Published on February 4, 2014
Win the Internet Marketing Game Introduction to Online Marketing Presented by: Coryon Redd firstname.lastname@example.org www.linkedin.com/in/coryonredd Placer School for Adults Spring 2014 View this presentation online at: http://www.coryon.com/placer-intro-spring-2014 1
What is Internet Marketing?
Let’s Start with the Basics • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 3
Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet Marketing Batteries4less.com – Over 15 years on the top of Google. Hundreds of #1 Rankings on Google Google has made Batteries4less.com a Multi-Million $$ Success Story 6
PART 1 - We’re Ready to Roll! What will be covered: • What a website is supposed to do and how to do it! • Real world examples and low hanging fruit. • Lots of references for you to learn on your own. • http://youtu.be/WilzG8w3nNg - Class introduction video. • http://youtu.be/hF515-0Tduk - Succinct description of SEO • How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…) 7
Is my business ready to compete online? Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Tool Determine Products and Services Do competitor research to help guide and inspire you. Determine Business Feasibility Is being in business worth the risk? Can I do it? Resources Do I have enough time, knowledge, passion, work ethic and money to succeed? 8
What do you want your web site to do for you? • • • • 9 (Directly) sell your goods or services? Generate leads (potential sales)? (Simply) provide contact info? Build relationships with other websites
Class exercise What makes your business special? Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA 10
Why do Search Marketing? • • • • • • • Wide audience reach Reach local audience Easy to learn and do on your own No cost per click for SEO Targeted traffic Highest conversion rates Good ROI • http://youtu.be/DwZnzclAkHA - Watch the video 11
A Brief Overview of Search Engine Optimization 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest 12
Set Goals for your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Business More Profit 13
Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Google is an 800 lb Gorilla 14
Online Marketing Glossary • • • • • • • • • • • 15 SEM / SEO – Search Engine Marketing Organic vs. PPC – Pay Per Click Keyword – One Keyword or Phrase Landing Pages Tag –Title, Headers (H1), Meta Tags SERP – Search Engine Results Page Google PageRank Linkjuice – External, internal links Wireframe ROI – Return On Investment Semantic Marketing
People are Searching for your Business… Right Now! What are Keywords? The Exact Ways People Search Google What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches What does it mean for my Website? Create Keyword-Focused Landing Pages 16
Keyword Research Best Practices Login with an email address used for a Google Adwords Account. Start searches look at related keywords then narrow down searches. Look at Local (United States) Monthly Searches. Start by looking at broad matches but narrow down to exact match. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword planner with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will be used for landing pages. 17
Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links 18
The lens of SEO sharpens all of your Internet Marketing
Content is King Blogging, Video, Web Pages, & More 20
Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs 21
SEO is your Ace in the Hole Win the Game and Make More Money 22
Internet Marketing Resources Coryon.com Resources page • Coryon.com/resources • Training videos Coryon.com/video Moz.com SEO for Beginners Guide • http://www.seomoz.org/beginners-guide-to-seo SEMPO Learning Center • sempo.org/learning_center/ Discover what really works in optimization • marketingexperiments.com Online marketing magazines / articles • practicalecommerce.com • webpronews.com SEO Glossary • seoglossary.com/ Moz.com article about Google Algorithm factors • seomoz.org/article/search-ranking-factors Nevada County Online – Expert Speakers Monthly • nevadacountyonline.com 23
Homework Keyword Research – Create a spreadsheet with top keywords for your website Competitive Advantages – Brainstorm with friends, associates and family Read about Google PageRank and the importance of link building 24
Next: Google PageRank and Local Search PageRank reflects the quantity and quality of incoming links. Links vote for better websites. Read these articles to learn more about PageRank and SEO searchengineland.com/what-is-google-pagerank-a-guide-forsearchers-webmasters-11068 – Or go to shortened URL goo.gl/9Gh3g http://www.webseoanalytics.com/blog/is-google-pagerank-stillimportant-in-seach-engine-optimization/ - Short URL = goo.gl/Ovyf3 en.wikipedia.org/wiki/PageRank - Optional reading - detailed article about PageRank http://www.seomoz.org/blog/the-beginners-checklist-for-smallbusiness-seo - Beginner’s Checklist for SEO – Short URL = goo.gl/FL14I 25
THANK YOU 26
Go to Coryon.com to Learn More View this presentation at: http://www.coryon.com/placer-intro-spring-2014
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