Published on November 1, 2007
Online buzz Word-of-Mouth Marketing Congres :: november 2007
<object width=quot;425quot; height=quot;355quot;><param name=quot;moviequot; value=quot;http:// www.youtube.com/v/Ek4osa4LlVI&rel=1quot;></ param><param name=quot;wmodequot; value=quot;transparentquot;></param><embed src=quot;http://www.youtube.com/v/ Ek4osa4LlVI&rel=1quot; type=quot;application/x- shockwave-ﬂashquot; wmode=quot;transparentquot; width=quot;425quot; height=quot;355quot;></embed></object>
“Aandacht staat aan of uit. In die context is aansprekend creatief werk de sleutel tot succes. Commerciële content moet niet alleen kunnen concurreren met andere merken, maar ook met videogames, tv- programma’s en websites.” Andrew Robertson - CEO BBDO Worldwide Source:Adformatie
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy
Source: New York Times & Youtube :: iPod Touch by Nick Haley
Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative ofﬁcer at TBWA Worldwide, “It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”
Source:Youtube :: Will it Blend?
Sources: Ads of the World & Tom Himpe
Old skool ‘rules’... > It starts with a story... > Think three dimensional and big! > Non spot is king > Choose or create a momentum > Empower the consumer > And...
Be all over the f cking * place...
At home & With media out-of-home Social media In retail
Source: TBWA & Playsyation :: Shadow of the Colossus
Interesting... > Adverblog > GoViral.com > Contagious Magazine > Adrants > Bright
Online buzz Word-of-Mouth Marketing Congres :: november 2007 presentation at jeroendebakker.nl and slideshare.net/jeroendeb
Evolution of beauty: Dove case study ... Keywords: Word of Mouth ESOMAR Congress 2007 Award Nominee ... Online payments;
Word-of-mouth advertising, also called "buzz marketing" and ... //www.npr.org/player/embed/10355723/10515920 ... Ruskin says it's time for Congress to ...
... 2007. Sports Media Challenge announces the ... on most for their online word of mouth. ... by Sports Media Challenge analysts. Buzz ...
called the “Ford Fiesta Movement” ... use of online social media to ... 2 Viral marketing is sometimes called word-of-mouth (WOM) marketing, or buzz ...
While advertising channels continue to multiply new evidence suggests that old fashioned word of mouth ... mouth marketing tactics work best. ... buzz, the ...
Buzz Aldrin (born Edwin Eugene ... headlining fundraisers for GOP members of Congress. In 2007, ... of the Toy Story character Buzz Lightyear was inspired ...
Everyday communication and the relational basis of word-of-mouth and buzz marketing ... Thiriot S, Kant JD (2007) ... The Second World Congress Book Part
The Colbert Report. Menu. Home; Videos; Episode Guide; About the Show. As America's most fearless purveyor of "truthiness," Stephen Colbert shines a light ...