Published on March 16, 2014
What your mother never taught you ??? WordPress as a Business
● Many years of data driven efforts ● Got fired (I mean fired, not laid off - everyone should try this) ○ started my first of many businesses in the Valley ○ Currently have 3 ■ WP for small/medium biz & orgs ■ Business Intelligence, Analytics & Data Mining ■ Bonsai ● Wrote my first CMS before WordPress in 2002 ● Chair 2 Silicon Valley groups ○ Tech Women (1,300+ members) ○ Business Intelligence (4,000+ members) ● Started doing WP sites pro bono around 2.7-2.9 ○ word spread ○ people wanted to give me money A little Background - Sonja
About Anca Software Engineering and Consulting in the enterprise. Built Web Apps, custom Content Management Systems Large and small organizations / projects - Cisco, Sony, Nike, Disney, several .com’s you’ve never heard of Now building custom apps with WordPress Coaching & Training Weekly groups at Tech Liminal
About Josh Visick ● Freelance graphic & web designer. ● Started coding static sites in ‘98. ● WP bridge to becoming my “own developer”. ● Developing with WP for the last 4 yrs. ● Currently build sites and provide hosting/maintenance for small businesses. firstname.lastname@example.org @JoshVisick
Making money with WordPress ● Building Websites ● Writing content for blogs, ads, affiliates ● Custom Design / Programming ● Support ● Selling themes and plugins ● Selling hosting/maintenance ● Training and coaching
WordPress is different ● It is FREE! ● It has a massive, growing market ● It moves fast and you MUST keep up! ● From small business to corporations ● Nothing is completely custom ○ We all use the same ~14MB from the mothership ● Very user-friendly, easy to use
WordPress is different... ● 5+ languages ● Solutions for all, from pre-built themes to highly custom “iceberg” sites ● Updates happen, for better or for worse ● Pants are not required (some of the time) ○ Teams and work have a new virtual model ● Uniquely accessible community
What this means for my Business ● Offer high value product ● Price point that more customers can afford ● I can build sites faster and be more profitable ● Reputation - WP is a household term ● Scale business easier - pool of developers ● Stability in business model - marketshare
Business 101 ● Business form ● Licenses ● Contract ● Don’t forget to ask for money (invoicing) ● Scheduling (time lines and cash flow) ● When to say no ● Insurance
What is your value proposition? ● websites vs success-what are you selling? ● Vertical market value? ● golden triangle ○ Good, Fast, Cheap (pick 2) ● 14mb foundation (did I mention free!)
Revenue vs income? ● Website creation/updates/conversions ● recurring revenue: ● Sales of themes, plugins, API services ● maintenance ● hosting ● other added value (SEM) ● Training
Pricing? ● hourly ○ WordPress mean/median ● fixed price ○ WordPress mean/median ● retainer/contract ● value vs market ● the right price for your clients vs the right income for you ○ A) What do you need to make to survive ○ B) What value do you provide ○ If A>B, not sustainable - new business plan ● calculator - (share a google spreadsheet?)
Estimating a Project ● Do they know what they want? ● Do they have their content? ● Do they want a custom design? ● Is there a plugin? Are there tons of plugins? ● Custom code/ front + backend ● Are there interactive elements (storefront, forums, forms, games, etc) ● Talking to third parties (FB, custom API’s, CRM’s,maps) ● Custom Admin Workflow?
We are at the Epicenter Are you leveraging the Bay Area? ● Automattic ● EBWP ● SFWP ● WordCamp SF ● Zurb ● Twitter ● FaceBook
protecting yourself ● contract: ■ website (new vs conversion/upgrade) ■ enhancement, change orders, kill fees ■ maintenance/hosting/support/added value ● change orders ● site turnover/golive (after payment) ● Risk of developing on account you do not control ● Client mistakes
expenses ● open source model ● time ● tools - cost vs savings ● sub-contractors
Marketing ● What is your target market ● How do reach your target market ● Cost of acquisition ○ Initial consultation - free or billable ○ RFP’s ● Word of mouth ● The 20 word pitch have it ready at ALL times
Appearing Being Bigger than you are ● Collaboration ○ Resources who can help with a quick tip ○ GIVE BACK ● Virtual Teams - ○ follow the lead of the mothership (Automattic) ○ A Year Without Pants ● Referrals ● Business form
Resources ● WordPress.org - Codex, blogs, docs ● Tech Liminal - classes, workspace ● WordPress survey ● Remote managers ○ InfiniteWP, manageWP ● WAMP / MAMP stacks ○ http://serverpress.com/products/desktopserver/ ● Version control ○ Git, Github (interfaces to WordPress SVN, Probably easier)
Resources pg 2 ● Pricing - ○ http://allindiewriters.com/freelance-hourly-rate-calculator/ ○ http://chrislema.com/changing-the-pricing-conversation-with-clients/ ● Freemium Business services ● Project management ○ ● accounting/time tracking ● chrislema.com/books ● www.workformoneydesignforlove.com/
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