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Wmprsa Teaching PR

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Information about Wmprsa Teaching PR

Published on March 17, 2009

Author: penningink

Source: slideshare.net

Description

March 09 presentation to West Mich PRSA about teaching PR.
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Going from PR Professional to PR Professor By Tim Penning, APR For

What Other Profs Said… “Don’t think you’ll work shorter hours” “You have to connect experience to theory” “Understand the curriculum context in which you teach”

“Don’t think you’ll work shorter hours”

“You have to connect experience to theory”

“Understand the curriculum context in which you teach”

Professional --> Professor = Practice ---> theory “ Facts are the world’s data. Theories are structures of ideas that explain and interpret facts” -Stephen Jay Gould Validity ---> generalizability Doing ----> teaching

Practice ---> theory

“ Facts are the world’s data. Theories are structures of ideas that explain and interpret facts” -Stephen Jay Gould

Validity ---> generalizability

Doing ----> teaching

Teaching = “ NOT the filling of a bucket, but the lighting of a fire” --William Butler Yeats

“ NOT the filling of a bucket, but the lighting of a fire”

--William Butler Yeats

Pedagogy = Inform--just lecture Explain--examples Show--’war stories’, guest speakers Engage--discussion, activity, assignments Inspire--connect to theory, big picture

Inform--just lecture

Explain--examples

Show--’war stories’, guest speakers

Engage--discussion, activity, assignments

Inspire--connect to theory, big picture

Types of Teaching Jobs Adjunct (keep the ‘day job’) Visitor (full-time, 1-year contract) Affiliate (permanent visitor) Tenure track Assistant, Associate, Professor

Adjunct (keep the ‘day job’)

Visitor (full-time, 1-year contract)

Affiliate (permanent visitor)

Tenure track

Assistant, Associate, Professor

Teaching “Loads” 2-2 3-3 4-4

2-2

3-3

4-4

Types of Universities Teaching Research Carnegie Classification http://www.carnegiefoundation.org/classifications/index.asp

Teaching

Research

Carnegie Classification

http://www.carnegiefoundation.org/classifications/index.asp

Professor’s Job Description Teaching, advising Scholarship/Creative/Practice Service This is the basis of tenure reviews

Teaching, advising

Scholarship/Creative/Practice

Service

This is the basis of tenure reviews

Resources Commission on Education in PR PRSA Educator’s Academy Learning to Teach PR PROpenMic PR Profs Blog

Commission on Education in PR

PRSA Educator’s Academy

Learning to Teach PR

PROpenMic

PR Profs Blog

Questions? Tim Penning, APR Associate Professor School of Communications, GVSU [email_address]

Tim Penning, APR

Associate Professor

School of Communications, GVSU

[email_address]

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