Published on March 4, 2014
Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
The power of numbers
Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
Real time marketing SMF @ Budget
Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
TV real time & timeless issues
If you don’t ask…
The power of a big (ish) name
The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
Get involved with WonkComms www.wonkcomms.net @WonkComms
Home › Uncategorized › Passion + ration(al): ... Passion + ration(al): when CharityComms met WonkComms. Posted on February 28, 2014 by ...
PR in the digital age. Conference. 26 February 2014. ... WonkComms - when passion meets ration(al) Richard Darlington, head of news, IPPR and Leonora Merry
... wages declined and for millions making ends meet became harder and ... ‹ Passion + ration(al): when CharityComms met WonkComms. ... WonkComms on Twitter.
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