Published on March 12, 2014
AHM Bazlur Rahman- S21BR Chief Executive Officer Bangladesh NGOs Network for Radio & Communication firstname.lastname@example.org Workshop on Organizational Review for the Farmersā Organizations of Bangladesh Organized By: COAST Trust 9-10 March, 2014
The definition of lobby To try to influence public officials for or against a specific cause. Lobbying is a form of public policy advocacy and educating government. It is communicating with legislators and the executive branch to encourage them to take action on specific legislation. A systematic informal effort to influence decision makers Lobbying is a part of the democratic process.
Key words of Lobbying ļ¬ To convince ļ¬ To persuade ļ¬ Talk to persons ļ¬ Sit and talk ļ¬ To make someone do something ļ¬ Take a problem to a decision maker ļ¬ Make a change ļ¬ Talk and meet with person to make him understand something.
Principles of Effective Lobbying Overall principles: Be accurate : (and donāt lie). If you get a question you canāt answer, say so. Be brief : For a written communication, try to keep it to a page or less (unless itās an expose or well researched position paper). Be clear : Have a specific goal. Know your opposition: Know the main arguments for and against a position or a piece of legislation.
Show them how they win: WIN WIN, WIN LOSS See it their way : Reference Follow up : Send a thank you. Make a phone call. Recognize and appreciate any effort made
Common Approaches to Lobbying ļ¬ personal visit ļ¬ informal meeting ļ¬ Exposure ļ¬ strategic alliances ļ¬ report from specialist ļ¬ media ļ¬ letters ļ¬ petition ļ¬ hired lobbyist ļ¬ contact with a political party ļ¬ demonstrations
Characteristics of a lobbyist ļ¬ Communicative ļ¬ Social ļ¬ Knows about decision making processes ļ¬ Knows elementary facts ļ¬ Analytical ļ¬ Networker ļ¬ Open minded ļ¬ Empathetic, knows what moves other people ļ¬ Patient
Actor driven decisions Target: influential groups, persons which can be located ļ¬Political parties ļ¬Members of parliament ļ¬Members of government ļ¬Civil servants ļ¬Local politicians ļ¬Local leaders
5 knows to get to YES ļ¬Know what you want to achieve (SMART objective) ļ¬Know who are the effective decision-makers ļ¬Know who are other influential stakeholders ļ¬Know what it will take to get the change you want, and what needs to be in place ļ¬Know how to draw on the full range of tactics carefully matched to specific targets, timing, resources, delivered in most influential way
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