Wimax Forum Eua WiMax Oportunities In Brasil Sergio Cabral IdeaValley

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Information about Wimax Forum Eua WiMax Oportunities In Brasil Sergio Cabral IdeaValley

Published on July 3, 2009

Author: IdeaValley

Source: slideshare.net

Description

This is a Presentation by Sergio Cabral from IdeaValley about next oportunities in Diital Inclusion for WIMAX technology realized in the WiMax Forum from WireLess Communication Association in Washington - EUA.

www.TAHO.com.br WIMAX Opportunities in Brasil

WireLess BroadBand Access For Underserved Areas in Brazil Sergio Cabral – IdeaValley & TAHO Founder & WCA Board Member Washington June, 2004

www.TAHO.com.br WIMAX Opportunities in Brazil Deep Digital Immersion UnderServed Communities SuperServed Communities

Agenda www.TAHO.com.br   About Brazil and WireLess   An Impossible Mission? IMPLEMENTING DEEP DIGITAL IMMERSION   Why it is a good time now   Conclusion

About Brazil www.TAHO.com.br BRAZIL: 175 MM population 25 MM Internet Users 1.4 MM BB Users (Q1 2004) 100 k WireLess Users Free Spectrum A sophisticated user: Brazilians spend more time online that Americans (13 hours and 43 mn in Brazil, 13 hours and 21 mn in the US)

About TAHO www.TAHO.com.br TAHO   Top 3 WireLess Operator in Brazil   20k 2.4 FHSS Internet Users   Focus on Underserved and Emergent Markets ( Communities < 300k populations )   Supporting Complete Supply Chain Strategy for Partners and Customers   Supporting Brazil Govs initiative to reduce Digital Divide   Promoting Competition, acting as Carrier of Carrier   Working from Slums ( Favelas ) to Large Companies

www.TAHO.com.br The Challenges of BroadBand WireLess in Brazil

www.TAHO.com.br Challenges for BroadBand   Zero Infrastructure   Old Infrastructure   New Infrastructure   High Cost of Backbone   High Cost of CPE   Time to Market   Law of Demand / Offers / Capital   Content Transition Phase   Intellectual Property   Technology Transition Phase   Habit Convergence Consolidation

www.TAHO.com.br TAHO experience with these Challenges and Opportunities

TAHO Mission www.TAHO.com.br  TAHO First Mission is to bring Access to Underserved People in Brasil   TAHO started by selecting a strong technology and applied it to Slums ( Favelas ) like Rocinha ( largest in Latin America ) and others.   In the second phase, TAHO brought this technology to Underserved Communities, like Petropolis , the Imperial City of Americas (near Rio de Janeiro) , and to large Companies.   Today, TAHO is scaling a new model with complementary technology and business model with the vision to provide DEEP DIGITAL IMMERSSION to the Society in Brazil

www.TAHO.com.br This experience in TAHO showed that there are 4 types of Human usage of Internet Access

Humans Skill of Internet Access Usage www.TAHO.com.br   ALFA   BETA   THETA   DELTA POP Access Bubles Access Petals Micro POP - PAN MicroBackBone RF-SS PicoBackBone NanoBackBone Self BackBone Actual Fixed WireLess Net WiFi-WiMax WiFi-WiMax-Others WiFi-WiMax-PLC Total Redundance Roamming HandOff Roamming Predicction Alfa Expansion Beta Expansion A-B-T Convergence Customers Happy FixedMESH Next Increase BandWidth Increase of Avaiabilitie Increase of Integration DO IT YOURSELF MicroBackBone Laser Increase of Coverage Acesso Rede Elétrica Increase of Productivitie Step Solucoes S/ L/ Visada

Techno-Human Structure Alfa-Beta-Theta People www.TAHO.com.br WPOP MicroPop Regional HeadQuarter MicroCelula Apoio Bolha1 Bolha2

www.TAHO.com.br TAHO Strategy for Deep Digital Immersion

TAHO Strategy for www.TAHO.com.br Deep Digital Immersion   Select Robust Technology   Focus on UnderServed Market   Develop a Start-Up Plan   Do Fund Raising to Implement the Vision   Implement the Vision   Select Complementary Technology   Focus on SuperServed Market   Develop a Operational Plan   Open Opportunities to Social-Investor and Capitalist- Investors   Implement the Vision

TAHO Strategy for Deep Digital Immersion www.TAHO.com.br   Proximity of two communities   Social gap   Urban violence

TAHO Strategy for Deep Digital Immersion www.TAHO.com.br

How to Scale ??? www.TAHO.com.br

Tunneling the Social Gap www.TAHO.com.br   Thechallenge for emerging countries is to accelerate the economy in a sustainable way;   Acondition for that is to minimize the gap between social structures;   Providing internet services will reduce the gap between communities.

www.TAHO.com.br TUNELING THE SOCIAL GAP A CASE STUDY TAHO Cyber Cafés in the favelas (with support of the ONG VivaRio)

www.TAHO.com.br

www.TAHO.com.br The convergence of habits or social convergence is faster than technological convergence

Rocinha Favela Result: since 2001, 27,000 DIGITAL RE-INCLUSIONS www.TAHO.com.br

Favela Result: since 2001, 27,000 DIGITAL RE-INCLUSIONS www.TAHO.com.br

Results www.TAHO.com.br   Direct results - community of Rocinha – From the World Economic Forum (2003)   > 100.000 Home pages visited / month;   27.000 Clients from 2001;   2/5 of clients are less than 18 years;   Of these, 1/3 less than 11 years;   Service 24 x 7;   Service cost: 1 Real / hour;   Management and maintenance assumed by the favela;   ZERO depredation;   Technology Validation.   Indirect results   Re-use of the technology in others projects (CVRD, Petrobras, Banks);   Worldwide recognition;   Good press acceptance;   Social acceptance;   Technology model is scalable and robust;   Social Convergence;   Discovery of new Opportunities.

www.TAHO.com.br TUNELING THE SOCIAL GAP Scalability, Sustainability Principles of the Business Model

Business Models The Principle www.TAHO.com.br   Two key words: Sustainability and Scalability   SuperServed communities: Full fledge commercial operations. Project will pay for 100% of the infrastructure.   UnderServed communities will benefit for a ‘free’ infrastructure, and will use a ‘marginal cost’ model, with positive operating cash flows; Nike strategy ‘Just do it’. Self-sustainable. TAHO experience is that the deployment is best done when the community is in charge of it.   Clear advantage of wireless NLOS: permit a re-use of infrastructure (towers, backbone, etc.).

Two Business Models   PPP – Public Private PartnerShips www.TAHO.com.br   Large scales to reduce costs   Example 1: WISPs as Carriers of Carriers   Example 2: Wireless Network for the city of Pirai in Rio de Janeiro   All public buildings (hospitals, offices, schools) are connected using wireless technology   TAHO donated the equipments and used government-owned infrastructure   TAHO has the right to re-use the signal for for-profit commercial operations   This project received an award at the World-Wide information society convention in Geneva ( December 2003)   SPP – Social, Profitable Partnerships   Profitable Markets with Value Added Service   Example   IMOBIA Laws imply that the trend is in the growing Delta Behavior   IBANK

Example: IBank, A Strong Opportunity in www.TAHO.com.br Brazil for WIMAX

www.TAHO.com.br All Employees and Partners from TAHO are committed to dedicate 5% of their time to DIGITAL RE-INCLUSION

www.TAHO.com.br

www.TAHO.com.br

Conclusion www.TAHO.com.br The social approach will accelerate the development of technologies and markets. WIMAX can be a strong tool in this Impossible Mission - The Deep Digital Immersion Sergio Cabral, Laurent Gil, LC Abad - WCA 2004 Sergio @ TAHO.COM.BR Laurent @ TAHO.COM.BR Abad @ TAHO.COM.BR Please visit and Join TAHO initiative: www.ideavalley.com.br www.ideacapital.com.br www.TAHO.com.br www.vivafavela.com.br www.endeavor.org www.wcai.com

www.TAHO.com.br Thank you www.IdeaValley.com.br

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