With Digital Fitness Trackers, CEOs Band Together - WSJ.com

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Information about With Digital Fitness Trackers, CEOs Band Together - WSJ.com

Published on March 14, 2014

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Corrections & Amplifications Michael Dell, the particular chief executive associated with compute...

With Digital Fitness Trackers, CEOs Band Together - WSJ.com Corrections & Amplifications Michael Dell, the particular chief executive associated with computer giant Dell Inc., wears one. Therefore doesMarc Benioff,theSalesforce.com Inc.CRM -4.00%Salesforce.com Inc.U.S.: NYSE$59.06-2.46-4.00%March 13, 2014 4:01 pmVolume (Delayed 15m):9.23MAFTER HOURS$59.14+0.08+0.14%March 13, 2014 6:51 pmVolume (Delayed 15m):20,977P/E RatioN/AMarket Cap$37.53 BillionDividend YieldN/ARev. for each Employee$306,09003/12/14 Together With Digital Fitness Trackers,...03/05/14 the Morning Download: the Clou...03/04/14 New Cloud-Software Firms Consider ...More quote details and also news >>CRM in Your ValueYour ChangeShort positionCEO.American Express Co.AXP - 2.38%American Express Co.U.S.: NYSE$90.69-2.21-2.38%March 13, 2014 4:00 pmVolume (Delayed 15m):3.94MAFTER HOURS$90.50-0.19-0.21%March 13, 2014 7:05 pmVolume (Delayed 15m):54,068P/E Ratio18.47Market Cap$98.71 BillionDividend Yield1.01%Rev. per Employee$556,24203/12/14 Along With Digital Fitness Trackers,...03/05/14 Manchester International Lounge Arms Race02/07/14 the Pros as well as Negatives regarding Prepaid C...More quote details and also news >>AXP in Your ValueYour ChangeShort positionchiefKenneth Chenaulthas one, too, as do numerous founders of startups. Digital fitness trackers such because the Fitbit from FitBit Inc. as well as the UP through Jawbone, 2 San Francisco-based startups, have attracted an avid set of CEO early adopters. Together With their particular continuous stream involving quantities gauging the actual wearer's physical exercise and hours involving sleep, your bracelet-like trackers aid data-obsessed executives treat his or her wellness the way these people would treat any company problem: Evaluate it and fix it. the FitBit Force has been recently recalled simply by FitBit Inc. An earlier variation informed incorrectly identified the product because the FitBit Flex. "He's rivalling using me," joked Mr. Benioff, who could have credited the particular FitBit using

helping him lose 30 pounds and sports several various other bits of wearable tech. "As a CEO, if I don't measure it, it does not happen," he says. A Jawbone UP health-tracking wristbandRamin Rahimian with regard to The Particular Wall Street Journal The devices, many involving which use accelerometers, measure wearers' actions and in many cases the particular size superiority their particular sleep. That Will data is transmitted to some site or smartphone app, in that the user can easily view as well as share your stats. With Regard To many chiefs, these companion apps have got become an under-the-radar social network, where they will keep tabs in peers, stake out friendly rivalries or seek encouragement to be able to nap more often. Mr. Lacerte, which became totally hooked on fitness right after studying "Younger Subsequent Year," a workout almanac written by way of a former corporate lawyer, describes his wellness as a string of information points. He says he offers lost concerning 30 kilos in the past 15 months, strives in order to perform out regarding 320 times a year as well as log 100 miles any month on his Nike+ watch, and sleeps an typical of seven hrs a night. Mr. Dell wears a new FitBit, as will Mr. Benioff, permitting these phones stay present about every other's newest data. Any time a new current bout of sickness caused your Salesforce leader to miss a few times of exercise, the worried Mr. Dell flagged your discrepancy around the FitBit network and also gave his friend the call, recounted Mr. Benioff within a digital-trends discussion at the Globe Economic Forum in Davos within January. Each needed to answer to the various other when your woman failed to keep up. Once, Ms. Bashir took a new red-eye flight for you to New York, along with Ms. Ghosn noted your ex friend's not enough sleep. The Lady summoned Ms. Bashir for you to the girl apartment in order to nap just before in which day's meetings. "It's a consistent battle regarding us," Ms. Bashir says, but sharing the particular struggle using a peer offers helped your ex notice it's possible--and permissible--for any chief executive to put her own health first. Mr. Chenault, that wears a Jawbone band, talked about that he functions out for up to 90 minutes per day and gets plenty involving sleep, too.Ren? Lacerte,the CEO associated with online-payments system Bill.com, andPhilip Rosedale,the founder regarding "Second Life" maker Linden Lab as well as now the co-founder associated with Higher Fidelity, yet another virtual-game venture, both use the Nike+ running app, that tracks pace, time and calories burned. Ms. Ghosn kicked off the girl fitness quest withRuzwana Bashir,the CEO of online-travel concierge Peek.com, at a San Francisco Bay Area tea lounge inside January 2013, confessing to your ex friend that they felt "too tired to enjoy the highs associated with success." Your dialogue led the women for you to accept a new "100-day plan," a new time period in which these people would use his or her digital trackers to assist the additional person set healthy habits concerning their exercise along with sleep. Showing how entwined the CEO fitness-tracker network offers become, Ms. Bashir recalls a supper last fall when the lady was seated together with several successful chief executives along with speak centered not on enterprise yet on sleep and also wellness. Compose toAdam Auriemma with Adam.Auriemma@wsj.com

Caroline Ghosn, left, and also Ruzwana Bashir have tea wearing their particular Jawbone UP health- tracking wristbands.Ramin Rahimian for The Actual Wall Street Journal With Digital Fitness Trackers, CEOs Band together - WSJ.com Three wearable wellness trackers are generally ready for your wrist proper now: the Nike FuelBand, Jawbone Up as well as Fitbit Force. Digits puts these people via their paces to determine which may perform best for you. For Ms. Bashir, 30, that is actually a contributor to Style.com, health even came in the expense regarding fashion. Your rubbery Jawbone will be "not an attractive merchandise to be wearing every day," the girl says. --Nikki Waller contributed to this article. Caroline Ghosn,the founder and also CEO with the professional women's network Levo League, wears a new black UP band on her proper wrist. Getting metrics handy has helped her prioritize well-being, says Ms. Ghosn, 27 years old. Your Woman now sleeps an typical associated with 8.14 hrs a new night, according to current Jawbone readings. http://online.wsj.com/news/articles/SB10001424052702304020104579433150384811912 The marketplace for digital fitness devices, which is dominated by simply FitBit, Jawbone andNike Inc.NKE -0.56%Nike Inc. Cl BU.S.: NYSE$78.53-0.44-0.56%March 13, 2014 4:01 pmVolume (Delayed 15m):4.19MAFTER HOURS$78.51-0.02-0.03%March 13, 2014 4:59 pmVolume (Delayed 15m):9,865P/E Ratio24.55Market Cap$69.93 BillionDividend Yield1.22%Rev. for each Employee$547,06203/12/14 Together With Digital Fitness Trackers,...03/03/14 Pistorius Neighbor: 'Bloodcurd...02/18/14 Captain Corporate: Jeter After...More quote details along with information >>NKE in Your ValueYour ChangeShort positionproducts, hit a higher regarding $330 million within 2013, in accordance with consumer researchers from NPD Group. FitBit has got the largest business with the three, even though any recent recall in the FitBit Force, suspected regarding triggering rashes for some users, has threatened its outlook.

Mr. Rosedale, 45, especially enjoys the particular Nike+ app's Leaderboard, which ranks an individual's network according to total miles operate that will month. Lately he may be jockeying in order to passDanny Trinh,a former item designer in the Path social network. "I'm honored that will Philip is actually trying to keep on leading of me," says Mr. Trinh, 23, now in the midst associated with launching a fresh venture.

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