Workshop marketing digital incubcenter

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Information about Workshop marketing digital incubcenter
Business & Mgmt

Published on March 18, 2014

Author: unformatted

Source: slideshare.net

Description

Workshop marketing digital incubcenter

1 Partilhar fotos e vídeos: #vascomarketingdigital Magisto Layar Pixlr hangouts

Workshop Marketing Digital | Vasco Marques vascomarques.com Programa • Website – Como criar presença online • Vídeo Marketing - criar vídeos facilmente • Imagem - seja criativo e conquiste audiências • Social Media – Facebook, Google Plus e outras • Google – ferramentas e otimização • Mobile – site e aplicações • ROI - como medir o retorno do investimento? 2

Workshop Marketing Digital | Vasco Marques vascomarques.com 3

layar

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Workshop Marketing Digital | Vasco Marques vascomarques.com Website • CMS: Wordpress, Joomla, Drupal, Magento, … • Simples, rápido, social, atrativo, mobile • Call-to-action, testar, layout “F” • < 3 cliques para objetivo • Formulários para +info, newsletter,… • Técnicas de escrita: copywriting • Conteúdo original, interessante e atualizado. 6

Workshop Marketing Digital | Vasco Marques vascomarques.com 7

Workshop Marketing Digital | Vasco Marques vascomarques.com Como criar um site? http://vascomarques.com/curso-online-gratis-website-wordpress/ www.vascomarques.net Vasco Marques | www.vascomarques.com | Marketing Pessoal e Networking

Workshop Marketing Digital | Vasco Marques vascomarques.com Imagem • Fotografias únicas • Tratamento Photoshop • Power Point • Pixlr Express e Pixlr Editor • Download imagens livres e gratuitas: www.vascomarques.net/imagens .

Workshop Marketing Digital | Vasco Marques vascomarques.com Pixlr express 1. Abrir app 2. Tirar foto deste evento 3. Aplicar 2 ou 3 efeitos 4. Partilhar no facebook com hashtag #vascomarketingdigital 10

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Workshop Marketing Digital | Vasco Marques vascomarques.com Facebook • Separadores personalizados • Fan-gate • Cronologia, Interação e comunicação • Imagem e vídeo • Destaque e fixar no topo • Passatempos • Integração website e redes sociais • Bit.ly – melhor url shortner: http://bit.ly/w4blive 12

Workshop Marketing Digital | Vasco Marques vascomarques.com 13

Workshop Marketing Digital | Vasco Marques vascomarques.com 14

Workshop Marketing Digital | Vasco Marques vascomarques.com Grupos Facebook http://bit.ly/gruposmktdigital

Workshop Marketing Digital | Vasco Marques vascomarques.com

Workshop Marketing Digital | Vasco Marques vascomarques.com

Workshop Marketing Digital | Vasco Marques vascomarques.com Vantagens Google+ • Integrado no ecossistema Google – Youtube – Gmail – Places – Ads… • Aumentar relevância nas pesquisas • Crescimento de utilização (540M/300M) • Melhores funcionalidades.

Workshop Marketing Digital | Vasco Marques vascomarques.com

Workshop Marketing Digital | Vasco Marques vascomarques.com Social Media & Redes Sociais • G+, Twitter, Linkedin, Pinterest, instagram • Ustream.tv – transmissão em directo • Scribd.com – partilha de documentos • Slideshare e prezi - apresentações • Flickr e cooliris – galeria de fotos • Box.net – centro de downloads • Soundcloud – áudios • Thinglink – imagens interativas • Issuu – folheável.

Workshop Marketing Digital | Vasco Marques vascomarques.com Google • Adwords e Adsense– anúncios google • Analytics – analítica do negócio • Alerts – monitorizar marca, keywords, • Trends – procura da informação • Maps – negócio local • Docs e Calendar– forms, partilha, colaboração • Webmaster Tools – Oficina do site • Google+ e authorship – SEO, relevância. 21

Mobile Mkt • Site mobile: responsive, plugin ou converter • Landing pages mobile • Mobile Ads • Facebook Mobile • App • Qual a percentagem de facebook+mobile? 22

Workshop Marketing Digital | Vasco Marques vascomarques.com Medir, analítica e ROI • Google Analytics • Google Adwords • Youtube Analytics • Page Rank • Alexa • FB insights • Facebook ads. 23

Workshop Marketing Digital | Vasco Marques vascomarques.com 24

Workshop Marketing Digital | Vasco Marques vascomarques.com Métricas • Visitas • Taxa de rejeição • Leads • Conversões • Fãs • … • Download grátis modelo Métricas e ROI www.cursomarketingdigital.pt/plano 25

Workshop Marketing Digital | Vasco Marques vascomarques.com Youtube - Melhor forma comunicar - 1000 milhões - Transversal meios - Pessoal, empresa, produtos www.‎youtubevideomarketing‎.pt

Workshop Marketing Digital | Vasco Marques vascomarques.com Youtube Vídeo Marketing Vasco Marques | www.vascomarques.com | Marketing Pessoal e Networking

Workshop Marketing Digital | Vasco Marques vascomarques.com Criar vídeos facilmente • Power Point • Youtube Editor • iMovie • Windows Movie maker • Flixexpress • Slideshow Youtube • Mobile: capture, avid, iMovie, etc.

Workshop Marketing Digital | Vasco Marques vascomarques.com

Workshop Marketing Digital | Vasco Marques vascomarques.com • Texto • Imagens • Animações • Transições • Música fundo • Locução • Vídeos

Workshop Marketing Digital | Vasco Marques vascomarques.com

Workshop Marketing Digital | Vasco Marques vascomarques.com Realidade aumentada Vasco Marques | www.vascomarques.com | Marketing Pessoal e Networking

Workshop Marketing Digital | Vasco Marques vascomarques.com Checklist  Website  Imagem  vídeo  Facebook e Redes Sociais  Google  Mobile  Medir, Analítica e ROI 33 Teste regularmente novas ideias

Workshop Marketing Digital | Vasco Marques vascomarques.com Mais dicas Digitais! • Site pessoal www.vascomarques.com • Página Facebook: www.facebook.com/vascomarques.net • Canal Youtube: www.vascomarques.net/youtube • Empresa: • www.web2business.pt

#vascomarketingdigital presentations

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