Wireless Broadband Korea Kim

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Information about Wireless Broadband Korea Kim

Published on September 11, 2007

Author: Clown

Source: authorstream.com

Wireless Broadband In Korea:  Wireless Broadband In Korea for GIGA Technology Program YM Kim Finpro Korea November 15, 2005 Table of Contents:  Table of Contents Introduction Overview of the Market 2.1 Mobile Network Evolution 2.2 Mobile Subscribers 2.3 Mobile Operators 2.4 Mobile Internet 2.5 Mobile Phones Network Technology 3.1 CDMA2000 EVDO 3.2 Wibro 3.3 DMB 3.4 3G : CDMA2000 EVDV, WCDMA, HSDPA 3.5 WLAN Future Technology 4.1 4G 4.2 UWB 4.3 MIMO 4.4 Hand Over Issue Randamp;D 5.1 Public Sector Randamp;D 5.2 Private Sector Randamp;D 5.3 Research in Optimizing the Use of Frequency Spectrum 6. Contents 6.1 Market Size of Mobile Internet Contents 6.2 Pricing of Mobile Internet 6.3 Popular Contents 7. Government 7.1 Role of Government 7.2 IT 839 Terminal 8.1 Mobile Phone Platform 8.2 Technological Trend 8.3 Components 9. Foreseeable radical changes 10. Opportunities for Finnish Companies 11. Appendix : Abbreviations 1. Introduction :  1. Introduction Introduction :  Korea is the first country in the world that has successfully commercialized the CDMA technology. In the late 2002, Korea was already offering CDMA2000 EVDO service at the speed of 2.4Mbps downstream at the maximum. Satellite Digital Multimedia Service (DMB) that is currently offering mobile TV service was commercially launched in May this year. Terrestrial DMB is coming at the yearend. Wireless broadband internet service, Wibro, is slated for commercial service during Q2 in 2006. 3.5G mobile technology, HSDPA, is expected to be available next year as well. It is eye-popping to watch all these network technologies being deployed, handsets being developed and available, and services being used. It will be even more so when these various networks are integrated and converged, which is now underway in Korea. The keywords that are reflecting the mega trend in the Korean wireless industry - wireless broadband internet, multimedia, and convergence. From operators’ point of view, mobile subscribers have reached saturation, revenue from pure voice calls has decreased, and competition among operators has never been more fierce. In order to sustain growth, it has been imperative for the operators to find new revenue sources, which are wireless broadband internet and wireless multimedia. To generate revenue from ‘anywhere, anytime, anyone’, these two services need to be seamlessly offered and easily available to customers on ‘any network’ That is why ‘Convergence Business’ or ‘U-Business’ has became the core of the new business developments at the communication service operators in Korea. With the high usage fee of the mobile data services based on the current mobile communications system and small screen of handsets, there is a great deal of limitations in providing wireless broadband internet services. Existing WLAN service using the ISM bandwidth has difficulties in providing public services due to frequency interruption and low coverage. Therefore, there have been great demands for wireless broadband internet service that can offer a higher speed, lower fee, portability, and mobility. Introduction Introduction :  Introduction Behind the success of the Korean communication industry stand the government, especially the Ministry of Information and Communication (MIC) and the customers who are willing to pay for new services and handsets. The government sets concrete targets and master plans to strengthen the national competitiveness, makes advanced investments, grants public funds to public and private Randamp;D activities, stimulates private companies to make investment, and takes the role of a project manager. Koreans are hunting for free and lower prices. But at the same time, they don’t mind paying for faster and new services and goods. Value-added is appreciated and paid-off. This report for TEKES highlights the wireless broadband technology and services on the horizon, future technologies that enable efficient frequency spectrum use and convergence, Randamp;D activities, popular contents, terminal technologies and trend, government’s role, and foreseeable radical changes in Korea. From the benchmark study on the Korean experience and mega trend, a good insight about where a country in the forefront of the communication industry is moving toward and also its trials and errors can be earned. Exchange rate is 1260 KRW for 1EUR 2. Overview of the Market:  2. Overview of the Market 2.1 Mobile Network Evolution 2.2 Mobile Subscribers 2.3 Performance of Mobile Operators 2.4 Mobile Internet 2.5 Mobile Phones Slide7:  2.1 Mobile Network Evolution ICT Network Evolution in Korea :  ICT Network Evolution in Korea Narrowband 1990 Broadband 2000 BcN 2010 2.4 – 9.6Kbps 1.5 – 2Mbps 50 -100 Mbps 2005 4-100 Mbps Convergence Services Fixed+Mobile TPS Wibro+ HSDPA+ WLAN+ DMB Home Networking IS95 A/B 64 Kbps IS95C 2000.10 144 kbps CDMA1-x EVDO 2002 Up:2.4 Mbps Down: 153kbps WCDMA/HSDPA CDMA1-x EVDV 2006 3/1.8Mbps for WCDMA 14 Mbps for HSDPA Voice and text communications Low interoperability and synchronization among terminals emphasis on electronic data processing Narrowband technology Broadband internet service PC-based service Web-based service Networking among some IT products Broadband technology Various converged IT services Universal IT integration andamp; Universal networking Broadband network technology : Digital convergence technology Trial services in July ‘05 CDMA2000 1X Network Configuration:  CDMA2000 1X Network Configuration Internet BTS PDA IP Phone BSC BTS Notebook PDSN HA MSC/VLR RADIUS HLR IWF BSC BTS Gateway Router VMS SMSC SCP IP SCE/SMS Subscriber authentication occurs here Packet NW CDMA2000 EVDO Network Configuration:  CDMA2000 EVDO Network Configuration BTS : Wireless link and wireless signal processing PCX/VLR : Subscriber Location Registration, Circuit Switch function IDR (Internet Detailed Record) : Managing data about internet usage for billing PGS (Gateway Switch) : Interconnection between different operators’ network BSC (APC) : Control of signals and resource management, Packet routing, trans-coding PDSN (Packet Data Serving Node) : Function of data routing protocol AAA (Authentication, Authorization, Accounting) : Subscriber authentication, data billing PAS (Personal Access System) : Function of Proxy between terminal and Web server WISE : KTF’s billing system Source : KTF Own Network Other’s Network WCDMA Network Configuration:  WCDMA Network Configuration Source: www.4g.co.kr Valued-added Service NW Internet Backbone NW No.7 Signal NW Core NW Wireless NW Internet NW BST RNC Mobile NW Other IMT NW 2G/3G Roaming NW ISDN PSDN Slide12:  2.2 Mobile Subscribers Mobile Subscriber Penetration :  Mobile Subscriber Penetration Source: SK Telecom and Gartner Dataquest (Unit: million subscriber ) Wireless Internet Subscriber Development:  Wireless Internet Subscriber Development As of May 2005, subscribers to wireless internet service reached 36 million (based on No. of handset sales) which is 96.5% of the total mobile phone users of 37,405,649. Source: MIC (Ministry of Information and Communication of Korea Slide15:  Subscriber Development of CDMA 2000 1x and EV-DO Source: KISDI, October 2005 (Mobile Operators IR Reports) (Unit: thousand) Mobile Service Operators and Market Share (Year 2004):  Mobile Service Operators and Market Share (Year 2004) Source: SK Telecom Market Share by Operator SK Telecom has been enjoying the market leadership with the market share of over 50% although the company had to see more than 2.1 million subscribers churning to its rival operators, KTF and LG Telecom, since the introduction of Mobile Number Portability into the market in January 2005. Slide17:  2.3 Performance of Mobile Operators Performance of SK Telecom & KTF(Q2 2005) :  Performance of SK Telecom andamp; KTF(Q2 2005) SKT KTF Slide19:  2.4 Mobile Internet Mobile Internet Usage:  Mobile Internet Usage Source: Survey, National Internet Development Agency (NIDA), September 2005 Those who use mobile internet at least once during the last 6 months Frequency of Mobile Internet Use Source: Survey, National Internet Development Agency of Korea, September 2005 Mobile Service Revenue Outlook (Voice vs Data):  Mobile Service Revenue Outlook (Voice vs Data) (Unit: million EUR) (Source: Gartner Dataquest, June 2005) Mobile Internet Revenue as % of Non-voice Revenue (2Q05) Trend in Mobile Internet Revenue by Operator:  Trend in Mobile Internet Revenue by Operator SKT’s wireless internet revenue increased to 473.8 million EUR in 2Q 05 from 330.9 million EUR in 2Q 04 by expansion of wired and wireless integrated service, GPS, broadcasting service, and diversifying contents. (Unit: million EUR) Source: Electronic Times Mobile Internet ARPU Trend by Operator:  Mobile Internet ARPU Trend by Operator SKT KTF LGT Source: Mobile Operators – SKT, KTF, LGT (Unit: EUR) SKT KTF LGT (Unit: EUR) SKT KTF LGT (Unit: EUR) Mobile Phone Usage Patterns:  Mobile Phone Usage Patterns Mobile phone users over 12 years old use the voice call 70.9 times (4.1 hours per week) and SMS 61.8 times a week. The voice call use ratio of the mobile phone use is 71.9 % followed by 24.3 % for SMS and 3.8% for mobile internet. Mobile phone owners have used their current phones for 15.6 months on average. Those aged 12-19 change their phones as often as 10.5 months while 22.4 months for those over 50 years old. People consider ‘digital camera(70.9%)’ function most important when purchasing mobile phones. Wireless internet(56.8%), moving image recording(47%), MP3 player(29.4%) functions are also considered important. Source: Survey, National Internet Development Agency of Korea, September 2004 (Unit: times) Frequency of SMS Message Use 15.8 up Slide25:  2.5 Mobile Phone Slide26:  Market Size of Domestic Mobile Phone (unit: million units) Shipment = Domestic sales + Export Source: National Statistics Office / Randamp;D Biz Mobile Phone Production in Korea (# of phones) Unit: 10,000 units Domestic Camera Phone Sales Source: MIC, 2004 Source: MIC 2005 Mobile Handset Production Value:  Mobile Handset Production Value Source: Korea Customs Service (Unit: 1,000 USD) Handset Market Share by Manufacturers (2004):  Handset Market Share by Manufacturers (2004) Source: Pantech andamp; Curitel Domestic Handset Market by Type (2004):  Domestic Handset Market by Type (2004) Handset production value in 2004 reached 25.5 billion EUR, an increase of 24.6% from the previous year. CDMA, GSM, and TDMA handsets accounted for 42.7% (10,931 m EUR), 56.7% (14,507 m EUR), and 0.5% (132.7 m EUR) respectively. Mobile Handset Export (2004):  Mobile Handset Export (2004) Mobile handset export in 2004 marked 17,678,7900,000 USD, 42.1% up from a year ago. USA was the biggest overseas market for Korean handset manufacturers with a sales value of 6,750,790,000 USD (38.3%) followed by UK with 1,040,680,000 USD (5.9%). (Unit: 1,000 UDS) 3. Technology :  3. Technology 3.1 CDMA2000 EVDO 3.2 Wibro 3.3 DMB: Satellite andamp; Terrestrial 3.4 3G : WCDMA, HSDPA, CDMA EVDV 3.5 WLAN 3.1 CDMA2000 EVDO:  3.1 CDMA2000 EVDO Slide33:  Theoretical maximum speed of EVDO is 2.4Mbps (downstream) on 1.25MHz channel, but practical speed is about 620Kbps, which is already much better than WCDMA. ITU approved EVDO as one of 3G technologies. Services on EVDO are rich multimedia contents. Current EVDO services of SKT and KTF use CDMA20001x network for voice calls and EVDO network for high-speed data service. Comparison between EVDO and other wireless broadband Services CDMA2000-1x and CDVMA2000-EVDO :  CDMA2000-1x and CDVMA2000-EVDO Launched in Oct.2000 Voice-oriented protocol + low-speed packet data service Launched in Nov.2002 Data-only network High-speed multimedia data service Qualcomm MSM Dual-Mode chip QoS per media is unavailable BTS BSC MSC HLR Data NW PDSN HA Voice NW CDMA2000-1x CDMA2000-EVDO Data only NW DRL ANTS ANC AN AAA CDMA2000-1x CDMA2000-EVDO 3.2 Wibro :  3.2 Wibro What is Wibro?:  What is Wibro? Wibro = Wireless Broadband Internet Service Internet Access Fixed Broadband Mobile Internet WLAN Non-mobile Low speed High tariff Small screen Low coverage Wibro Low fee : 25-30 EUR/month High speed : 3 Mbps Mobile : 60km/h Higher coverage Source: ETRI Why Wibro? :  Why Wibro? - - Need another success story after CDMA - Create new jobs - Create exports - Create IPRs andamp; lead international standardization: (lesson from CDMA : 1B Euro import of core chips andamp; annual 400M royalty to Qualcomm ) - New demands are coming from data services - Must create new services to cope with saturation - No churn-out to competitor’s new service andamp; churn-in thru new service - Wants faster, reasonably priced, personalized, seamless, easy-to-use MM services MIC’s perspective User’s perspective Operator’s perspective KISDI outlook, 2004 Wibro Market Outlook, ETRI, Oct., 2003 Market Outlook :  Total accumulated turnover : 17.4 tril KRW (14 bil EUR) - Operators’ turnover : 10.5 tril KRW (83 bil EUR) based on 30000KRW ARPU - Total equipment turnover : 4.3 tril KRW (3.4 bil EUR) Terminal: 1.8 tril KRW (1.4 bil EUR) based on module only System : 2.5 tril KRW (1.9 bil EUR) - Contents : 2.6 tril KRW (2.0 bil EUR) Market Outlook - Total subscriber : 9.6M - KT’s Subscriber : 3.1M - ARPU : 33,000KRW(30EUR) Turnover: 1.2 tril KRW (1 bil Euro) in 2010 for KT itself Accumulated investment : 1.2 tril KRW (1 bil EUR) KT’s Projection by 2010 ETRI’s Projection (2006-2011) Wibro Subscriber Outlook (unit: million people) Source: ETRI Services / Contents / Price :  Services / Contents / Price Service launch : by June 2006 at the latest Preferred services :MMS, file transactions, email = add mobility to fixed broadband internet Preferred tariffs : monthly flat at around 30,000KRW (25 Euro) Popular contents : Info search E-mails Games Chatting, Messenger Shopping Stocks Ringtone/coloring Screen background Game Animated image Games Email Search Messenger MMS Fixed Broadband Mobile internet Wibro Business Model Mobile WLAN Broadband Internet Access Wibro e-Mail MMS, LBS Messenger Game M-Commerce MVoIP ASP Value- Added Service Wibro Operator : KT (1):  Wibro Operator : KT (1) Wibro as a core to expand its broadband internet business into wireless broadband and to strengthen its position in convergence business.* Wants to make Wibro compete against SKT’s HSDPA. While SKT does not invest in Wibro, KT budgeted 39 bil KRW (31 mil EUR) for its trial service in Busan during APEC in November 2005. Within KT Group, KT views Wibro as a competing supplementary to HSDPA of KTF. Price Competitiveness Accessibility /Mobility Portability Speed Voice oriented Data dedicated Wibro HSDPA Source: 'Easy Wibro', ETRI, 2005 Lap-top, PDA Metropolitan Mobile phone Smaller cities Wibro Operator : KT (2):  Wibro Operator : KT (2) Plans to launch Wibro over IPv6 trial service during 2H of 2005. Will install 300-400 IPv6-based AP in campuses during 2H 2005. For this, KT will offer IPv6-based ‘Paran’ Wibro portal Wibro over IPv6 Price Plans to adopt partial flat rate with various discount policies. 3 types of pricing ; Mania, Saver andamp; Standard, Premium. Initial price for Wibro is estimated to be 15000 – 25000 KRW. Killer Contents MMS, LBS, Games, IP broadcasting (iCOD) are targeted killer apps NW Building July 2005 ; Procurement contract for core equip’t August 2005 : Procurement contract for repeaters September – October 2005 : NW building for trial service at APEC November 2005 : Delivery and installation/optimization of core equipment and repeaters until Feb.2006 January 2006 : Partnership for distribution NW Feb, 2006 : Trial service launch April 2006 : Commercial service launch in Seoul and Busan Plans to invest 200 billion KRW in Wibro during 2H 2005 Wibro Operator : SK Telecom (1) :  Wibro Operator : SK Telecom (1) SKT was selected as a Wibro operator in Feb.2005 HSDPA first, and then Wibro comes later as a supplement to HSDPA. Expected investment for Wibro is about 800 bil KRW (64 mil EUR), but no investment plan for 2005. Investment in 2005 goes to WCDMA/HSDPA. Plans for trial service in June 2006 Issued RFP to 7 system vendors including Samsung and LG in June 2005. BMT will be in August 2005. CDR (detailed design review) will be done by yearend. Wibro in Metropolitan Mobile NW andamp; WLAN Q4, ’05 Complete development of Wibro system and terminal Q1, ’06 Production of system, install, optimization Apr, ’06 Trial service Jun, ’06 Commercial service in Seoul. Gradually expand coverage to 84 cities NW building Plan on Wibro Slide43:  SKT’s Survey andamp; Outlook on Wibro: After Y+5 Total subscriber 9.3 M (market total) Willingness to use 49% is willing to subscribe, but not replacing existing service. Terminal 79% preferred mobile handset type. Location of usage Both outdoor on the move and indoor. Preferred contents Search (74%), email (39%), game (31%) Other entertainment (20%), large size messenger (15%) Killer Contents MMS* SK Telecom focusing on HSDPA Speed WCDMA (R4) with 384(up)-2Mbps(down) speed doesn’t offer service difference from CDMA EVDO. HSDPA can offer 14Mbps at the maximum. Terminal - Mobile phone type handset is preferred by users, giving HSDPA more advantage.* - Manufacturers are more active on HSDPA phone and likely to release 1.8Mbps capable commercial phone by early 2006. Costs HSDPA is mostly a S/W upgrade, with less costs. Mobile TPS HSDPA is easier to realize mobile TPS than DMB or Wibro. SK Telecom’s Business Overlap :  SK Networks SK Communications Widerthan.Com TU Media Wibro SK Telecom’s Business Overlap HSDPA DMB june/NATE (CDMA) Mobile TV W-internet MMS Wibro Vs. Other Technology :  Wibro Vs. Other Technology Wibro vs. DMB Wibro vs. Fixed broadband Wibro vs. WLAN Wibro vs. HSDPA (Technical Aspects):  Wibro vs. HSDPA (Technical Aspects) Source: 'Easy Wibro', ETRI, 2005 Wibro vs. HSDPA (Service Aspects):  Wibro vs. HSDPA (Service Aspects) Source: 'Easy Wibro', ETRI, 2005 Wibro System Concept :  Wibro System Concept (source: High-Speed Portable Internet Technology, ETRI, Electronics and Communication Trend, No.18, Vo.6, Dec., 2003 Wibro System Structure:  Wibro System Structure Access Terminal Access Point Access Point Access Point Packet Access Router Packet Access Router Functions of AT : Low power consumption RFIF module and controller - MAC frame control according to frequency environment andamp; service specifications - Handover Authentication and encryption measurement and filtering control Functions of AP: Low power RF/IF module and controller OFDMA/TDD packet scheduling and channel multiplexing MAC frame control according to frequency environment andamp; service specifications Real time control of 50Mbps-level high traffic Handover Functions of PAR : Handover control among Access Points Handover control among Packet Access Routers Authentication Packet Routing Internet Access Functions of AT and AP : -Alteration of 50Mbps packet transfer -Coding of high speed packet channel -Real time modem control Slide50:  3.3 DMB What is DMB? :  What is DMB? DMB = Digital Multimedia Broadcasting CD quality audio and multimedia broadcasting and communications services on the mobile through mobile phone, PDA, and other portable terminals Two technologies : Satellite and Terrestrial Satellite Terrestrial 1 Operator 6 Operators Free of charge Monthly fixed fee Subscription fee Advertising Nationwide Seoul and its neighbor cities 2630 – 2655 MHz (UHF) 25MHz VHF Band III : Ch 12 (204~210MHz) Ch 8 (180~186MHz) 12MHz Operators Service Fee Profit Model Initial NW Coverage Bandwidth System E (based on CDM) System A (Eureka 147) Technical Standard Video Compression MPEG4 Advanced Video Coding MPEG4 AVC (H.264) Audio Compression MPGE2 AAC+ MPEG4 BSAC Transmission Capacity 7.68Mbps 6.912Mbps History of DMB in Korea :  History of DMB in Korea 1997 MIC (Ministry of Information and Communication) formed a ‘Group for Terrestrial Digital Broadcasting’ to start discussing introduction of DMB 1999 MIC formed a ‘Development Group for Introduction of DAB’ 2000 MIC formed a ‘Task Force for Terrestrial Digital Radio Broadcasting’ 2001 MIC’s Council for Terrestrial Digital Radio Broadcasting adopted ‘Eureka 147’ as a preliminary national standard 12.2002 MIC confirmed ‘Eureka 147’ as the national Terrestrial DMB standard 09.2001 MIC applied for international registration for satellite network with ITU after SK Telecom’s application 11.2001 MIC granted SK Telecom a license for satellite DMB test for 1 year 04.2002 MIC applied for international registration for satellite network with ITU after KT’s application 04.2002 MIC formed a ‘Council for Satellite DAB Standardization’ 07.2002 MIC formed a ‘Group for Satellite DAB Policy’ 04.2003 MIC adopted ‘System E’ requested by SK Telecom as the national satellite DMB technical standard 03.2004 Satellite ‘Han Byol’ was blast-off. Terrestrial DMB Satellite DMB DMB Market Outlook :  DMB Market Outlook Keys to Success of DMB Service Induce customers to buy DMB terminals Offer killer applications to create revenue Cooperate among DMB operators, terminal manufacturers, and mobile service operators in order to minimize costs Economic Effect of DMB Service (Unit: billion KRW, 1000 people) Source: Korea Mobile White Paper 2005, NIDA Domestic DMB Terminal Market Outlook (unit: billion KRW) Source: Korea Mobile White Paper 2005, NIDA DMB Subscribers Outlook :  DMB Subscribers Outlook (Unit: million people) Source: SK Telecom and Korea Mobile White Paper 2005 3.3 DMB : Satellite DMB :  3.3 DMB : Satellite DMB Slide56:  Introduction 08.2001. SK Telecom signed MoU with Japan’s MBCo. SK Telecom invested 1.2 billion Yen in MBCo acquiring 5.9% of the total shares. With additional investment, SK Telecom’s total investment in MBCo reached 2.7 billion Yen. Trial service January 2005 with 3 video and 6 audio channels. Commercial service May 2005 Number of channels 41 channels as of October 2005 (10 video and 30 audio channels) Mobile service TU Media has service agreement with all 3 mobile operators. Subscribers 100,000 as of end of July, 2005 (93,400 for mobile phone and 6,600 for car terminal) 230,000 as of October 2005 Shareholders of TU SKT 28.5% MBCo 9.5% Partners 44% Financial Institutions 11.3% Slide57:  Why Satellite DMB? Average monthly voice calls per user : 180 – 190 minutes Average monthly revenue per user : 40,000 KRW (32 EUR) Saturation of mobile voice and ARPU =andgt; Nee new revenue source was needed. Business Model Monthly flat fee : 13000KRW (10 EUR) Sales is done by mobile phone/service distributors Bill is integrated with mobile phone bill Market Outlook Mobile phone type DMB terminal is expected to reach 610 billion KRW (484 mil EUR) by 2010, taking 64% of the total domestic DMB terminal market. Vehicle DMB terminal is expected to reach 3.9 million units worth of 580 billion KRW (460 million EUR) by 2010, taking 15% of the total domestic DMB terminal market. Investment by TU Media :  Investment by TU Media Investment by SK Telecom and TU Media between 2001 and 2004 4,800 units of Gap Filler were installed as of May 2005. Another 120 billion KRW (95 Mil EUR) was budgeted during 2005 for additional Gap Filler. TU Media’s further investment plan for the next 5 years Contents development 256 bil KRW (203 Mil EUR) Support for broadcasting business 7 bil KRW (5 Mil EUR) Commission to Program Providers 442 bil KRW (351 Mil EUR) Paid-in-capital of TU Media as of May 2005 : 137 billion KRW (109 Mil EUR) Projected break-even point : 2009 TU Media estimates that 2.5 million subscribers is the turning point to make a profit and 5.5 million to break-even. Satellite DMB System Structure :  Satellite DMB System Structure Satellite Broadcasting Center Ku Band(13.824~13.883GHz) Send programs Terminal S Band (2.630~2.655GHz) Gap Filler Ku Band (12.21~12.23GHz) S band (25MHz on 2.630~2.655MHz) Satellite DMB Terminals :  Satellite DMB Terminals Success of DMB service leis in releasing popular handsets that will attract mobile subscribers. As customers are not likely to have two mobile handsets, DMB phone must have features that attract mobile phone users. According to SK Telecom’s survey, 56.4% preferred mobile phone type terminal while 24.7% chose PC type terminal, and 12.1% selected vehicle terminals for the DMB terminal. Samsung released the 1st DMB mobile phone, SCH-B100. The success of commercial DMB service in time was possible because handset manufacturers were willing to take the risk in the early stage. DMB baseband chip for satellite DMB terminal is supplied by Toshiba, LG Electronics, and TelAce (a Korean venture start-up). SPH-B2000 SCH-B200 SCH-B250 SCH-B130 Satellite DMB Phones by Samsung Electronics Satellite DMB Terminals:  Satellite DMB Terminals LG-SB120 IMB 1000 PT-S130 POZ-B300 Satellite DMB Phones by other manufacturers IDC 2100 HDMB 1000 IDC1000 HN3000 SD10 28A Satellite DMB Vehicle Terminals Satellite DMB Portable Terminal Challenges of Satellite DMB:  Challenges of Satellite DMB TU does not offer real-time relay of terrestrial broadcasting service at the moment. Korean TV contents are dominate by 3 terrestrial broadcasting companies – KBS, SBS, and MBC. 70% of Cable TV programs (based on view percentage) are relay of terrestrial broadcasting companies’ programs. Therefore, it is a challenge for TU Media to attract them in the service agreement in order to grab more subscribers. Developing mobile phone battery that will last longer to view DMB service longer. Currently it only lasts about 2 andamp; half hours when using DMB service consecutively. Finding business model for data service through DMB. When developing data service through DMB, it is essential to have middleware to integrate with mobile internet and mobile voice service on the mobile phone. 3.3 DMB : Terrestrial DMB :  3.3 DMB : Terrestrial DMB Slide64:  Operators 6 Operators : 3 Existing Terrestrial Broadcasters - KBS, MBC, SBS 3 Non-Terrestrial Broadcasters - TYN DMB, Korea DMB, KMMB Initial Service Deployment Seoul and its neighbor cities were selected in March 2005 Frequency band 1.536MHz of frequency band is given to each operator. Commercial service December 2005. Hurdles to terrestrial DMB - too many operators (6) to compete in the small market - huge costs to build Gap Fillers in the shadow areas - lack of terminal distribution channel. - lack of cooperation model with mobile operators Source: Korea Mobile White Paper 2005, NIDA Terrestrial DMB Market Outlook Service Structure of Terrestrial DMB:  Service Structure of Terrestrial DMB T-DMB DAB (Eureka 147) FIC MSC MCI andamp; SI FIDC Audio Service Data Service Video Service TDC EWS Audio PAD NPAD Block Code MPEG4 LIVE TV 2CH Multi CH DLS TDC MOT IP Tunneling TDC MPEG4 A/V MPEG4 Data Broadcast Web Site Interactive Service JPEG Slide Show Source: Easy DMB, ETRI, 2005 FIC: Fast Information Channel MSC : Main Service Channel SI : Service Information FIDC: Fast Information Data Channel MCI: Multiplex Configuration Information TDC : Traffic Message Channel EWS : Emergency Warning System PAD: Program Associated Data NPAD: Non-PAD DLS : Dynamic Label Segment Data Service over Terrestrial DMB:  Data Service over Terrestrial DMB PAD (Program Associated Data) Deliver data in text, picture, or graphics along with Terrestrial DMB’s audio service. Information on song title, singer, song writers, musicians, lyrics, concert schedules, etc. can be seen in text form on the end-users’ terminal. NPAD Data service is done through a separate channel from the video or audio program. BWS (Broadcast Web Site) Transfer the whole of a website using DMB channel, to make it as if surfing a website. EPG (Electronic Program Guide) Transfer program information like the program guide on the newspaper. MOT (Multimedia Object Transfer) Transfer a multimedia object using DMB data channel. Slide Show Show pictures or cartoons is a Slide Show form. DLS (Dynamic Label Segment) Send text information about news, singers, lyrics, emergency, a prompt report, etc. IP Datagram Tunneling Encapsulate a bucket of data in a packet format and transfer it over IP. Paging Using IP Datagram Tunneling, page a certain group of subscribers having addresses through a Web server. TMC (Traffic Message Channel) Transfer traffic information in text while delivering traffic situation in video. EWS (Emergency Warning System) Automatically change channels when national emergency situations happen. TTI (Traffic and Travel Information ) Send traffic information about route and situation in voice, text, and graphics. A driver can send traffic information to a broadcaster’s database server using a return channel, i.e. Wibro. Information about hotel, parking space, etc., can b e sent. DPGS (Differential Global Positioning System) Integrate traffic info and electronic map with location-based information using GPS and send it to car navigation system. 3.4 3G:  3.4 3G 3G Service in Korea :  3G Service in Korea 2 Technical Standards 2 WCDMA operators (SK Telecom and KTF) and 1 CDMA 2000 EVDV operator (LG Telecom) WCDMA Commercial WCDMA service was launched in December 2003 in Seoul and 7 other metropolitans, according to the obligation of the 3G license. As CDMA 2000 EVDO launched in 2002 has the equal or better performance than WCDMA, WCDMA operators (SK Telecom and KTF) have not been active in network deployment and service marketing. WCDMA R4 subscribers : SKT 4,100 + KTF 300 = 4,400 (as of 09.2005) CDMA2000 EVDV As Qualcomm excluded EVDV chip from its roadmap, LG Telecom is unsure about its CDMA2000 EVDV service schedule. However, recently, LGT announced its investment in EVDO rA for next year. HSDPA WCDMA R5 version is called HSDPA. MIC and WCDMA operators agreed to migrate directly to HSDPA. 3.4 3G : WCDMA :  3.4 3G : WCDMA Slide70:  Source: Easy DMB, ETRI, 2005 Operators do not see service differentiation of WCDMA from EVDO. Due to lack of enthusiasm of the operators, handset manufacturers also do not see the market to develop attractive WCDMA phones. Delay in dual-mode-dual-bandwidth handset : only 3 DBDM handset models were released during 1H 2005 Limitation of Handover between CDMA and WCDMA Limitation of handset battery Expensive handset price Delayed WCDMA Service WCDMA Service in Korea:  WCDMA Service in Korea SKT completed development of WCDMA R4 system at the end of 2003 and started a commercial service in Seoul. It released a commercial WCDMA-CDMA handover handset in the beginning of 2005. In order to boost WCDMA service, SKT introduced a ‘Data Free’ monthly flat fee pricing program at the price of 16,000 KRW (12.7 EUR) which is about 30% lower than its CDMA service price. Available Services: Communications: high quality voice (12.2 kbps), interactive video telephony, prepaid intelligent service Messaging: Various MMS, large-sized SMS, Video mailbox Contents: Mobile TV, movie/music download, streaming VOD, phone decoration such as multimedia background picture, ring tone, and avatar, Network game Commerce: Mobile payment (USIM-based credit card /transportation card), m-commerce (stock/banking), lottery, shopping, reservation, etc LBS: real time traffic information Automatic voice and video roaming Investment in WCDMA and HSDPA Source: Operators 3.4 3G : HSDPA :  3.4 3G : HSDPA Slide73:  Commercial service launch March 2006 SKT’s Plan Build HSDPA NW by end of 2005 Interoperability test between terminal and NW in Jan.2006 Launch commercial service in March 2006. Provided that Qualcomm’s HSDPA chipset MSM6280 that supports 7.2Mbps is released by Nov.2005. Develop DBDM (dual-band-dual-mode) HSDPA handset with Samsung, LG, and Pantech next year. Likely to adopt a monthly flat rate (similar to or lower than EVDO) in the beginning to activate the market Attract between 200,000 - 500,000 HSDPA subscribers by the end of 2006. KTF’s Plan Plans to sell HSDPA phones during 2H of 2006 and attract 200,000 minimum and 500,000 maximum HSDPA subscriber. HSDPA Randamp;D Samsung and LG are developing HSDPA chip and system. LGE has developed Base Station modem ASIC that supports 14Mbps. Agilent and Anritsu are developing measurement equipment for HSDPA Randamp;D HSDPA LG’s HSDPA Base Station modem 3.4 3G : CDMA2000 EVDV :  3.4 3G : CDMA2000 EVDV CDMA2000 EVDV EVDO rA:  CDMA2000 EVDV EVDO rA EVDV Operator : LG Telecom Now that Qualcomm and other chip-makers excluded EVDV chipset from its development roadmap, LG Telecom announced that it would replace EVDV with EVDO rA. LGT plans to build EVDO-rA system from the end of 2005. Service Launch : 2H 20006 EVDO-rA is a upgraded system of EVDO-r0 SKT and KTF offer currently. Using 1.25Mbps channel (FA), EVDO-rA can realize 3.1Mbps (downstream is 1.8Mbps) of transmission speed. Downstream of rA is 10 times faster then r0.   3.5 WLAN :  3.5 WLAN Wireless LAN:  Wireless LAN Source: MIC Operators : KT, Hanaro Technical standard : IEEE 802.11b Bandwidth : 2.4GHz Wi-Fi certified WLAN Card and MAC-based authentication Data transmission speed : maximum 11Mbps, average 3~5Mbps within 100M from an AP Major WLAN equipment suppliers (WLAN card, AP, and Bridge): Samsung Electronics, Acrowave, IP One (SK Telecom), Avaya Korea, 3Com, Agere Sytems Korea, Intel Korea Nespot Swing, a bundling service between WLAN and CDMA NW by KT, has 98,000 subscribers as of 11.05 Recently, WLAN is adopted in Sony Play Station and MP3 Phones. With development of DBDM, WLAN and Wibro will be converged in to one terminal in the future WLAN Subscribers VoIP over WLAN + CDMA (or HSDPA) is under development by KT and Samsung 4. Future Technology :  4. Future Technology 4.1 4G 4.2 UWB 4.3 MIMO 4.4 Handover UWB,4G(plans for allocating 4G frequencies), MIMO, Handover Issue 4.1 4G :  4.1 4G 4G:  4G In the 4G, data can be transmitted at the speed of 100Mbps while moving and 1G while not moving. MIC selected 4G as one the 10 new growth engines in 2003 Government, Industry, and Academia jointly work on 4G regarding development of source technology and standardization. In the center of it, ETRI, the central State-funded Randamp;D organization in the telecommunications, has been developing 4G broadband wireless packet transmission technology since 2002. Goal, Strategy, and Timetable : 2005 Develop commercial WiBro products Develop 100Mbps-level Wireless Transmission Test System 2007 Develop 3G Evolution prototypes 2010 Develop 4G mobile communications source technologies By 2010, the next generation mobile communications market is expected to create 103 trillion KRW (817 million EUR) in production. Handover among various networks is critical in order to realize 4G. Frequency spectrum under review for 4G : Korea andamp; Europe 2700-5860MHz USA 698-806MHz Japan 3400-4200, 4400-4900MHz Industry in Korea expects 4G spectrum to be allocated from 2007 and commercialized from 2010. Technology Development in ‘Beyond 3G’ :  Technology Development in ‘Beyond 3G’ Randamp;D in 4G Mobile Communications Technology By 2007, develop packet wireless transmission technology, test system, and related wireless LAN technology that allows 100Mbps speed. Core Randamp;D areas for this are broadband wireless transmission technology, broadband wireless LAN technology, and mobile soft network technology. Technology Development in ‘Beyond 3G’ :  Technology Development in ‘Beyond 3G’ Intelligent Converged Mobile Terminal Technology In the next generation mobile communication, mobile terminal must support multiple modes and high performance. Technology Development in ‘Beyond 3G’ :  Technology Development in ‘Beyond 3G’ Core Parts Technology for Multimedia Human-Friendly Mobile Terminal Develop core source technology and core parts such as digital camera module, music source parts for multimedia mobile terminals. For this, develop SoC parts technology and SoI (Silicon-on-Insulator) technology. Technology Development in Beyond 3G :  Technology Development in Beyond 3G Ultra Low Power Consuming RF/HW/SW Module Technology for Mobile Terminal Develop technology for low power consuming RF/HW/SW that prolongs the life of battery 100 times 4.2 UWB (Ultra Wide Band) :  4.2 UWB (Ultra Wide Band) R&D of UWB in Korea :  Randamp;D of UWB in Korea UWB Chipset Randamp;D in Korea Other Randamp;D Players in the UWB in Korea ETRI Has been developing both MB-OFDM and DS-CDMA chipsets since 02. 2002 Completed development and test of MB-OFDM chipset in 09.2005 Plans to make a demo for 220Mbps in 11.200 Plans to complete development of DS-CDMA chipset by the yearend SAIT SAIT works with ETRI for MB-OFDM Samsung is a founding member of MBOA and Wireless USB Promoter Group Korea Electrotechnology Research Institute Korea Electronics Technology Institute Radio Research Laboratory Impulse signal generator Designing chipset for UWB modem Regulation of Korean UWB industry andamp; Measurements of UWB signals UWB-related Patent :  UWB-related Patent Number of UWB-related patents that have been registered and opened to public as of April 2003 in Korea, Japan, Europe, and USA. Of the 24 patents of Korea in the UWB, about 50% is patented by foreign companies. Korea’s UWB technology falls behind compared to Japan and USA However, Samsung is very active in standardization of UWB within the IEEE 802.15 working group Korean government, public Randamp;D Centers, and private companies are actively pursuing UWB technology and commercialization Current Status of UWB in Korea :  Current Status of UWB in Korea Frequency allocation for UWB in Korea - MIC and ETRI plans to draw a Korean UWB frequency allocation policy by the yearend - ETRI obtained a permission from MIC for UWB test center at the frequency spectrum of 3.1~10.6GHz - MIC granted Korea UWB Forum together with Home Network industry a permission to use test frequency spectrum at 3.1~5GHz Working Groups in Korea - Korea UWB Forum : About 70 companies are working in the Forum under the MIC to work out standardization and frequency use and policy for UWB - UWB Industrial Application Standardization Forum under the Ministry of Commerce, Industry, and Energy Companies in the UWB forefront - Samsung Electronics : UWB chipset, modem terminal, and other component technologies for digital convergence and Home Networking. A trial mobile phone and wireless TV adopted FreeScale’s chipset - LG Electronics : Developing digital devices including mobile phones ported with UWB chips from 2005 Commercialization of UWB chipset in Korea Current status is showing only a possibility of commercialization. Commercially working UWB chipset products can be released from early 2007 at the earliest, according to ETRI International Cooperation among Korea, Japan, and China on UWB is under way 4.3 MIMO (Multi-Input Multi-Output) :  4.3 MIMO (Multi-Input Multi-Output) MIMO:  MIMO Samsung who is most active in 4G standardization has about 220 4G-related patents. Samsung hires 165 Randamp;D engineers specialized in 4G and plans to 420 bil KRW in 4G. 40 employees of Samsung (125 in Korea and 40 overseas) are actively participating in 4G international standardization activities. In line with this, Samsung is developing core technologies such as MIMO, OFDMA, MC-CDMA, OFDAM, Error Correction in order to acquire 4G-related IPRs. LG Electronics is developing MIMO jointly with Stanford University of USA. IT-SoC Design Technology Lab of Yonsei University developed next generation WLAN chip at the speed of 250~500Mbps. In the process of the chip development, the Lab acquired 2 patents in MIMO and OFDM technologies. Samsung, LG, and ETRI are expected to release next generation mobile communication system design adopting OFDM and MIMO during 2H of 2006. Wibro already adopts OFDM as a core technology. MIMO technology is to be adopted when Wibro service is commercially available as a natural technological evolution. In June 2005, Wibro 2nd phase standards that enables 50Mbps downstream were fixed. Wibro 2nd phase standards specify MIMO and smart antenna. Nortel plans to release HSUPA using MIMO and OFDMA in 2007-2008. In June, 2005, Samsung released a lap-top computer with WLAN card adopting MIMO (Sense X20 –insert a picture) which is 4 times faster than existing products. 4.4 Handover :  4.4 Handover Handover Issue :  Handover Issue Handover is one of the main issues that hinders WCDMA in Korea. Mobile operators and handset manufacturers have come to an agreement on the Handover technology IPRs. Samsung, LG, and KTF agreed on cross license regarding the Handover technology. ETRI and TTA will work on the national standardization for WCDMA Handover technology KTF announced in August 2005 that it would develop, together with Agilent, a chipset supporting, specifically, Handover. Only Voice Handover function has been commercialized. Development of Data handover technology will be completed next year. There is a strong demand for Handover technology in Korea. Handover is essential in deploying not only CDMA2000 and WCDMA in the short-term, but also Wibro and HSDPA which are bridging 3G and 4G in the mid-to-long term. Currently, there is no standards fixed for CDMA-WCDMA Handover and Wibro-HSDPA Handover. Handover-related patents in the terminal area by Korean companies such as SK Telecom amount to 40 (as of April 2005). When network system is included, the number reaches about 80 to 90. Handset with Handover :  Handset with Handover Samsung Electronics Only Samsung has so far released DBDM handsets for domestic market. By 1H of 2005, only 3 DBDM WCDM mobile phone models were released by Samsung. Samsung W-120 (insert picture) Released in March 2005 Samsung is developing Wibro terminal with Handover that supports internet at 120Km/h moving speed. LG and Pantech LGE and Pantech will release DBDM phone early 2006 System with Handover Samsung and POSData are developing Wibro system to support Handover Samsung SCH-W120 1.3M pixel digital camera PM3 player Handover Video mailbox 64 Poly-sound 5. R&D :  5. Randamp;D 5.1 Public Sector Randamp;D Activities 5.2 Private Sector Randamp;D Activities 5.3 Research in Optimizing the Use of Frequency Spectrum 5.1 Public Sector R&D Activities :  5.1 Public Sector Randamp;D Activities Budget for Public Sector R&D Activities:  Budget for Public Sector Randamp;D Activities National Budget for Public Randamp;D Activities (Unit: Trillion KRW) Financing of the public Randamp;D activities for 2006 - government’s budget (from tax) 8,703 bil KRW (6.9 bil EUR) - national bond 270 bil KRW (214 mil EUR) Main support areas for 2006 : Mega projects that have large economic effect - Next generation ‘growth engine’ - 21th century frontier business - Venture start-up - Commercialization of mega Randamp;D projects Main mission for 2006 (1) Strengthen development of source technology 1.45 tril KRW (1.15 bil EUR), 21.3% of the total, for basic and source technology in 2005 1.73 tril KRW (1.37 bil EUR), 23.6% of the total, basic and source technology in 2006 (2) Raise creative human resources in high and core technology 403.5 bil KRW (320 mil EUR), 132% increase from 2005 5 New Technologies in 2005 :  Government’s Support for SMEs’ Innovative Randamp;D in 2006 Total budget for supporting SMES’ Innovative Randamp;D in 2006 is 12.4 trillion KRW (9.84 billion EUR), 4.5% growth from 2005 State-funded Randamp;D organizations selected 5 new technologies to be focused for 2005 (1) UWB for Digital Home (being developed by ETRI) (2) Fab production line system for next generation semiconductor (by KBSI) (3) ‘Arirang II’, multi-purpose commercial satellite (4) New concept electronic devices (by KIST) (5) Single molecule and single cell control technology (KRISS) 5 New Technologies in 2005 10 Mega Public R&D Projects, 1989-2004:  10 Mega Public Randamp;D Projects, 1989-2004 Investments in 10 mega public Randamp;D projects between 1989-2004 : 2.7 tril KRW (2.1 bil EUR) Major Public R&D Centers :  Major Public Randamp;D Centers ETRI (www.etri.re.kr) The leading State-funded Randamp;D organization in Korea. Main Randamp;D Area : (1) Basic Research (2) Future Technology (3) Mobile Communications (4) Digital Broadcasting (5) Digital Home (6) Intelligent Robot (7) Telematics-USN (8) BcN (9) Digital Contents (10) Information Security (11) IT Service (12) Embedded Software KETI(www.keti.re.kr) KETI organizes the overall development of key electronic components and systems Main Randamp;D Area : (1) Electronic Components Materials - Electronic Materials andamp; Packaging - Wireless Components andamp;Telecommunications - Information Display - Artificial Intelligence andamp; Mechatronics - Reliability andamp; Failure Analysis (2) Nano Fusion Technology - Nano mechatronics - Nano scale quantum devices - Nano tech based information andamp; energy storage - Nano Bio (3) Digital Convergence - SoC - Digital Media - Ubiquitous Computing - Intelligent IT System - DxB-Communication Convergence - Wireless Network Major Public R&D Centers :  Major Public Randamp;D Centers RRL (www.rrl.go.kr) RRL’s focused research area is the development of radio wave resources including interference analysis, the protection of radio wave environment, and technical regulations for IT equipment, in particular the development of new policies of radio technologies. RRL also issues certificates of type approval for information and communication equipment. Main Randamp;D Area (1) Radio Wave Resources (2) Radio Environment and Electromagnetic Field (EMF) Safety Standards (3) Technical Regulations on telecommunications, radio-communication and broadcasting. (4) Radio Wave Environment Forecast KERI (www.keri.re.kr) Main Randamp;D Area (1) Electric Power - Power system - Instrumentation andamp; Control - Electrical Environment andamp; Transmission - Underground System (2) Industry Applications (3) Advanced materials andamp; Application (4) Testing andamp; Evaluation (5) Electrical Testing andamp; Research Major Public R&D Centers:  Major Public Randamp;D Centers IITA (www.iita.re.kr) One of the core State-funded organization in IT839. Main functions (1) IT Randamp;D Planning and Assessment (2) IT Information Service (3) Technology Transfer Service (4) IT Human Resources Development (5) Fund Management 3 Main business IITA is pursuing in 2005 and its budget: (1) Support and Randamp;D for IT839 : 633.7 bil KRW (2) Human Resource Development : 107.8 bil KRW (3) Financial Support for SME andamp; venture start-ups’ Randamp;D : 26 bil KRW KIST (www.kist.re.kr) Main Randamp;D Area: (1) Future Technology (2) Materials Science and Technology (3) Systems Technology (4) Environment andamp; Process Technology (5) Life Science Technology KIST has two types of programs: Institutional and Governmental (1) Institutional Program focusing on core technologies for the future demand - Nano devices/microelectronics technology - Intelligent Human Computer Interaction - Micro system - Bio-active lead compounds - Sustainable environment technology (2) Government Program Major Public R&D Centers :  Major Public Randamp;D Centers KRISS (www.kriss.re.kr) KRISS participates in a wide range of Randamp;D projects relating to standards as well as measurement science and technology. Main Functions - Establishment of National Measurement Standards - Randamp;D on Measurement Science - Dissemination of National Measurement Standards Current Main Randamp;D Area : - Basic Research Projects Funded by Government: * establishment of national measurement standards and mutual recognition of national measurement standards * development of applied technologies for measurement science * dissemination of national measurement standards * improvement of the reliability of industrial measurement standards - Contracted Research Projects with the Ministries of Government * high-temperature superconductor technology * establishment of vacuum technology infrastructure * development of man-made disaster prevention technology * microstructure technology * testing and evaluation technology for mechanical properties of ceramics * standardization of nano-measurement technology * infrastructure of measurement standards for thermal properties - Contracted Research Projects with Other Government Agencies and Industries * metrology for 50nm * standardization of thin film measurement technology using spectroscopic ellipsometer * development of reference system for calibration of Alpa, Beta emitting CRMs Coordination of R&D activities:  Coordination of Randamp;D activities In 2004, the government introduced Project Managers for each new growth engine sector and a Planning Evaluation Commercialization andamp; Marketing (PECoM) system that can standardize and manage the entire Randamp;D process. PMs manage the entire process of the project from planning to commercialization with an aim to generate more successful Randamp;D results and to increase synergistic effects between the government and the private sector. Focus of PECoM is from progress management to the overall process of project planning, evaluation, and follow-up. The government will continue to engage in international joint research to develop core source technologies by attracting advanced foreign Randamp;D centers from the global companies like IBM, Fraunhofer and Intel 5.2 Private Sector R&D Activities :  5.2 Private Sector Randamp;D Activities R&D Investment by Source :  Randamp;D Investment by Source Unit: billion KRW (mil EUR) Randamp;D Investment by Area Unit: billion KRW (mil EUR) Source: Ministry of Science and Technology,2005 Source: Ministry of Science and Technology, 2005 5.3 Research in Optimizing Frequency Spectrum:  5.3 Research in Optimizing Frequency Spectrum Optimization of Frequency Spectrum :  Optimization of Frequency Spectrum MIC is setting out a mid-to-long term operation plan for frequency use Frequency Spectrum Policy Advisory Council was formed in March 2005 to discuss Government’s mid-to-long term frequency policy direction. The Council is composed of government, industry, academia, and research institutions. MIC is working on spectrum management policy that can maximize efficiency in spectrum use by way of spectrum sharing technologies such as CR (Cognitive Radio), SDR (Software Defined Radio), and UWB. MIC’s efforts in frequency management system Research in SDR, CR, and UWB:  Research in SDR, CR, and UWB SDR As Korea is going to have various network technologies such as CDMA, WCDMA, CDMA 2000 EVDV, Wibro, and DMB, SDR has become a core technology issue. HY-SDR Center of Han Yang University in cooperation with BrOMA Center of Pohang Technology University have been working on SDR technology. In May 2005, HY-SDR Center introduced a new base station that supports both Wibro and WCDMA by way of applying SDR to smart antenna. HY-SDR Center plans to complete the dual-mode base station technology for the first time by the end of 2005. Commercial product is expected to come by 2008. HY-SDR Center is developing SDR system for base station and SDR applications for terminal in partnership with SandBridge Technologies of USA and PicoChip of UK. The Center is also leading international standardization activities in smart antenna base station technology using SDR. HY-SDR Center works on RSP (Reconfigurable Signal Processing), SPS (Signal Processing Subsystem), Multi-Mode-Multi-Band antenna technology, RF front-end technology, Software Architecture technology, Terminal Reconfigurable Technology, Security and authentication technology, Digital IF technology. KT is developing the dual-mode base station technology that supports both Wibro and WCDMA. ETRI is developing CR and SDR technologies. InnoWireless Co., Ltd (www.innowireless.co.kr) of Korea contracted a Randamp;D project with IITA to develop SDR-based measurement equipment for Wibro. UWB andamp; CR - TTA and Korea UWB Forum are working on UWB standardization in order to vitalize the UWB industry in Korea. UWB is in the very early stage in Korea - ETRI’s suggestion to MIC on initial adopting CR technology is to introduce CR technology on the spectrum below UHF 3GHz. Before, adopting CR technology, MIC needs to reform regulations in a way to reduce the exclusive spectrum usage right (ownership) and allow free access to spectrum. 6. Contents :  6. Contents 6.1. Market Size of Mobile Internet Contents:  6.1. Market Size of Mobile Internet Contents Mobile Internet Contents Market Outlook in Korea:  Mobile Internet Contents Market Outlook in Korea Source: IDC, 2004 Unit: billion KRW (mil EUR) 6.2. Pricing of Mobile Internet :  6.2. Pricing of Mobile Internet Pricing of Mobile Internet:  Pricing of Mobile Internet The most popular payment system for the wireless internet use is ‘time-based charge’ system (41%), followed by ‘access-based charge’, ‘fixed charge’, and ‘data packet-based charge’ with 20.4%, 19.9%, and 17.1% respectively. Source: Survey, National Internet Development Agency of Korea, Sept. 2004 6.3. Popular Contents :  6.3. Popular Contents Popular Mobile Internet Contents(multiple choice):  Popular Mobile Internet Contents (multiple choice) Source: Survey, National Internet Development Agency of Korea, September 2005 Mobile Banking:  Mobile Banking As of Dec. 2004, only 1.6% of internet banking users were using mobile banking service. However popularity of the service is growing very fast and it attracted 1.3 million subscribers as of Jun. 2005. Mobile Banking Service (IC Chip-based Service) (Unit: thousand) Source: LGT, Bank of Korea, IC-Chip-based Mobile Banking Subscribers:  IC-Chip-based Mobile Banking Subscribers Source: Bank of Korea, 2005 Mobile banking service enables users to do remittance, cash withdrawals and transportation fare payment through their IC chip-installed cellular phones, which were introduced in the market in September 2003 by LG Telecom with brand name 'BankOn'. Mobile Value-added Services:  Mobile Value-added Services Source: 2005 Korea Mobile Yearbook Mobile Internet Shopping:  Mobile Internet Shopping 76.2% of mobile internet users have purchased services or goods through the mobile internet. Downloading paid contents including ring tones, characters, and games is the most popular item in the mobile internet shopping with 96.3%. Source: Survey, National Internet Development Agency of Korea, Sept. 2004 (Multiple responses) MUSIC:  MUSIC Mobile music market growth driven by the popularity of ring tone and ring back tone is likely to continue by wire-wireless music streaming/download service through music portals. MIDI ring tones are being replaced by MP3 tones which allow users to enjoy original sound. The size of mobile music market in 2004 was nearly 400 million EUR. Music Portal Service by Operator Source: 2005 Korea Mobile Yearbook GAME:  GAME Korean mobile game market has been growing at an annual rate of 40-50% and is valued at 240 million EUR in 2005. It is about 10% of the entire game make of Korea. Advanced mobile networks and handsets enabled mobile network games and 3D/LBS games through downloading or mobile portals such as GXG(SKT) and GPANG(KTF). Mobile operators introduced more than 1,500 new mobile games in 2004 and also a flat rate mobile data fee to boost the market. More than 500 game developing companies are fiercely competing in the domestic market. (Unit: mil EUR) Market Share Source: 2004 Korea Game White Paper Revenue and Growth Rate of Mobile Game Multimedia (Character, Photo and Moving Image):  Multimedia (Character, Photo and Moving Image) Revenue from simple download of characters and pictures, which was the major income source, declined rapidly since late 2003 when camera phones were widely distributed. Operators are introducing and developing replaceable services such as SKT’s PhotoOn allowing users to upload/download their own photos on/from the mobile internet. Users decorate mobile handset screens with their own photos taken by camera phones. This trend resulted in the market size reduced since using own photos costs little. Moving Image Broadcasting Service by Mobile Operator Adults:  Adults Mobile adult contents is one of the killer applications along with mobile game resulting in a growth of nearly 100% from the previous year. Adult contents market started growing from 2002 when cdma2000 1x EV-DO service was launched in the country. Operators’ adult contents sales accounted for 5% (SKT and LGT) and 10% (KTF) of the total wireless internet contents sales in 2004. Photos, novels, and blind dating andamp; chatting are most loved contents by users. Other currently available contents are moving images, comics, and games. Blind dating andamp; chatting service accounts for 25-30% of the total mobile adult contents sales. Source: 2004 SKVM Festival Forum Telematics:  Telematics Source: ETRI, Mobile Operators Earnings Release 7. Government :  7. Government 7.1 Government’s Role :  7.1 Government’s Role Role of Government :  Role of Government MIC functions as a goal setter for the nation’s long-term IT vision and project manager of the Korean ICT industry, especially in the mobile communications. MIC identifies growth engines for boosting the ICT industry, and thus stimulating national economy. In order to achieve the national goals : - induces investments in vitalization of new services from private companies - makes its own advance investments - initiates trial projects - reforms and improves regulation - strengthen global competitiveness through attracting foreign Randamp;D centers - puts its budget into development of core technologies - builds and expands Randamp;D networks. ‘IT839’ strategy was set by MIC as a concrete national industrial policy to achieve the followings ; - Introduce and promote eight new services - Lead to investment in and building of three infrastructures - Result in the development of nine new IT growth engines Key Players in the Telecom Industry :  Key Players in the Telecom Industry Policy : KISDI Technology : ETRI MIC KCC : Arbitrary Inquiry Investigation Regulatory Agency Research Institute Mobile: SKT, KTF, LGT Fixed : KT, Hanaro, Dacom WLAN : KT, Hanaro Policy Maker Telcos 7.2 IT839 :  7.2 IT839 What is IT839?:  What is IT839? Goal: Home networks in 60% of households by 2007 Goal: 10 million Telematics service users by 2007 Source: MIC IT839 Composition of BcN (Broadband Convergence Network):  Composition of BcN (Broadband Convergence Network) Source: National Computerization Agency (NCA) Application Service Open API Qos Security IPv6 Core Infrastructure to Realize a User-Friendly Ubiquitous Service Environment Home Network USN Convergence Information Devices Wired and wireless Voice and data Telecommunications andamp; Broadcasting Fixed-line Communication BcN Wireless Communication Telephone Internet CATV DMB Goals and Strategy of BcN :  Goals and Strategy of BcN Commercial service to begin I 2006. Establish BcN by 2010 that provides quality services at the speed of 50 to 100Mbps to 20 million fixed and wireless subscribers. The BcN will support quality of service (QoS), security and IPv6 and extend various convergent services. A high-tech Randamp;D network will be established to develop and verify core technologies for the BcN. Pilot projects will be carried out. Develop and distribute a wide range of applications and revise relevant laws and regulations to create a favorable environment for the BcN. Expected results by 2010 Create 370,000 new jobs Generate 13.5 billion USD of exports Generate 95 trillion KRW of equipment and service production. Stimulate private investment amounting to 67 trillion KRW Provide high-tech services such as e-Learning, e-Health, home network and VOD services via convergent terminals. Time Table for BcN :  Time Table for BcN 8. Terminal :  8. Terminal Slide135:  8.1. Mobile Phone Platform Mobile Internet Platforms in Korea:  Mobile Internet Platforms in Korea 5 different mobile internet platforms for 3 mobile operators CPs must customize one content according to 5 different platforms, thus increasing the development cost and delaying time-to-market With the drive from the government and CPs, efforts to standardize the mobile internet platform have created a common platform called ‘WIPI’. WIPI What is Mobile Internet Platform? An environment enabling download service of application programs A middleware set between basic handset S/W Make application programs H/W or basic S/W-independent GNEX Architecture :  GNEX Architecture Event Handler Service APIs Platform Event Handler Mobile Interface Device Driver GNEX KERNEL GNEX Virtual Machine GNEX Application Manager GNEX Applications Event API call Fetch Loading Platform Or Native S/W GNEX Module GNEX Application Source: Korea Mobile White Paper, 2005 Slide138:  For Content Providers - Reduce costs for content development according to 3 different platforms of 3 operators by providing a set of common APIs (application platform interfaces). - Allow Content Providers to focus on the substance of the contents For Handset Vendors - Eliminate redundant engineering for porting on different platforms by providing a set of common adaptation layer specification in order to reduce production costs and increase time-to-market - Facilitate easier conformance to carrier requirements For Wireless Carriers - Facilitate simplicity and speed in deploying new services - Timely delivery of handsets - Form environment for quality contents - Quality contents brings more data revenue For Subscribers - More quality contents - Enjoy good contents regardless of service provider - Ease of software upgrade Goals of Standardization of Platform Slide139:  Standard Platform Architecture : WIPI Standardization Scope of Standardization HAL API Specificat

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