WordCamp Las Vegas - Personal Branding

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Information about WordCamp Las Vegas - Personal Branding
Business & Mgmt

Published on January 11, 2009

Author: micahb



The presentation I gave at WordCamp Las Vegas on Personal Branding

You Are The Center of Your Universe Micah Baldwin @micah Lijit Networks





All the cool people said: “ Micah, you have done an amazing job building your personal brand .”

I responded with: WT F ?!?!?!? What the Fuck ?!?!?!?

Branding Branding is the messaging work a company does to encourage consumers to feel a certain way about their product .

How Do You Feel?

Computers / Software

Blogging The Make Sure Matt Isn’t Sleeping Slide

Personal Branding

Is it Important?

Personal Branding unlike Corporate Branding, is not designed to make people emote but asking people to trust in you.

Influence is the name of the game.

What is Influence? Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu Records. Sorry, Matt, still checking to see if you are awake.

What is Influence Really? the implicit or explicit effect of one thing (or person) on another

The “AH-HUH?” Moment Step 1: Have Expertise Bestowed on You Knowledge + Trust = Expertise Step 2: Becoming Influential Expertise + Trust = Influence




Becoming a Conduit Human Based Filtering and Content Discovery Human Based Filtering and Content Discovery With influence, people trust you to connect them to people they should also trust. You become a conduit for positive community growth.

The Punchline Generate Quality CONTENT everywhere Have EXPERTISE bestowed on you Build TRUST Create INFLUENCE Become a CONDUIT Install LIJIT

Generate Quality CONTENT everywhere

Have EXPERTISE bestowed on you



Become a CONDUIT

Install LIJIT

Who Was That Douchebag? Micah Baldwin Lijit Networks 720-231-7120 cell @micah [email_address] Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN: micahb37 Gtalk: [email_address] m 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number)

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