Published on October 17, 2007
A wiki in business A story that could be true
Meet John, a salesman for KFRG-FM in Shiresville.
He’s got an appointment with a client, Sal, owner of Great Furniture Is Us.
Sal wants a new commercial, so he and John talk about ideas.
John opens the station’s private wiki, a password protected, secure web site. He jumps to the Great Furniture Page.
On the page, he and Sal list ideas for the new ad, including things they want to say and things they definitely do not want to say.
They write up a very rough draft on the spot, posting it to the wiki page beneath their ideas.
John then text messages Bobby.
Bobby is the production guy back at the station. Bobby quickly texts back that he’ll be on the wiki in moments.
He heads to the wiki and sees the recent changes John has made with Sal. He IMs John that he has a couple ideas.
John says he’ll wait to see the changes. He makes small talk with Sal about Sal’s kids, who will graduate soon.
Bobby opens the page and revises the script. He throws in a couple ideas but is careful to honor the list of do’s and don'ts he sees on the page.
He IMs John to let him know he’s got the new idea on the page. He also tells John to check the comments section for another idea.
Bobby then goes to get some coffee and to relax.
In the comments section of the page, John sees the message from Bobby. Bobby thinks Sal should be in the ad, to give a personal touch. He suggests which lines of the script Sal should read.
John tells Sal, who likes the idea. Sal then reads the two lines into a mic that John keeps in his car and has plugged into his computer.
John saves the raw audio as an mp3 file and uploads it to the wiki page.
He again texts Bobby to let him know the idea is a go.
Then he heads next door to visit another client.
Bobby gets the message as he pours his second cup of coffee. He revisits the page, sees the audio clip and a minor edit Sal made to the script. He takes his coffee into the studio.
He downloads the audio clip and in about an hour, produces the new ad.
He shrinks it to an mp3 and uploads the final product to the wiki. He texts back to John that the ad is ready for approval.
John gets the message at Starbucks and heads back to Great Furniture. He plays the ad for Sal and Sal is thrilled.
John signs Sal up for a few extra spins of the commercial and enters the agreed schedule into the wiki page.
He emails the link to Gail, who is in charge of traffic and ad runs. She heads to the wiki, pulls off the agreement, and schedules the ad to run.
No attached files.
Unheard of speed.
And that’s how the wiki changes business.
Eventually, Bobby pours another cup of coffee and heads to Google to find his Impossible Trivia for the Afternoon Drive.
John heads back to his car and wonders how he ever sold an ad before Web 2.0.
And Sal continues to wonder what a wiki is. But he likes his new ad,
and he sells boatloads of sofas.
Image Attribution • • Original image: 'DSC00127_radio_towers' Original image: 'mixing with an akiyama II' www.flickr.com/photos/26159919@N00/6228552 www.flickr.com/photos/78453948@N00/77371897 by: andrew morton by: Rosa y Dani • • Original image: 'Turn on, tune in' Original image: 'Buddha dog' www.flickr.com/photos/11922859@N00/1284771175 www.flickr.com/photos/35423169@N00/50088733 by: bricolage 108 by: Bruce • • Original image: ' Original image: 'offhanded' Getting my wedding attendee gear ready' www.flickr.com/photos/51035761249@N01/8738533 www.flickr.com/photos/12037949644@N01/5391779 2 2 by: Markus Schöpke by: Matt Haughey • IM man: • Original image: 'bloomstreet.net im http://img.freewarelist.net/images/622026msn_messenger_log Outdoor-Interview' • Original image: 'Cantante' www.flickr.com/photos/85093496@N00/456668200 www.flickr.com/photos/17513020@N00/164361902 by: Kai Uhlemeyer by: Julián Rodriguez Orihuela • Original image: 'Napkin art' • Original image: 'Control' www.flickr.com/photos/55174070@N00/326629271 www.flickr.com/photos/17537227@N00/193856826 by: Mary by: Steve Calcott • Original image: 'Texting' • Original image: 'Two Green Doors' www.flickr.com/photos/35034362831@N01/4202110 www.flickr.com/photos/91687216@N00/495263538 12 by: by: Joi Ito • Original image: 'starting off the Friday right' www.flickr.com/photos/35034361412@N01/4400886 76 by: Rick Audet
Image Attribution • • Original image: 'Phat Original image: 'Microphone' Wad, Break me off some' www.flickr.com/photos/674318 www.flickr.com/photos/514861 84@N00/1414922403 73@N00/223052548 by: Ryan Gratzer by: デニス モジョ • Original image: 'faders1' • Original image: ' www.flickr.com/photos/941743 studying proctor' 95@N00/183709793 www.flickr.com/photos/555731 by: Chris Percival 53@N00/113524107 • Original image: ' by: Jo Guldi Two Up Two Down' • Original image: ' www.flickr.com/photos/246450 Graduation Cake Guy' 33@N00/107179000 www.flickr.com/photos/159230 by: 63@N00/143186839 by: David Goehring
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