WIHP Benchmark - March 2014

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Information about WIHP Benchmark - March 2014

Published on March 6, 2014

Author: wihphotels

Source: slideshare.net


Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. This month you will discover interesting social travel initiatives, inspiring hotel's websites and latest technology news of our industry.

HOTEL MARKETING & INNOVATION March 2014 / Mars 2014 benchmark N°4

EDITO Each month, WIHP offers you a summary on marketing and hospitality innovations latest news. Chaque mois, WIHP vous propose un condensé de l’actualité autour du marketing et de l’innovation hôtelière. benchmark benchmark N°4 03.2014 Hotel Marketing & Innovation


MARRIOTT - TRAVEL BRILLIANTLY Tell us the future of travel Marriott innovates with this new campaign based on travel innovations. You can explore people ideas and submit your own! > Submit your idea benchmark benchmark Parlez-nous du futur du voyage Marriott innove avec cette nouvelle campagne basée sur les innovations du voyage. Vous pouvez voir les idées des internautes et également soumettre votre propre idée. > Soumettre votre idée N°4 03.2014 Hotel Marketing & Innovation

ShareNGo by LoungeUp The module ShareNGo, inside the LoungeUp app, allows the hotel to send tourist recommendations directly to its guests' mobile phones. With just a few clicks the guest receives the hotel recommendation on his phone, has access to the map (even Offline), can plan his route, etc. This module is an excellent way to promote services and to work with the hotel reception, in both a modern and an efficient way. > See the presentation in english benchmark benchmark > Voir la présentation en français Le module de recommandation Share&Go permet à l'hôtel d'envoyer des recommandations touristiques à ses clients directement sur leurs mobile, dans l'app LoungeUp. En quelques clics, le client reçoit la recommandation de l'hôtel sur son mobile, a la possibilité de consulter la carte Offline intégrée, de visionner un itinéraire, etc. Ce module est un excellent outil de promotion et de travail pour l'équipe de réception, à la fois moderne et efficace. N°4 03.2014 Hotel Marketing & Innovation

SOCIAL LIBRARY HOTEL Library Hotel, NYC Try the Social Lounge Experience directly on the hotel’s website and access to all content produced over their social networks > Discover Library Hotel, NYC Vivez l’expérience du Social Lounge directement sur le site Internet de l’hôtel et accéder à tous les contenus produits en ligne à travers les réseaux sociaux de l’hôtel. > Découvrir benchmark benchmark N°4 03.2014 Hotel Marketing & Innovation


ROCCO FORTE HOTELS Inspiring Hotel Website #1 benchmark benchmark Site Internet Inspirant #1 N°4 03.2014 Hotel Marketing & Innovation

NHOW HOTELS Inspiring Hotel Website #2 benchmark benchmark Site Internet Inspirant #2 N°4 03.2014 Hotel Marketing & Innovation

DESIGN HOTELS Inspiring Hotel Website #3 benchmark benchmark Site Internet Inspirant #3 N°4 03.2014 Hotel Marketing & Innovation


GOOGLE MAPS Deeper integration of Google HPA (Hotel’s Price Ads) With the new version of Google Maps, Google enhances the visibility of the hotel’s rates by adding directly a calendar and the best price available online. A new challenge that hotels should take into consideration. Intégration profonde de Google HPA (Hotel’s Price Ads) Avec la nouvelle version de Google Maps, Google améliore la visibilité des tarifs de l’hôtel en ajoutant directement un calendrier et le meilleur prix disponible en ligne. Un nouveau challenge que tous les hôtels doivent prendre désormais en considération. benchmark benchmark N°4 03.2014 Hotel Marketing & Innovation

GROUPIZE Online Group Hotel Booking Site Groupize.com is the first innovative booking site dedicated to groups. Hotels can easily join on the website to be included in all offerings. > www.groupize.com Site de réservation d’hôtels réservé aux groupes Groupize.com est le premier site de réservation innovant dédié aux groupes. Les hôtels peuvent désormais rejoindre très facilement le site afin d’ être inclus dans les offres et packages. > www.groupize.com benchmark benchmark N°4 03.2014 Hotel Marketing & Innovation

WANT ME GET ME Deliver VIP perks Want Me Get Me helps people to book exclusive boutique hotels with status and free perks. The initiative is very interesting because member receive VIP list treatment, free WiFi and a room upgrade when it is available. > www.wantmegetme.com Avantages pour VIP Want Me Get Me aide les internautes à résever des hôtels exclusifs avec des avantages gratuits. L’initiative est intéressante puisque chaque membre reçoit un accueil digne d’un VIP, le WiFi gratuit et une meilleure chambre quand c’est possible. > www.wantmegetme.com benchmark benchmark N°4 03.2014 Hotel Marketing & Innovation

Thank you Editor Sébastien Felix | Twitter: @fleexit We help hotels to boost their direct bookings. Nous aidons les hôtels à augmenter leurs réservations directes. WIHP www.wihphotels.com | @WIHPHotel Download our free Hotel Marketing E-Book

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