WIAD Budapest 2014

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Information about WIAD Budapest 2014
Technology

Published on February 16, 2014

Author: ericreiss

Source: slideshare.net

Description

My closing plenary from World Information Architecture Day in Budapest, Hungary. February 15, 2014.

How to use IA thinking to make the world a better place Observations Stories Lessons Eric Reiss @elreiss World IA Day 15 February 2014 Budapest, Hungary

Exploring and expanding the ontologies of information architecture Observations Stories Lessons Eric Reiss @elreiss World IA Day 9 February 2013 Los Angeles, USA

How to use IA thinking to make the world a better place Observations Stories Lessons Eric Reiss @elreiss World IA Day 15 February 2014 Budapest, Hungary

From creativity to libamájblokk How we can learn to think even better! Observations Stories Lessons Eric Reiss @elreiss World IA Day 15 February 2014 Budapest, Hungary

Let’s start with a few questions

Which seem more alike? a. a sphere and a circle b. a sphere and a cube

Which item seems least relevant? a. cassette tape b. mirror c. music CD d. LP record

Which item seems least relevant? a. cassette tape b. mirror c. music CD d. tin-can lid

Which item seems least relevant? a. cassette tape b. mirror c. car hubcap d. tin-can lid

Which seem more alike? a. a cube and a square b. a cube and a sphere a. a sphere and a circle b. a sphere and a cube

Source: http://www.asis.org/Bulletin/Feb-08/FebMar08_IA_Reiss.html

Choice Creativity Context Conversion

Source: Standard screen patterns by Theresa Neil

Creativity is when you go beyond learned behaviours to discover generic properties and patterns

Creativity is not about what you think. It’s about how you think. Dare to wonder!

Choice Creativity

+ vs. vs.

Three different scenarios Buy camera and case at same time Expectation that some high-end cases would be sold Case bought separately – three choices Expectation that mostly mid-range case would be sold Case bought separately – two choices Expectation that mostly low-end case would be sold Inspired by Dr. Susan Weinschenk

+ 3 8 5 6 5 3 13 5

Choice can be manipulated. We have an ethical responsibility.

Choice Creativity Context

+ +

Context is also about creating understanding

Context is where we create value

Choice Creativity Context Conversion

Buzzword du jour

“We have over 100 nodes we monitor. We have all the answers and know how to respond.” A client

More ≠ Better Let’s play a game…

®

Start collecting your data points – NOW! (Eric, tell your story)

It is a cold January day. The charismatic 43-year old leader of his party has just been sworn in as chief executive of his country. Standing next to him is his predecessor, a famous general who 15 years earlier had led his army in a war that ultimately resulted in the defeat of Germany. Following the ceremony, the young leader watched parades in his honour for four hours and then partied until 3AM. Who was this man?

The right data points are better than more data points (A date or nationality would have provided the correct answer)

„Es hört jeder doch nur, was er versteht.“ Goethe

CMS UX CSS XML UxD CM „Es hört jeder doch nur, was er versteht.“ Goethe

Don’t make me think! (average user)

Conversion is knowing the right questions to ask. Conversion is also knowing the right people to convince – and how to convince them!

“Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac

Szép napot! (menjunk sörözni!)

You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com

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