New Entrants FAA, FCC approval Less regulations Suppliers Many suppliers Low cost Easy to manufacture Buyers No in-flight entertainment Low cost budget flights High Mobile Penetration Established Ferry Market in Asia Change in FAA Regulations Rivalry Boeing and Airbus, Starling Geolink, MCP, MTN (None in Asia!) Government Support Airlines Ferries All Reality Test:  Reality Test

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