WonkComms - when passion meets ration(al)

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Information about WonkComms - when passion meets ration(al)
Marketing

Published on March 4, 2014

Author: CharityComms

Source: slideshare.net

Description

Richard Darlington, IPPR, and Leonora Merry, Nuffield Trust, co-founders of WonkComms
PR in the digital age conference
www.charitycomms.org.uk/events

Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)

The power of numbers

Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing

Real time marketing SMF @ Budget

Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms

TV real time & timeless issues

If you don’t ask…

The power of a big (ish) name

The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms

What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms

The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms

Get involved with WonkComms www.wonkcomms.net @WonkComms

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