Published on March 13, 2014
Powering Professional Services Growth Win More Clients with WordPress Presented by: Joellyn ‘Joey’ Sargent @JoellynSargent
Often intangible It’s about relationships You must differentiate Why? Is Professional Services Different? @JoellynSargent
Flexible & Affordable Simple & Easy Wealth of Resources Why? Is WordPress Ideal? Security SEO Integration @JoellynSargent
T I C Trust Interest Credibility @JoellynSargent
HOW? TRUST INTEREST CREDIBILITY Examples (Case Studies, Articles) Endorsements & Testimonials Social Proof I have a need. Tell me more. I’ll be better off with you. Are you qualified? Do you work for people like me? You’ve done this before?
T A C Thought Leader Accessible Connection You’re a You’re We have a @JoellynSargent
Thought Leader Highly Visible Challenge Convention Exceptional Quality Are you constantly creating new IP? Do you deliver outstanding content? Are you visible in leadership roles? What about public speaking? Writing? Publishing? Media coverage?
Accessible ENGAGING OPEN GENEROUS Do you readily share your talent? Do you invite conversation? Are you friendly and polite?
I LIKE YOU Connection I RESPECT YOU IT’S MUTUAL Create opportunities to connect Demonstrate how you treat clients Reinforce the connection by staying in touch
T O E Teach what you know Open the door Engage consistently @JoellynSargent
TEACH what you know Resource Center Share your knowledge Educate prospects Reinforce your expertise Free stuff VIDEO: • YouTube • Vimeo PRESENTATIONS: • SlideShare • Prezi, HaikuDeck PODCAST • BluBrry TESTIMONIALS • Testimonial Widget • Quote Rotator • Video Testimonials
OPEN the door Invite them in… Minimal commitment Start small and grow Affirm their choice Provide lots of options Make it easy to connect NEWSLETTER: • MailChimp • Contact Form 7 DOWNLOADS: • Download Monitor • Email Before Download CONNECT: • vCITA • Chat • HelloBar
Mindset: List building vs. lead generation • Capture contact and cultivate • Only ask for what you need (email, maybe name) • Value relationship over transactions Open Access – a quick (PAID) consult • Judi Knight: “talk it out session” • Others “Quick Fix,” “Fast Access,” etc. Being responsive / mobile friendly is a mandate EASY OPEN
ENGAGE consistently Create a community Blog regularly (1-2x/wk) Email – newsletter, articles, blog recap Social Media Provide special offers COMMUNITY: • S2 Member • BuddyPress SOCIAL: • Sharing plugins • Buttons / Icons • ShareThis, etc. CONVERSATION: • Gravatar • Disqus • CATCHPA
Site Speed: Google hates S...L…O…W… sites Compress images; delete unused plugins Security (please don’t use “Admin”) Updates and DB backups (automate) Kill comment spam Respect copyright (use Dreamstime, iStock, etc.) Watch Out
T I C T CA T O E @JoellynSargent TRUST INTEREST CREDIBILITY LEADER ACCESSIBLE CONNECTION THOUGHT TEACH OPEN ENGAGE
take it home, put it to work One Thing @JoellynSargent Get the Checklist
email: firstname.lastname@example.org twitter: @JoellynSargent linkedIn: linkedin.com/in/jsargent blog: JoeySargent.com book: Beyond the Launch (out soon) Questions ?
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Schedule. Speakers, ... Powering Professional Services Growth Joellyn ‘Joey’ Sargent: ... Get WordCamp ATL Updates. Name: Email:
Sessions. Keynote Speaker ... Powering Professional Services Growth. ... https://atlanta.wordcamp.org/2014/files/2014/01/WordCamp-Atlanta.pdf. Track—Everyone
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