Published on November 12, 2012
YOUR APPSHOULD NEVERBE DONERebecca Flavin, EffectiveUI Sven Folleras, FedEx Services
startTHERE IS NO FINISH LINE. continue
TIPS Let customer feedback guide your tech decisions. Technology landscape New needs, expectations Right-to-Market, not is always changing always surfacing always First-to-Market
TIPS Research should be contextual and actionable. Market research can Data analysis Include someone with only tell so much vs. creativity expertise to translate the research
TIPS Include the user voice into the creation process. Clickable prototypes during design Address now, fewer revisions later
TIPS Include IT/developers in the process. Get involved early Creative problem solvers Empathy
TIPS Don’t launch and forget. Ask for feedback ...in multiple ways Product roadmap
TIPS Prioritize in the “SANDBOX” Everyone has In prioritization, customer Roadmap is an different goals has a seat at the table iterative process
TIPS full beta/pilot testing effort A/B testing dynamic prototype static HTML prototype paper prototype sketches time/budget No time, no budget! You can still include the customer’s voice.
TIPS No time, no budget! You can still include the customer’s voice. 1. Find users in 2. Step right outside 3. Incorporate customer your company feedback once launched 4. Don’t fear the results 5. Prioritize feedback
Brand Reputation Return On Investment Industry Recognition
Presented by Sven Folleras, Managing Director of Information Technology, FedEx Services, and Rebecca Flavin, Chief Executive Officer ...
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