Why you should banish Buzzwords.

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Information about Why you should banish Buzzwords.
Business & Mgmt

Published on March 12, 2014

Author: jenigunn

Source: slideshare.net

Description

AUGH! My first Slideshare. Hopefully they'll improve over time, if they don't- tell me, so I can quit and go back to writing. :)

“ The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw Buzzwords

Conveying complex ideas requires simple language. And when you depend on buzzwords to describe things- “A groundbreaking innovation!” You look kinda...

(silly)

Jargon dehumanises communication. It neither informs nor enlightens. When you replace real information with buzzwords- We feel kinda... ?

Do you want your communication to have impact? Or riddled with nonsense that’s 100% devoid of meaning? “innovative” FACT: We’re not all inventors, trailblazers & pioneers in our field. But…

…it IS pretty innovative to disregard established convention. Innovators climb out on the limb of invention & jump on that branch until it snaps. Many will discover lessons in there. Others, sadly, will report their “learnings”

Let’s assume your life depends on selecting things & grouping them together. Are you now a “curator”? Whatever happened to simply having a good eye?

“artisanal” used to be awesome. Now it’s interchangeable with “new, expensive & probably weird”. That’s too bad. I like that word.

Admittedly, jargon sounds rather fancy.

“Robust, as opposed to lethargic & fragile? So…you make functional things that work?”

utilize Words are not glitter. You can’t turn a “6” presentation into a “10” with a liberal application of-

utilize (use) drill down (research) Instead, trust your content. It’s actually LESS WORK to be direct. There’s no shame in simplicity. In fact… reach out (speak to) bandwidth (resources)

Thanks for visiting! - - - ©Jeni Gunn the01ghostwriter@gmail.com - - - All images are from open sources.

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