Word of Mouth Marketing Research: Moms love WOM

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Information about Word of Mouth Marketing Research: Moms love WOM

Published on July 29, 2008

Author: socialmediaorg

Source: slideshare.net

Description

GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

Moms love WOM 7/30/2008 63% of mothers consider other mothers to be the best source for advice about products 1 New and expectant moms have 109 WOM conversations per week 2 Women are three times more likely to share personal stories – and recommendations – with friends 3 1. BSM Media , 2007; 2. BabyCenter/Keller-Fay Word of Mouth Marketing Study , 04/21/08; 3. Michele Miller, Church of the Customer , 05/12/08

63% of mothers consider other mothers to be the best source for advice about products 1

New and expectant moms have 109 WOM conversations per week 2

Women are three times more likely to share personal stories – and recommendations – with friends 3

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