Why Your Customer Is Ruining Your Business

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Information about Why Your Customer Is Ruining Your Business
Marketing

Published on April 4, 2014

Author: Kennedy_PR

Source: slideshare.net

Description

Why it is so important to provide excellent customer service. Your current clients are your best source of new clients and if you can exceed their expectations you will always have a full practice

  Your Customers Will Ruin Your Business If You Do Not Deliver! A couple of things have really struck a cord with me this week – the first I want to tell you about is a new webinar course that I have started 3 weeks ago, called Velocity. Its run by a guy called Glenn Bridges who has been the 'King of Webinar Training' (my words not his) for years now. This month alone I have QUADRUPLED my already high revenues, and paid for my June 2014 wedding in 3 weeks. And a special gift to you for being a loyal subscriber of mine; I've twisted Glenn's arm to give you a free webinar strategy session to map out the exact plan to double, triple or quadruple your revenues fast with webinars. He's limited to five slots of which you can apply for a session here. I did and recommend you do too. It sits very well along side my new 12 Steps Accelerator course I told you all about yesterday, and is a must do for those who seriously want to have more time and make more money. Now many of you have been receiving my weekly newsletters for months now, and know I make a point of never selling in them, but I just had to share how working with Glenn delivers on all his promises! Which leads me to my next point: Today I have spend the day with one of my Yummy Clients and for the third month running I am heartbroken as to the awful customer service that they have received from their other suppliers.

Yet the suppliers that these yummy clients of mine have used have marketed themselves with exceptional products and services. But by offering themselves jam packed full of value they left my client wanting... So what effect do your marketing promises have on your customers? • Your customer is delighted with the outcome. The service or product is better than they expected it to be, their expectations have been exceeded and they are very happy. The knock on effect is that if asked they will happily recommend you to others. • Your customer is fine with the outcome. Your product or service does what it says on the tin, and they may or may not buy from you again. They will however, not recommend you. • Your customer is disappointed with the outcome. You have under delivered and they will neither use you again, nor recommend you. They may feel tricked, let down, and exhausted by the transaction. They may be emotionally and financially poor. This is how my clients felt today about their logo designer and their web designer. So here are some quick tips to ensure your customer is delighted: • Focus on delighting people • Be remarkable at what you do • Pick up the telephone when it rings • Answer emails within 24 hours • Don’t say you can do something when you can’t • Never ever lie to a customer • Own up if you have missed something or made a mistake • Rectify that mistake and turn a bad situation into a good

situation • Actually care about your customer, I try and make each client of mine feel like my only client. They know I have other people I help, but my aim is to make each client feel special. This is why at the end of each contract they renew with me! Manda’s final musings: Without customers you have no business, without a business you have no money. Your customer is who pays for your shoes, clothes, house, food and holidays. Treat them well, over deliver and your business will thrive. Do really well and your customer will recommend you. Just as I have recommended Glenn. Follow me on Twitter www.twitter.com/marketing_manda ___________________________________________ Amanda is a marketing coach who specialises in teaching Entrepreneurs and Business Owners how to get Clients In Abundance. She uses a proven system that, over the past 6 years has transformed her business into a six figure business. She now uses this system to transform her clients businesses. Click through for more information. If you are interested to find out if you are her ideal yummy client and wish to apply for her help please click here.  

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