Published on June 21, 2018
slide 1: Why You Should Be Using Google AdWords Every gain comes along with a certain payment it can be hard work intelligence power or investment. The phrase applies completely to Google AdWords as it is a tool Google offers users to gain traffic through clicks against payment per click. As the Google AdWords Campaign costs money the decision to use it may sound risky but it also comes with assured business and traffic and with the effective use of the Google AdWords Campaign this business can be driven to profit-earning revenue. Google AdWords offers assured immediate traffic to Web sites against a certain investment and therefore using this campaign comes with a host of advantages for Web sites and businesses. Google AdWords is the main advertisement and major revenue source for Google. It offers a Pay Per Click PPC advertising campaign that includes ad programs with local national and international distribution. Google AdWords is one of the most useful methods of bringing traffic to one’s site but the fact that Google AdWords brings assured traffic does not mean there is nothing more to be done. One needs to be an active participant in the AdWords Campaign and choose titles provide descriptions and images and understand keywords conversion of keywords and so on in order to utilize Google AdWords for earning profit. A failure to do so could lead to bankruptcy. Therefore it is very important to manage a planned and effective Google AdWords Campaign for a Web site. This article will discuss the reasons why one can still use Google AdWords and slide 2: how to implement effective ideas with Google AdWords for profit. The first section includes the importance of Google AdWords followed by the reasons behind the popularity of Google AdWords and how you can use it effectively. Before going into the benefits of using Google AdWords let’s observe the major importance of the Google AdWords campaign. Importance of Google AdWords Google is the largest search engine on the Internet and to use the Internet as a profit-making source one needs to use Google. The more smartly you use it the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Keywords are search terms or strings of search terms that when put in the search box show results relevant to that search. For example a person searching for “CAT exam” will get say 1000 search results in the search engine and the user can click on any of the items to view the results and details. However the top search results that come through Google AdWords have greater chances of visits. On the other hand Google ads appearing in relevant Web sites such as “e-learning materials” showing in one corner of an educational Web site have a greater chance of getting visitors through them. Both these situations come along with the Google AdWords Campaign. Thus this campaign is of great importance in bringing relevant clicks and visits to one’s site. Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. It also disables locations where the ads need not be displayed. These features that come along with the Google AdWords campaign highlight its importance for e-business. Now after highlighting the importance of Google AdWords let’s focus on the reasons behind its use for a successful campaign. Here are 10 reasons why you can still use Google AdWords: 1. Small Initial Investment This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content the payment is billed after every click. Therefore with each click a certain amount is billed and if no click happens no amount is billed. In such a case Google slide 3: AdWords comes with assured clicks and payment is billed only against clicks. Thus there is no loss if keywords generated are perfect and effective related measures discussed later in the article are taken. 2. Defining Budget This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget thereby reducing any overspending. After the account is created the bid for any keyword is independent of choice. Therefore any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times when a site is down a bid can be reduced in order to control the defined budget. Thus defining the budget becomes another essential reason behind the use of Google AdWords. 3. High ROI Google AdWords comes with a Return of Investment ROI. This means you need to pay Google per click which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits therefore there is a greater chance of business. Now by following some other rules such as generating the best converting keywords effective bidding a fast loading site and so on these clicks can be converted into profitable business. Therefore Google AdWords ROI makes people pay only for business and profit so evident loss can be controlled. 4. Target Traffic This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description a serious audience will end up clicking these links and taking a further call to action. Thus Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion which improves the business of a site tremendously. 5. Test Marketing Campaigns These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad slide 4: campaign fails you can use a different campaign with a different title line and description. For example the first marketing campaign can be tested with an exact match then a phrase match of the keyword and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high low performing keywords can be bid lower or removed from the marketing campaign. Thus you get enough tests to experiment with marketing campaigns which serves as a major plus point for using Google AdWords. 6. Instant traffic This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off- page optimization is very important for bringing traffic to one’s online Web site. However all measures such as link building on-page optimization and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages which increases the chances of clicks and visits which later convert to business. Google AdWords brings instant traffic to a site which would otherwise take a much longer time and require greater investment. Thus as it comes with instant gratification against a certain investment it becomes an effective way of bringing immediate traffic to a Web site which translates into a profitable and successful business. 7. Tracking success By using Google AdWords you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus you can track success and failure in real time and decide on calls to action for future marketing. 8. Targeting ads locally Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local national and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example ads that will be slide 5: displayed in France can be customized in French which will have a direct impact on a French audience. By customizing your ads you can focus on a targeted geographical audience with focused goals which will give you a greater chance of getting instant traffic and business. Also customizing ads per the seasons relevant to locations makes them more effective. 9. Suggested high volume keywords Google AdWords does not just display ads but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most so including them prominently in the ads title lines and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also as phrase matches for keywords work better such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords. 10. Improves hands-on experience By using the Google AdWords campaign Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.