WordCamp ATL 2014 Powering Professional Services Growth

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Information about WordCamp ATL 2014 Powering Professional Services Growth
Business & Mgmt

Published on March 13, 2014

Author: brandsprout

Source: slideshare.net


A polished online presence is critical for professional services businesses. Learn why WordPress is an ideal tool to build your brand, establish credibility and win more clients.

Learn about the must-have’s for your site and how to make an impression on prospective clients, setting your business apart.

Whether you’re a solopreneur or part of a growing firm, this presentation is built for anyone providing professional services, including Consultants, CPAs, Attorneys, Financial Planners, and Freelance service providers.

Powering Professional Services Growth Win More Clients with WordPress Presented by: Joellyn ‘Joey’ Sargent @JoellynSargent

 Often intangible  It’s about relationships  You must differentiate Why? Is Professional Services Different? @JoellynSargent

 Flexible & Affordable  Simple & Easy  Wealth of Resources Why? Is WordPress Ideal?  Security  SEO  Integration @JoellynSargent



T I C Trust Interest Credibility @JoellynSargent

HOW? TRUST INTEREST CREDIBILITY Examples (Case Studies, Articles) Endorsements & Testimonials Social Proof I have a need. Tell me more. I’ll be better off with you. Are you qualified? Do you work for people like me? You’ve done this before?


T A C Thought Leader Accessible Connection You’re a You’re We have a @JoellynSargent

Thought Leader Highly Visible Challenge Convention Exceptional Quality  Are you constantly creating new IP?  Do you deliver outstanding content?  Are you visible in leadership roles?  What about public speaking? Writing? Publishing? Media coverage?

Accessible ENGAGING OPEN GENEROUS Do you readily share your talent? Do you invite conversation? Are you friendly and polite?

I LIKE YOU Connection I RESPECT YOU IT’S MUTUAL  Create opportunities to connect  Demonstrate how you treat clients  Reinforce the connection by staying in touch


T O E Teach what you know Open the door Engage consistently @JoellynSargent

TEACH what you know Resource Center  Share your knowledge  Educate prospects  Reinforce your expertise  Free stuff VIDEO: • YouTube • Vimeo PRESENTATIONS: • SlideShare • Prezi, HaikuDeck PODCAST • BluBrry TESTIMONIALS • Testimonial Widget • Quote Rotator • Video Testimonials

OPEN the door Invite them in…  Minimal commitment  Start small and grow  Affirm their choice  Provide lots of options  Make it easy to connect NEWSLETTER: • MailChimp • Contact Form 7 DOWNLOADS: • Download Monitor • Email Before Download CONNECT: • vCITA • Chat • HelloBar

 Mindset: List building vs. lead generation • Capture contact and cultivate • Only ask for what you need (email, maybe name) • Value relationship over transactions  Open Access – a quick (PAID) consult • Judi Knight: “talk it out session” • Others “Quick Fix,” “Fast Access,” etc.  Being responsive / mobile friendly is a mandate EASY OPEN

ENGAGE consistently Create a community  Blog regularly (1-2x/wk)  Email – newsletter, articles, blog recap  Social Media  Provide special offers COMMUNITY: • S2 Member • BuddyPress SOCIAL: • Sharing plugins • Buttons / Icons • ShareThis, etc. CONVERSATION: • Gravatar • Disqus • CATCHPA

 Site Speed: Google hates S...L…O…W… sites  Compress images; delete unused plugins  Security (please don’t use “Admin”)  Updates and DB backups (automate)  Kill comment spam  Respect copyright (use Dreamstime, iStock, etc.) Watch Out


take it home, put it to work One Thing @JoellynSargent Get the Checklist

email: jsargent@claravon.com twitter: @JoellynSargent linkedIn: linkedin.com/in/jsargent blog: JoeySargent.com book: Beyond the Launch (out soon) Questions ?

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