Wisdom Education Limited

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Information about Wisdom Education Limited
Education

Published on March 12, 2014

Author: unitedworldmba

Source: slideshare.net

Description

Integrated marketing communication on Thumpup

BY AEGIDIUS SAVIO MONDOL ANUSHREE MAZUMDAR BHARAT PATEL CHANDRAKANT EZONG CYRIL VICTOR POUSALI MUKHERJEE PRETAM LAHA RANJEET SINGH SUSHMITA MUKHERJEE TAMASHREE SUTRADHAR WISDOM EDUCATION LIMITED

NAME : Wisdom Education Limited MOTTO/ SLOGAN : Let your life shine!!

MISSION AND VISION  VISION - Our vision is to impart holistic education to the aspiring individuals for their academic excellence and inculcating values in them through various courses . Also, to make sure our students stand out in the crowd, have the ability to apply theory into practice and succeed in whatever they do in life.  MISSION - The mission of the Institution is to be an Institution of recognition and improve quality of life of the social fabric by nurturing talent. The mission of this institute includes to foster an ideal educational environment for purposive training and research to flourish in the domain of educational courses and nurture outstanding talent needed for leadership and applying them for the betterment of the society.

GOALS  Provide quality education for all  To help the students climb the corporate ladder by applying theory into practice  To increase the spectrum of education  To be ranked as the number 1 educational institute in the city.

OPERATIONS STRATEGY Operations strategy is to provide an overall direction that serves the framework for carrying out all the organization’s functions. STEPS:

CORPORATE STRATEGY CORPORATE STRATEGY To maintain cordial relationship with the schools and colleges We recruit students from premier management schools. One of the strategy is to get right kind people who share the same dreams The technology edge is the fundamental difference between us and any other education corporate in India or abroad. We have scaled up the business with less agony only because of technology Technology at our company focuses on two points to improve academics and help business run efficiently No compromises on the promise to deliver. The result : WE have confident people with one goal- improving the quality of education

PRODUCT • FRENCH • SPANISH • GERMAN FOREIGN LANGUAGE • ANIMATION • COMPUTER COURSE • CINEMATOGRAPHY CRASH COURSES (SEASONAL) • B.ED • MBA • TRAVEL & TOURISM DISTANCE EDUCATION

CUSTOMER SEGMENTS: IT Profession als ITES College Students Working People Housewive sProducts Foreign Language - - Crash Course (Seasonal) Distance education

COMPETITORS Foreign Language Crash Course (Seasonal) Distance education British Council SMPI Symbiosis Golpark Ramkrishna Mission Arena Multimedia IGNOU Maxmuller Bhavan NIT SMU

MARKETING STRATEGIES WE have developed our own ERP system For employees WE have developed EmpZone that tells them everything from their salary break up, HR policies WE aim to assist the teacher teach better on how he can reach more people. WE have two distinct platforms for this public internet and proprietory VSAT WE have also developed SIS ( Student Information system) to communicate with our students

SALES STRATEGY Sales Strategy to be applied for products/Services like :  Foreign Language  Crash Course  Distance Education

SALES STRATEGY  The Market segments will consists of Working professionals and students who have just graduated.  Foreign Language and Distance Education will be mostly taken up by working professionals who are trying to upgrade their skill sets.  Crash course and Professional course will be mostly taken up by Students who are looking to either participate in competitive exams or are getting ready to join their preferred industry.

PLANNING Planning is the process of thinking about and organizing the activities required to achieve a desired goal. Planning involves the creation and maintenance of a plan.

 Absence of Government regulations  Increase in number of students opting for foreign language education and multimedia course  Rise in the number of students looking at foreign shores for higher education  Right to Education Act  High incidence of working parents SALES DEMAND

A proper channel helps in effective reach and a sale channel planning is done to assess customer needs. Various cost effective, far reaching & relevant channel opted by us are:  Internet  Company Sales Force  Agents And Franchisee SALES CHANNEL

DEVELOPMENT FOCUS POSITIONING SEGMENTATION CHANNEL DESIGN PROCESS

 The procedures for sales channel as well as the alternative methods are discussed below keeping in mind the cost involved with each :  direct sales channel : speak over the phone and send emails to prospective leads.  sales representatives: distribute pamphlets to various schools and colleges  guest lectures in school and colleges.  For our crash courses: we can tie up with local news channels  Radio Ads  News papers & Banners

WHO ARE WE? • Educational Enterprise • Established in 2013 • Services given to students to achieve their success through proper counseling and guidance • Aimed at enhancing the quality of education • Aimed of being among the top educational institutes

WHO ARE WE TARGETTING? • College students • Working people • IT Professionals • Housewives

BUYER BEHAVIOUR • Cultural factors – culture, sub-culture, social class • Social factors – reference group, family, roles & statuses • Personal factors –age & life cycle stage, occupation, economic circumstances, lifestyle, personality & self concept • Psychological factors – motivation, perception, learning, beliefs & attitudes

DYNAMICS OF THE INDUSTRY: • Huge growth potential for this industry in fast growing economies like India and China (literacy rate below 60%) • Industry generates large scale revenues and employment • Private sector is helping to transform education at all levels from pre-schools to post graduate courses

SELLING Personal channel  Face –to –face interactions  Telephone conversations Non personal channel  Print Media  Radio  Hoardings and banners  Sales promotion:- giving coupons, contests, early bird offer  Events and experiences:-we will be tie up educational fairs and we can also organize educational events at Kala Mandir .  Direct marketing and Interactive Marketing

SUPPORTING SALES ORGANIZATION FUNCTIONS:-  Customer Services  Customer Planning  Point Of Purchase  Category Development

CAMPUS AHMEDABAD CAMPUS: KARNAVATI KNOWLEDGE VILLAGE, A/907,UVARSAD, S.G.HIGHWAY, GANDHINAGAR KOLKATA CAMPUS: INFINITY BENCHMARK TOWER 10TH FLOOR, PLOT - G1, BLOCK - EP& GP, SEC - V, SALT LAKE, KOLKATA. REG. OFFICE: 407, ZODIAC SQUARE, 4TH FLOOR OPP. GURUDWARA, S.G. ROAD, BODAKDEV, AHMEDABAD.

THANK YOU

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