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Information about WINE INDUSTRY(1)

Published on January 13, 2012

Author: gopal407


PowerPoint Presentation: 1 Wine Industry What is WINE?: What is WINE? Wine is an alcoholic Beverage made from the Fermentation of grape juice Wine is produced by fermenting crushed grapes using various types of yeast . 2 WINE: WINE The natural chemical balance of grapes is such that they can ferment without the addition of sugars, acids, enzymes or other nutrients. Although other fruits such as apples and berries can also be fermented, the resultant "wines" are normally named after the fruit from which they are produced. For example, apple wine and are generically known as fruit wine or country wine 3 History of wine: History of wine The oldest known evidence of wine production in Europe is dated to 4500 BC and comes from archaeological sites in Greece .. Archaeological evidence suggests that the earliest production of wine, made by fermenting grapes, took place in sites in Georgia and Iran , from as early as 6000 BC. These locations are all within the natural area of the European grapevine Vitis vinifera . 4 History of wine in India: History of wine in India India is not traditionally a wine drinking country.. During Harappa civilization people were familiar with wine called draksharasa. Koutilya mentioned the alcohalic drink prepared out of fruit From the moment the British set up the Surat factory (1612), wine began becoming more and more familiar throughout India. Commercial wine grape production in India has only been in existence since the 1980s 5 Importance Of Wine: Importance Of Wine Wine is a popular and important beverage that accompanies and enhances a wide range of European and Mediterranean -style cuisines . Wine is important in cuisine not just for its value as a beverage, but as a flavor agent, primarily in stocks and braising , since its acidity lends balance to rich savory or sweet dishes. Red, white and sparkling wines are the most popular, and are known as light wines because they are only 10–14% alcohol -content by volume. 6 Contd…: Contd… Red wine contains more polyphenols than white wine, and these are thought to be particularly protective against cardiovascular disease. A 2007 study found that both red and white wines are effective anti-bacterial agents against strains of Streptococcus Also,a report in the October, 2008 issue of Cancer Epidemiology, Biomarkers and Prevention, posits that moderate consumption of red wine may decrease the risk of lung cancer in men. Wine's effect on the brain is also under study. One study concluded that wine made from the Cabernet Sauvignon grape reduces the risk 7 Nutritional Value Of The Wine: Nutritional Value Of The Wine 8 Classification of wine: Classification of wine European wines tend to be classified by region e.g. Bordeaux and Chianti , II. While non-European wines are most often classified by grape e.g. Pinot Noir and Merlot 9 Classification of wine: Classification of wine There are basically three types of wine: 1. Premium Wines (Still wines) 2. Sparkling Wines 3. Fortified wines 10 Grape varieties-red varieties: Grape varieties-red varieties Sangiovese 11 Cabernet sauvignon Nebbiolo Gamay Grenache Cabernet franc Zinfandel Touriga nacional White grapes : White grapes Chardonnay 12 Sauvignon blanc Semillon Viognier Gewürztraminer Pinot blanc Muscat PRODUCTION OF WINE IN INDIA: PRODUCTION OF WINE IN INDIA Indian wine industry growing at the rate of 25-30% per annum in terms of the area, production and marketing of wines in the country. At present  in  India grape is grown over an area of 60,000 ha with an annual production of 1.6 million tonnes ( FAO, 2005). . Tourist arrivals and wine consumption seem to improve as the economy is recovering. 13 Indian Wine Grape Growing Region Map : 14 Indian Wine Grape Growing Region Map Wine imports by India: Wine imports by India 15 Karnataka Scenario: Karnataka Scenario • At present the total area under Grape Wine cultivation in Karnataka is around 600 acres and the total Grape Wine production is around 8 lakh litres . Karnataka is one of the largest producers of table grapes in India, has two well established wineries one in Bangalore and another in Bijapur . In Karnataka the total wine sales in 2003-04 comprised 4.9 lakh litres which grew by 13 lakh litres in 2006-07 and 16.6 lakh litres in 2007-08. 16 Contd… : Contd … Two potential regions have been identified for the development of wine industry, the regions are named into ….. Krishna Valley which comprises Bijapur, Bagalkot and Bagalkot districts and Nandi Valley which comprises Bangalore Urban, Bangalore, Rural, Chikkballapur and Kolar Districts. 17 Karnataka state has two wineries: Karnataka state has two wineries a) Grover Vineyard in Dodballapur b) Hampi Heritage in Bijapur 18 Total Wine sales in Karnataka : Total Wine sales in Karnataka in lakh litres Source of Supply 2006-07 2007-08 Foreign 0.8 1.2 Imported (Within the Country) 3.4 3.9 Local (Within the state) 8.9 11.5 Total 13.1 16.6 19 Top 10 Indian Wineries : Top 10 Indian Wineries 1) Chateau Indage 2) Grover Vineyards 3) Sula Vineyards 4) Sankalp Wines 5) Renaissance Wines 6) ND Wines 7) Vintage Wines 8) Mandala Valley 9) Flamingo Wines 10) Vinicola 20 Top Indian Wine Brands: Top Indian Wine Brands Chantil Indage Reserve Marquise De Pompadour Omar Khayam Riviera Tiger Hill & Ivy 21 State Wise Consumption of Wine in India: State Wise Consumption of Wine in India State Market share (in volume) Andhra Pradesh 1.20% Assam 2.20% Delhi 10.70% Goa 26.40% Karnataka 19.40% Maharashtra 25.90% Punjab 0.90% Rajasthan 1.00% Andhra Pradesh 12.61% Assam 12.97% 22 80% of the wine consumption confined to…: 80% of the wine consumption confined to… Mumbai (39%), Delhi (23%), Bangalore (9%) and Goa (9%). India has become the 10th largest growth nation for wine consumption, in value and volume terms, for the period 2009-10 23 Major wine producing countries: 24 Major wine producing countries Top Ten Wine Exporting Countries: Top Ten Wine Exporting Countries 25 Export Market Share Of The Countries: Export Market Share Of The Countries 26 Facts about india wine industry: Facts about india wine industry According to a market research report “ Indian Wine Industry Forecast to 2012 ” by RNCOS , India has came forth as one of the world’s fastest growing wine markets in the world. However, despite India’s huge population of over 1.1 Billion, the wine consumption remains very low. In 2008, India’s per capita wine consumption was estimated at around 9 Milliliters . 27 PowerPoint Presentation: Approximately 38 wineries are presently operating in the country . Total   production of 6.2 million liters annually. Maharashtra is leading among the states with 36 wineries and 5.4 million liter production. Apart from this, 72,000 wine cases are imported mainly by ITDC, Sansula, Brindco, E & J Gallo and other private companies. At present 7,62,000    wine cases are sold   every year, which includes 46,000 cases of sparkling wines. 28 Wine Processing : Wine Processing 1)The Harvest 29 2)Crushing and Pressing 3)Fermentation 4)Clarification 5)Aging and Bottling A CASE STUDY ON GROVER VINEYARDS: A CASE STUDY ON GROVER VINEYARDS 30 Grover Vineyards: Grover Vineyards Third largest wine producer in india The Grovers Vineyards  located in southern Karnataka state. In 1988, the Grover family took on the tedious task of reviving wine drinking in India. Mr. Kanwal Grover, founder of Grover Vineyards. Current owners Mr. Kapil Grover and Mr. Georges Vesselle . 31 Continued….: Continued…. Grover Vineyards was established on 40 acres of land at the foothills of the Nandi Hills in the surroundings of Bangalore. Here nine varieties that responded well to Indian conditions were planted . Wine making has become a passionate business for the three generations of the Grover family. Kanwal Grover’s son Kapil Grover has been a part of the company since its inception and has been hugely responsible for the company’s success. 32 Continued…..: Continued….. Bangalore, with its ideal temperature climate, was finally selected over six other places as the most . suitable site to grow quality wine combination of rich, well drained soil, warm sunny days, cool nights and grapes. Thirty-five important varieties used in France for making wine were planted. 33 In 2001 Grover Vineyard..: In 2001 Grover Vineyard.. Accomplished an extraordinary feat that was once next to impossible; It started selling wine to France the kingdom of wine making. started exporting wines to highly critical markets like UK and USA. Grover wines have been greatly appreciated by the trade and consumers alike in foreign markets 34 IN 2005 Grover Vineyard: IN 2005 Grover Vineyard The worlds most prestigious wine magazine conferredof “Best New World Red Wine” to the La Réserve from Grover Vineyards. This honor positions India and Grover Vineyards firmly in the league of New World wine producers. 35 IN 2006 Grover Vineyard: IN 2006 Grover Vineyard Presented Sant ѐ, a friendly, fruity, young and trendy range composed of two wines: Sant ѐ Chenin Blanc (white wine) and Sant ѐ Shiraz (red wine) . { Sant ѐ is made at the Grover Vineyards winery at Nandi Hills (Outskirts of Bangalore) from the finest quality wine grapes sourced from vineyards in Maharashtra. } 36 IN 2008 Grover Vineyards: IN 2008 Grover Vineyards The new winery established got international standards of storing wines, which plays a crucial role in quality wine making. Grover Vineyards, is spread over 400 acres, and has 8 wines in the collection- Unlike other wine makers in India, Grover Vineyards is the only company that shuns ordinary table grapes 37 PowerPoint Presentation: On the turnover of the company in terms of sales volume the winery produces 1,200,000 bottles a year. 30 per cent of Grover Vineyards production is exported to more than 10 countries. A growth of 25-30 per cent year-on-year is expected. Each wine label is a work of art that is conveying the vision, story and character of the best winery. also exports wines worth $ 4,35,000 every year. 38 PowerPoint Presentation: SWOT ANALYSIS 39 Strengths: Strengths The wine market in India has been growing at around 25-30 percent annually over the last ten years. increasing consumption rate of wine in Internatonal market. Wine acts as a anti-bactiral agent against strains & also it acts as a medicin to control several diseases. Good climatic condition for cultivation. Technical asistance & credit subsidies from the govt. The Govt has also initiated the establishment of wine parks in grape growing regions 40 Weakness: Weakness Complex tax stucture and excise duties in India. Consumer attraction towards hot drinks. Establishment of orchard is capital inensive . Poor storage and transport facilities inspite of tropical climate are the main problems of wine marketing in the country. Other constraints are the lack of promotional activities for wine consumption in the country and   unfavorable rules for domestic marketing of wines except in few states.. 41 Opportunities: Opportunities Export potential Increase in both domestic and international demand. Changes in lifestyle of consumers. Changing habits of the people have changed the face of the Indian wine industry, which will further support the sector in long-term.” 42 Threats: Threats Heavy Competition from foreign brands. Grape is highly susceptible to powdery and Downey mildew. Huge consumption of wine leads to liver damage and cardiovascular disease. 43

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