Word of Mouth Congress 2007 - Online Buzz

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Information about Word of Mouth Congress 2007 - Online Buzz

Published on November 1, 2007

Author: jeroendeb

Source: slideshare.net


Presentation Word of Mouth Congress 2007 :: Online Buzz :: Viral Marketing :: content distribution & big ideas

Online buzz Word-of-Mouth Marketing Congres :: november 2007

Last year...

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“Aandacht staat aan of uit. In die context is aansprekend creatief werk de sleutel tot succes. Commerciële content moet niet alleen kunnen concurreren met andere merken, maar ook met videogames, tv- programma’s en websites.” Andrew Robertson - CEO BBDO Worldwide Source:Adformatie

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy

Source: New York Times & Youtube :: iPod Touch by Nick Haley

Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, “It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”

Source: bomega.com

Source:Youtube :: Will it Blend?

Apple Soft

Sources: Ads of the World & Tom Himpe

Old skool ‘rules’... > It starts with a story... > Think three dimensional and big! > Non spot is king > Choose or create a momentum > Empower the consumer > And...

Be all over the f cking * place...

At home & With media out-of-home Social media In retail

Source: TBWA & Playsyation :: Shadow of the Colossus

Interesting... > Adverblog > GoViral.com > Contagious Magazine > Adrants > Bright

Online buzz Word-of-Mouth Marketing Congres :: november 2007 presentation at jeroendebakker.nl and slideshare.net/jeroendeb

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