Published on July 3, 2009
www.TAHO.com.br WIMAX Opportunities in Brasil
WireLess BroadBand Access For Underserved Areas in Brazil Sergio Cabral – IdeaValley & TAHO Founder & WCA Board Member Washington June, 2004
www.TAHO.com.br WIMAX Opportunities in Brazil Deep Digital Immersion UnderServed Communities SuperServed Communities
Agenda www.TAHO.com.br About Brazil and WireLess An Impossible Mission? IMPLEMENTING DEEP DIGITAL IMMERSION Why it is a good time now Conclusion
About Brazil www.TAHO.com.br BRAZIL: 175 MM population 25 MM Internet Users 1.4 MM BB Users (Q1 2004) 100 k WireLess Users Free Spectrum A sophisticated user: Brazilians spend more time online that Americans (13 hours and 43 mn in Brazil, 13 hours and 21 mn in the US)
About TAHO www.TAHO.com.br TAHO Top 3 WireLess Operator in Brazil 20k 2.4 FHSS Internet Users Focus on Underserved and Emergent Markets ( Communities < 300k populations ) Supporting Complete Supply Chain Strategy for Partners and Customers Supporting Brazil Govs initiative to reduce Digital Divide Promoting Competition, acting as Carrier of Carrier Working from Slums ( Favelas ) to Large Companies
www.TAHO.com.br The Challenges of BroadBand WireLess in Brazil
www.TAHO.com.br Challenges for BroadBand Zero Infrastructure Old Infrastructure New Infrastructure High Cost of Backbone High Cost of CPE Time to Market Law of Demand / Offers / Capital Content Transition Phase Intellectual Property Technology Transition Phase Habit Convergence Consolidation
www.TAHO.com.br TAHO experience with these Challenges and Opportunities
TAHO Mission www.TAHO.com.br TAHO First Mission is to bring Access to Underserved People in Brasil TAHO started by selecting a strong technology and applied it to Slums ( Favelas ) like Rocinha ( largest in Latin America ) and others. In the second phase, TAHO brought this technology to Underserved Communities, like Petropolis , the Imperial City of Americas (near Rio de Janeiro) , and to large Companies. Today, TAHO is scaling a new model with complementary technology and business model with the vision to provide DEEP DIGITAL IMMERSSION to the Society in Brazil
www.TAHO.com.br This experience in TAHO showed that there are 4 types of Human usage of Internet Access
Humans Skill of Internet Access Usage www.TAHO.com.br ALFA BETA THETA DELTA POP Access Bubles Access Petals Micro POP - PAN MicroBackBone RF-SS PicoBackBone NanoBackBone Self BackBone Actual Fixed WireLess Net WiFi-WiMax WiFi-WiMax-Others WiFi-WiMax-PLC Total Redundance Roamming HandOff Roamming Predicction Alfa Expansion Beta Expansion A-B-T Convergence Customers Happy FixedMESH Next Increase BandWidth Increase of Avaiabilitie Increase of Integration DO IT YOURSELF MicroBackBone Laser Increase of Coverage Acesso Rede Elétrica Increase of Productivitie Step Solucoes S/ L/ Visada
Techno-Human Structure Alfa-Beta-Theta People www.TAHO.com.br WPOP MicroPop Regional HeadQuarter MicroCelula Apoio Bolha1 Bolha2
www.TAHO.com.br TAHO Strategy for Deep Digital Immersion
TAHO Strategy for www.TAHO.com.br Deep Digital Immersion Select Robust Technology Focus on UnderServed Market Develop a Start-Up Plan Do Fund Raising to Implement the Vision Implement the Vision Select Complementary Technology Focus on SuperServed Market Develop a Operational Plan Open Opportunities to Social-Investor and Capitalist- Investors Implement the Vision
TAHO Strategy for Deep Digital Immersion www.TAHO.com.br Proximity of two communities Social gap Urban violence
TAHO Strategy for Deep Digital Immersion www.TAHO.com.br
How to Scale ??? www.TAHO.com.br
Tunneling the Social Gap www.TAHO.com.br Thechallenge for emerging countries is to accelerate the economy in a sustainable way; Acondition for that is to minimize the gap between social structures; Providing internet services will reduce the gap between communities.
www.TAHO.com.br TUNELING THE SOCIAL GAP A CASE STUDY TAHO Cyber Cafés in the favelas (with support of the ONG VivaRio)
www.TAHO.com.br The convergence of habits or social convergence is faster than technological convergence
Rocinha Favela Result: since 2001, 27,000 DIGITAL RE-INCLUSIONS www.TAHO.com.br
Favela Result: since 2001, 27,000 DIGITAL RE-INCLUSIONS www.TAHO.com.br
Results www.TAHO.com.br Direct results - community of Rocinha – From the World Economic Forum (2003) > 100.000 Home pages visited / month; 27.000 Clients from 2001; 2/5 of clients are less than 18 years; Of these, 1/3 less than 11 years; Service 24 x 7; Service cost: 1 Real / hour; Management and maintenance assumed by the favela; ZERO depredation; Technology Validation. Indirect results Re-use of the technology in others projects (CVRD, Petrobras, Banks); Worldwide recognition; Good press acceptance; Social acceptance; Technology model is scalable and robust; Social Convergence; Discovery of new Opportunities.
www.TAHO.com.br TUNELING THE SOCIAL GAP Scalability, Sustainability Principles of the Business Model
Business Models The Principle www.TAHO.com.br Two key words: Sustainability and Scalability SuperServed communities: Full fledge commercial operations. Project will pay for 100% of the infrastructure. UnderServed communities will benefit for a ‘free’ infrastructure, and will use a ‘marginal cost’ model, with positive operating cash flows; Nike strategy ‘Just do it’. Self-sustainable. TAHO experience is that the deployment is best done when the community is in charge of it. Clear advantage of wireless NLOS: permit a re-use of infrastructure (towers, backbone, etc.).
Two Business Models PPP – Public Private PartnerShips www.TAHO.com.br Large scales to reduce costs Example 1: WISPs as Carriers of Carriers Example 2: Wireless Network for the city of Pirai in Rio de Janeiro All public buildings (hospitals, offices, schools) are connected using wireless technology TAHO donated the equipments and used government-owned infrastructure TAHO has the right to re-use the signal for for-profit commercial operations This project received an award at the World-Wide information society convention in Geneva ( December 2003) SPP – Social, Profitable Partnerships Profitable Markets with Value Added Service Example IMOBIA Laws imply that the trend is in the growing Delta Behavior IBANK
Example: IBank, A Strong Opportunity in www.TAHO.com.br Brazil for WIMAX
www.TAHO.com.br All Employees and Partners from TAHO are committed to dedicate 5% of their time to DIGITAL RE-INCLUSION
Conclusion www.TAHO.com.br The social approach will accelerate the development of technologies and markets. WIMAX can be a strong tool in this Impossible Mission - The Deep Digital Immersion Sergio Cabral, Laurent Gil, LC Abad - WCA 2004 Sergio @ TAHO.COM.BR Laurent @ TAHO.COM.BR Abad @ TAHO.COM.BR Please visit and Join TAHO initiative: www.ideavalley.com.br www.ideacapital.com.br www.TAHO.com.br www.vivafavela.com.br www.endeavor.org www.wcai.com
www.TAHO.com.br Thank you www.IdeaValley.com.br
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