Working with online influencers and foodies to grow your business

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Information about Working with online influencers and foodies to grow your business

Published on September 16, 2016

Author: PierceComms

Source: slideshare.net

1. Working with online influencers and foodies to grow your business

2. • The Tomorrow Lab • Formerly Durham CCC & UTV Media • Eximo Sports Project • Irish Tech News • MSc Marketing @andijarvis @thetomorrowlab

3. The Tomorrow Lab @andijarvis @thetomorrowlab

4. What is an influencer? • Someone who is well connected online and is seen as an influential person in a certain industry. @andijarvis @thetomorrowlab

5. What is an influencer? @andijarvis @thetomorrowlab Source: http://www.traackr.com/faces-of-influence

6. What is an influencer? ANYONE @andijarvis @thetomorrowlab

7. What is an influencer? @andijarvis @thetomorrowlab

8. Research! @andijarvis @thetomorrowlab

9. Research! @andijarvis @thetomorrowlab

10. Research! @andijarvis @thetomorrowlab • BIG following does not mean BIG reach • BIG following does not mean BIG engagement • BIG following almost always means BIG cost

11. Research! @andijarvis @thetomorrowlab

12. Reach out with outreach @andijarvis @thetomorrowlab • Influencers are human • You are human • Let’s be human about this • Stalk – Interact – Engage

13. Reach out with outreach @andijarvis @thetomorrowlab The good

14. Reach out with outreach @andijarvis @thetomorrowlab The good

15. Reach out with outreach @andijarvis @thetomorrowlab The bad

16. Reach out with outreach @andijarvis @thetomorrowlab The bad

17. Be realistic @andijarvis @thetomorrowlab

18. Be realistic @andijarvis @thetomorrowlab • This is a business transaction, treat it as one • Don’t ask for the world and offer nothing in return • Bloggers talk – they have an awareness of the value they carry • But do have limits

19. Trust your product @andijarvis @thetomorrowlab

20. Trust your product @andijarvis @thetomorrowlab • Don’t try and influence editorial • If it’s good, they will say it’s good • If it’s bad, they’re often constructive • If it’s awful, they usually don’t write anything

21. Build ambassadors @andijarvis @thetomorrowlab “The chance to work with a brand over a few months rather than just a one off felt more authentic and more exciting” • One offs work • But partnerships can drive better value

22. Measure @andijarvis @thetomorrowlab

23. Conclusion @andijarvis @thetomorrowlab • Influencers are not miracle workers • It’s not an “on the cheap” marketing strategy • Planning, research and measurement are vital

24. Conclusion @andijarvis @thetomorrowlab

25. @andijarvis @thetomorrowlab

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