Published on April 22, 2014
The Gamification Marketing Tool for Public Places Prémio
Concept – Gamification for Public Places • Wi2Play is a product developed by PRAGMASOFT • National Multimedia Award by APMP • The first Interactive Marketing Tool for Public Places • Simple Concept: turn any smartphone into a joystick/remote controller without any software installation • LCDs, Digital Outdoors/Billboards and Digital Signages are now interactive tools for brands and shops
The use of Gamification is growing everywhere involving Clients with Brands in na emotional way. This is done through games developed to engage Clients in a fun way with the brand or products. > However these games are of personal usage (through APP Stores) or embedded in Websites. Wi2Play introduces the concept of Gamification for Public Places, becoming the first interactive marketing tool for the public, with a strong sociabilization component. Concept – Gamification for Public Places
Wi2Play’s platform turns any smartphone into a joystick/remote controller, allowing an innovative multiuser interaction, between users and applications, in real time. Usages: Interative Marketing | Multiplayer Games | Questionaries and quiz Concept – Gamification for Public Places
Bring Value to Your Business Add value to your business by • Attracting more clients • Turning waiting times into fun • Creating loyalty programs • Providing fun for kids and parents • Giving prizes • Promoting with facebook integration
- Create interactive games, customized for brands - Integrate with Digital Signages, increasing visibility, profitability and opening new ways to promote a business - Deploy in LCDs/Displays in Shopping malls, coffee shops, bars and any waiting room - Allow Clients to play against each other, bringing in more customers - Give instantaneous prizes, or through monthly records, spreading even more the event - It’s possible to have user registration - Integrate with Facebook, sending automatic posts to the user’s and business’ pages, for example when a record is broken, generating a viral reaction How can you use Wi2Play
In Summary Wi2Play will turn a public space in an interactive place, using Gamification for a new and innovative engagement with your marketing campaign. Healthy competition and this new way of sociabilization between users, are a key differentiator for a brand. With Wi2Play you’ll have a wider spread of the action, while attracting new customers at same time.
http://www.wi2play.com http://www.facebook.com/wi2play firstname.lastname@example.org The Gamification Marketing Tool for Public Places
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